Official Apify MCP integration The Apify MCP that turns scraped data into briefs.
Connect Apify to Riley and read the results your actors already collected. Dataset rows, run status, item counts: Riley surfaces the data in your marketing brief, without a manual export.
What can Riley do in Apify?
- Reads structured data from your Apify actors and datasets.
- Surfaces scraped results in your marketing briefs, without a manual export.
- Works within the Apify permissions your API key grants.
- Shows you the data before it goes into any brief or report.
Connect Apify once. Riley gets to work.
Connect Apify
Authorize Riley with a restricted Apify API key scoped to the actors and datasets you want to share. Riley connects over MCP, so there is nothing to install.
Riley reads your actor and dataset data
Riley pulls structured results from your Apify runs, within the key's scopes. Actor status, item counts, and dataset rows, ready when you ask.
You review before it goes into a brief
Riley shows the data it found. Approve, adjust, or ask for a different slice before anything lands in a report or brief.
How Riley works in Apify.
Actor results for your weekly brief
Ask Riley for the latest run's item count and new rows. Riley pulls the numbers from Apify and formats the brief. No CSV export needed.
Dataset changes, surfaced automatically
Riley compares the current dataset against the last pull and flags what is new. You see the delta instead of scanning rows by hand.
Scraped rows, dropped into a brief
Ask Riley for the top rows from a dataset. Riley surfaces them for your review, ready to paste into the brief you're writing.
Run status flags
Riley reads run status alongside the data. A failed run or a smaller-than-usual dataset shows up before it becomes a gap in your brief.
Riley in Apify, answered.
How Riley connects, what it can do once connected, and where you stay in control.
What is an Apify MCP integration?
It is a connection between Riley and your Apify account made over MCP (Model Context Protocol), the open standard AI tools use to connect to outside services. Riley reads the structured data from your Apify actors and datasets and shows it to you before it goes anywhere.
Does Simplified use the official Apify MCP server?
Yes. Riley connects to Apify through MCP, the same standard other AI tools use for this kind of connection. There is nothing to install or configure on your end.
How do I connect Apify to Riley?
Via a restricted Apify API key you generate in the Apify console. You choose which actors and datasets the key can reach, and Riley works within that scope.
Is my Apify data safe with Riley?
You control the key scope. Restrict it to the actors and datasets you want Riley to read. Riley shows you the data before it goes into any brief or report, so nothing moves without your review.
Can Riley help with Apify data for marketing?
Yes, within what the capabilities support today. Riley reads the structured results from your actors and datasets and surfaces them in your marketing briefs, so you are not exporting CSVs by hand.
How much does the Apify integration cost?
Connecting Apify does not cost extra. Every Simplified plan includes integrations, so you can put Riley to work on your scraped data right away.
What is the difference between this and the Simplified MCP server?
This page is about Riley connecting out to your tools. The Simplified MCP server is the reverse: it lets your own AI tool, like Claude Desktop, connect into Simplified.
Put Riley to work on your Apify data.
Connect Apify and let Riley do the work, with you approving every step.