Your AI CMO until you hire a real one.
Brief Riley on the launch. Riley builds the week's content in your brand kit: social posts, the announcement email, the ad creative set. You approve before any of it goes out.
How it works
Brief Monday. Approved Wednesday. Shipped Thursday.
- 01
Brief Riley on what you need to ship.
"We're launching to Product Hunt on Thursday. Build LinkedIn posts for the week before, the announcement email, and three Meta ad headlines." Plain language. No brief template. No creative spec sheet.
- 02
Riley and the specialists build the launch set.
Riley plans the campaign; the Social Agent drafts the LinkedIn posts, the Email Agent writes the announcement send, the Ad Creative Agent builds the Meta variants, all in your brand kit.
- 03
You approve over coffee Thursday morning.
Riley shows you the finished set in one thread. Approve, tweak, or redirect in the same conversation. Riley schedules and ships on your sign-off.
The marketing production layer you can afford from week one.
Five reasons founding teams use Riley instead of hiring a fractional CMO or figuring it out in ChatGPT.
No marketing hire required yet.
Riley is the production-tier CMO for the first chapter. Brief Riley the way you would brief a marketing hire. Riley figures out the work; you stay in product and strategy.
Your brand kit from session one.
Tell Riley your brand: colors, voice, audience, tone. Riley applies it to everything from that brief forward. No re-briefing the brand every week.
Strategy stays yours.
You brief Riley on what to say and why. Riley handles what gets made. You approve before any of it goes out. Human-in-the-loop is the default, not a setting.
Every channel from one brief.
Brief Riley on the launch once. Get the LinkedIn posts, the email, and the ad creative in the same session. No separate tool per channel. No brand-kit drift between surfaces.
Ships on your schedule, not a designer's.
Brief Riley Monday. Approve Wednesday. Ship Thursday. No round-trip to a designer. No waiting on a freelancer's queue.
Every founder marketing workflow, on a brief.
Product launches, weekly content, fundraising visibility, growth experiments. Riley handles the production.
Launch week, handled.
Brief Riley on the product, the audience, and the angle. Get the full content set, including social posts, announcement email, and ad creative, in your brand kit and ready to approve before your launch date.
Monday brief. Friday shipped.
Tell Riley what happened this week and what's worth sharing. Riley drafts the posts, sequences the email, and queues the week's content. You approve once.
Build pipeline without a PR budget.
Brief Riley on the fundraise narrative. Get thought-leadership posts, a monthly investor update template, and a press outreach email draft, all on-brand and ready to send.
Test the hypothesis. No creative bottleneck.
Need to test a new positioning or a new audience? Brief Riley on the hypothesis. Get copy variants and creative for the test without waiting on a design round-trip.
Questions about Riley for startups
What Riley produces, how it compares to a fractional CMO, and how to get started.
What is an AI marketing agent for startups?
It's software that takes a plain-language brief from a founder and produces the finished marketing content, including social posts, email, and ad creative, in the startup's brand kit. Riley is the agent, plus the specialist sub-agents (Social, Email, Ad Creative) that execute each channel. You brief, you approve, Riley ships.
How is Riley different from a fractional CMO?
A fractional CMO provides strategy and oversight at $3K–$8K/mo. Riley provides production. Brief Riley the way you'd brief a marketing hire: objective, audience, channel, angle. Riley and the specialist agents build the content set in your brand kit. You own the strategy; Riley handles what gets made.
Can Riley replace a marketing hire?
Riley handles production: drafting, designing, scheduling, shipping. Strategy and direction stay with the founder. For a team that doesn't yet have a marketing hire, Riley covers the production layer. When you hire a marketer, they brief Riley, and the output scales with your team.
Is there a trial?
Yes. Start your Riley learns your brand on day one and ships your first content set the same session.
What marketing channels does Riley cover?
Social posts (Instagram, LinkedIn), email (launch sends, follow-up sequences), and ad creative (Meta, Google). One brief can cover all three. Riley and the specialist agents route each piece to the right channel in your brand kit.
How do I brief Riley as a founder?
In plain language. "We're launching to Product Hunt on Thursday. Build LinkedIn posts for the week before, the announcement email to our list, and three Meta ad headline variants." No brief template, no creative spec sheet. The interface is a conversation.
How quickly does Riley produce content?
Riley delivers the content set in the same session as the brief in most cases. Brief Riley Monday morning; approve and schedule by end of day.
What does Riley need from me to get started?
Your brand kit: name, logo, colors, fonts, voice, and a description of your audience. Riley builds this into its memory on the first session and applies it to every brief from that point forward. You do not re-brief the brand every time.
Brief Riley once. Then pick how you spend your Tuesday.
Riley learns your brand on day one.