Design

Looking Inside Advertising: What Does a Creative Director Do?

Looking Inside Advertising: What Does a Creative Director Do?

Creative directors are the head honchos in charge of crafting your favorite commercials and print advertisements. They are the ones making sure that you never forget a brand’s name. The role of a creative director includes many different responsibilities throughout the advertising process, from hiring creatives and managing budgets to pitching ideas to clients. So, exactly what does a creative director do to determine the success of a great ad agency?

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You may be curious about the role of a creative director if you are looking for a creative career and work with multiple brands. This blog will walk you through the entire role of a creative director, what they do and why they are so important to the advertising business.

What does a creative director do?

Creative directors manage the entire creative department in an ad agency. They have an innate ability to establish the visual language of a campaign, and then make it work across all media platforms. They are typically employed by advertising agencies or mar