Official Google Ads MCP integration The Google Ads AI agent that watches your spend and drafts the fix.
Riley watches your Google Ads account, flags wasted spend and stalled campaigns, and drafts the budget and ad changes for your sign-off. You approve before any campaign change.
What can Riley do in Google Ads?
- Watches campaign performance and flags wasted spend before the budget runs out.
- Reads search terms, surfaces the negative keywords to add, and waits for your call.
- Drafts new ad variants, ad groups, and budget moves for the campaigns you pick.
- Pauses ads, keywords, and campaigns on your sign-off. Nothing changes until you approve.
Connect Google Ads once. Riley gets to work.
Connect Google Ads
Sign in with Google and pick the ad account or manager (MCC) account Riley can work in. It is one OAuth step, with no MCP server to install and no config file to edit.
Riley watches the account
Riley pulls campaign performance, search terms, conversion data, and budget pacing, then surfaces what needs attention. It does not change anything yet.
You approve before anything ships
Riley shows the proposed change (new ad, budget bump, paused keyword, added negative) and waits. Approve, ask for a change, or steer, all before Riley writes to your account.
How Riley works in Google Ads.
Wasted spend, caught before the budget runs out
Riley flags the search terms eating the budget, drafts the negative-keyword list, and waits for your approval. It is Google Ads automation that still runs every change past you.
New ad variants, drafted from what is working
Riley reads the top performers and drafts variants for the next test. You pick the one that ships.
Account performance, in a weekly summary
Spend, CTR, conversions, and the campaigns that need attention. Plain-language summary, not a screenshot of the dashboard.
Budget moves, queued for your call
Riley proposes the budget reallocation based on what is performing, then waits for your sign-off before anything shifts.
Riley in Google Ads, answered.
How Riley connects, what it can do once connected, and where you stay in control.
What is a Google Ads AI agent?
It is an AI agent that works inside your Google Ads account. Connect Google Ads to Riley and Riley watches campaigns, flags wasted spend, drafts new ads and budget changes, and pauses what is not working, instead of you living in the dashboard.
What can Riley do in my Google Ads?
Riley reads campaigns, ad groups, keywords, ads, search terms, and conversion data. It drafts new ad copy, budget changes, and negative-keyword lists, and can pause or enable entities. Every campaign or budget change waits for your sign-off.
How do I connect Google Ads to Riley?
You sign in with Google (OAuth) and pick the ad account or manager account Riley can work in. It takes about a minute, with no MCP server to install and no config file to edit.
Do I need to set up the Google Ads MCP server myself?
No. Riley uses the Model Context Protocol under the hood, but the setup is managed for you. There is no MCP server to install, no developer token to manage, and no config file to edit.
Does Simplified use the official Google Ads MCP server?
Yes. Riley connects to Google Ads through MCP (Model Context Protocol), the same open standard other AI tools use to connect to outside services. There is nothing to install or configure yourself.
Will Riley change my campaigns without my approval?
No. Riley shows you the proposed change first. Nothing in your Google Ads account changes (no spend, no campaign, no ad, no keyword) until you approve it.
Which Google Ads accounts can Riley access?
Only the ones you grant access to at connect time. You can connect a single ad account or a manager (MCC) account with multiple child accounts. You can change what is shared, or disconnect Google Ads, at any time.
How much does the Google Ads integration cost?
Connecting Google Ads does not cost extra. Every Simplified plan includes integrations, so you can put Riley to work on your campaigns right away.
Put Riley to work on your Google Ads data.
Connect Google Ads and let Riley do the work, with you approving every step.