Zoho Social Alternatives For Automated Social Media Publishing (2024)

Social media has become an essential part of any business strategy, and managing multiple social media accounts can be a daunting task. Social media management tools have become a necessity for businesses to efficiently handle their online presence. To manage their social media presence, many individuals and brands rely on Zoho Social, a comprehensive marketing tool.

Why you Need Alternatives to Zoho

Zoho Social is a comprehensive social media management tool that offers a wide range of features to help businesses and marketers manage their social media presence. Some of its key features include an easy-to-use interface, advanced analytics, collaboration tools, and automation capabilities.

However, despite its many benefits, Zoho Social may not be the best fit for every business or marketer.

For example, Zoho Social may not offer as many integrations as some other social media management tools, which can be limiting for businesses that rely on certain tools and platforms to manage their marketing efforts. Some users have reported that Zoho Social’s customer support can be slow or unresponsive, which can be frustrating when trying to resolve issues quickly.

That’s why it’s important to consider other social media management tools that may better meet the needs of your business.

In this post, we’ve compared Zoho Social to some of the top alternatives, including Simplified, Hootsuite, Buffer, Sprout Social, Agorapulse, Sendible, and Falcon, to help you make an informed decision. By evaluating the features and differences of each tool, you can choose the one that best fits your specific needs and budget.

Bonus: Hootsuite vs Buffer: Which Is the Better Social Media Management Tool

1. Simplified Social Media Scheduler

Simplified’s Social Media Scheduler is a social media management tool that helps users plan and publish content, schedule posts, and track analytics. It provides users with an intuitive interface, making it easy for marketers to get started with their social media strategy.

Simplified Social Media Scheduler allows users to manage their social media accounts without the hassle of manually posting and scheduling posts.

Pros of Simplified Social Media Scheduler:

1. Simplified’s free version provides basic functionalities for social media management
2. Simplified Social Media Scheduler allows users to manage multiple social media platforms from one dashboard
3. Intuitive calendar interface for easy scheduling and post making

Cons of Simplified Social Media Scheduler:

1. The free version has limited post-scheduling and reporting capabilities

Comparison to Zoho Social:

1. Simplified Social Media Scheduler has a “free forever” plan, while Zoho Social has a 15-day free trial and paid plans
2. Simplified Social Media Scheduler is easier to use than Zoho Social
3. Simplified also offers other amazing AI-powered tools for copywriting and design
4. One-stop shop to create and organize content, and manage your social media presence

2. Hootsuite

Hootsuite is a popular platform for social media management that has been around for over a decade. Hootsuite is designed to help users manage their social media accounts and track their performance. It’s a comprehensive platform that allows users to schedule, publish, and monitor their social media accounts in real-time.

Pros of Hootsuite:

1. Advanced features for social media management, such as bulk scheduling and social listening
2. Provides users with a customizable dashboard that allows them to focus on what’s important
3. Large library of integrations and a mobile app

Cons of Hootsuite:

1. Expensive compared to other social media management tools
2. Can be overwhelming for new users

Comparison to Zoho Social:

1. Hootsuite has more integrations than Zoho Social
2. Zoho Social has a simpler interface compared to Hootsuite
3. Zoho Social is more affordable than Hootsuite

3. Buffer

Buffer is a social media management tool that focuses on content publishing and scheduling. It’s designed to help businesses create and publish high-quality content consistently across their social media accounts.

Pros of Buffer:

1. An easy-to-use interface that helps users manage their social media accounts
2. Browser extension that makes it easy to add content to the Buffer queue
3. Buffer provides in-depth analytics to help users measure the impact of their social media strategy

Cons of Buffer:

1. Lacks social listening capabilities
2. Buffer doesn’t offer an Instagram direct scheduling feature

Comparison to Zoho Social:

1. Zoho Social has more design capabilities compared to Buffer
2. Zoho Social provides more in-depth analytics than Buffer
3. Buffer is more affordable than Zoho Social

Bonus: Hootsuite vs Sprout Social: What’s the Best Social Media Management Tool

4. Sprout Social

Sprout Social caters to professionals and businesses. It offers a range of monitoring, publishing, and analytics tools to help improve social media reach and engagement.

Pros of Sprout Social:

1. Tailored user experience based on your business needs
2. A powerful listening tool that helps identify and analyze your target audience’s online conversations related to your brand
3. Advanced publishing and scheduling features that enable you to organize and automate your posts across various social media platforms
4. Provides detailed analytics and reports to measure social media performance and improve content strategy

Cons of Sprout Social:

1. Expensive compared to other social media management tools

Comparison to Zoho Social:

1. Sprout Social has a more intuitive and user-friendly interface compared to Zoho Social
2. Sprout Social offers a broader range of monitoring and engagement features across multiple social media platforms, including Facebook, Twitter, Instagram, and LinkedIn
3. Zoho Social only allows the monitoring of hashtags and doesn’t offer listening capabilities, whereas Sprout Social has a powerful listening tool

5. Agorapulse

Agorapulse is a platform designed to help businesses manage their social media presence and increase brand awareness. It offers a comprehensive set of features, making it a preferred choice for enterprise-level companies and agencies.

Pros of Agorapulse:

1. Offers a social CRM that provides detailed insights into engaged users’ historical interactions and tracks the most active users, improving internal collaboration
2. Provides all the necessary tools required for social media marketing
3. Offers a variety of features that cater to businesses of all sizes

Cons of Agorapulse:

1. Can be pricey for beginners
2. The abundance of features can be overwhelming for new users

Comparison to Zoho Social:

1. Agorapulse offers more features compared to Zoho Social, making it a preferred choice for enterprise-level companies and agencies
2. Zoho Social has more third-party integrations than Agorapulse
3. Both platforms offer a free trial

Sendible is a social scheduler that is geared toward developed businesses. It provides built-in brand monitoring and engagement features, among other tools. One of the platform’s standout features is its support for multiple social media platforms and blogging sites.

Pros of Sendible:

1. The social listening feature allows users to track their audience’s conversations and respond to messages without logging into social media networks
2. The collaboration feature enables team members to work together and create content, delegate tasks, and send posts for approval
3. In-depth analysis and monitoring tools make it easier to manage multiple users and clients

Cons of Sendible:

1. The platform’s interface can be overwhelming for new users

Comparison to Zoho Social:

1. While Zoho Social may have more features, Sendible’s flexibility and ease of use make it a strong alternative
2. Sendible’s collaboration feature allows team members to work together more efficiently
3. Zoho Social may be a more cost-effective option for smaller businesses or freelancers

7. Brandwatch

Brandwatch (formerly Falcon.io) is a social media management platform that offers a range of features, including social listening, audience data management, and publishing.

Pros of Falcon:

1. User-friendly, plug-and-play platform
2. Intuitive social listening features with detailed insights
3. Audience data management with customizable filters
4. Advanced publishing options, including scheduling and approval flow
5. Performance benchmarking against 100,000 brands

Cons of Falcon:

1. Limited to managing Facebook and Instagram ads only
2. Higher pricing plans for larger teams

Comparison to Zoho Social:

1. Offers more advanced social listening and audience data management features
2. Allows for more customized segmentation of customer information
3. Supports Facebook and Instagram ads, while Zoho Social only supports Facebook Lead ads
4. Zoho Social has more affordable pricing options for small businesses and individuals

Bonus: The 7 Best Buffer Alternatives for Marketing and Social Media Management

Conclusion

As with any software, there are always alternatives available to meet different needs and preferences. While Zoho Social may work well for some businesses, others may be looking for a more streamlined and user-friendly solution. This is where Simplified’s social media scheduler service comes in.

One of the key benefits of Simplified is its easy-to-use interface, which makes it simple to plan and publish social media content.

The platform also includes a range of advanced features that help businesses optimize their social media strategy, including content ideas, hashtag suggestions, and an automated workflow. With these tools, businesses can increase their social media presence and engagement with their target audience without spending hours manually planning and publishing content.