Official Meta Ads MCP integration The Meta Ads MCP that surfaces your ad performance.
Riley reads campaign performance and spend data from your Meta Ads account and brings the numbers into your marketing brief, scoped to the permissions you grant.
What can Riley do in Meta Ads?
- Reads campaign performance and spend data from your Meta Ads account.
- Surfaces what is working and what is not, for your marketing briefs.
- Works within the ad account permissions you grant during connection.
- Shows you the numbers, not just a dashboard link.
Connect Meta Ads once. Riley gets to work.
Connect your Meta Ads account
Log in with Meta Business and choose the ad account Riley can read from. It is one OAuth step, with no MCP server to install and no config file to edit.
Riley reads campaign and spend data
Riley pulls performance and spend numbers from the ad account, scoped to exactly the permissions you granted during connection. Nothing outside that scope is touched.
You review the numbers in your brief
Riley surfaces what is working and what is not, with real figures instead of a link back to the dashboard, so the numbers show up right in your marketing brief.
How Riley works in Meta Ads.
Spend and performance, read straight from the account
Riley reads campaign performance and spend directly from your Meta Ads account, scoped to the permissions you grant.
What is working and what is not, laid out plainly
Riley surfaces which campaigns are performing and which are not, so you see the pattern without scrolling the dashboard.
Real numbers in your marketing brief
The figures land in the brief you already read, not a separate dashboard you have to remember to check.
Access stays inside the permissions you set
Riley works within the ad account permissions you grant during connection, nothing wider.
Riley in Meta Ads, answered.
How Riley connects, what it can do once connected, and where you stay in control.
What is a Meta Ads MCP integration?
It is a connection between Riley and your Meta Ads account, built on the Model Context Protocol (MCP). MCP lets Riley read campaign performance and spend data directly from the ad account you connect, instead of you exporting reports by hand.
Does Simplified use the official Meta Ads MCP server?
Yes. Riley connects to Meta Ads through MCP under the hood, but the setup is managed for you. There is nothing to install and no config file to edit. You connect your ad account and Riley starts reading from it.
How do I connect Meta Ads to Riley?
You log in with Meta Business and connect the ad account you want Riley to read from. You choose the permissions at connect time, and you can change or revoke them at any time.
Is my Meta Ads data safe with Riley?
Riley only sees what you grant access to during connection. Access is scoped to that ad account, and the integration is read-only reporting: Riley reads performance and spend data, it does not change anything in your account.
Is this the same as a Facebook Ads integration?
Yes. Meta Ads is the current name for the platform that runs Facebook and Instagram advertising, and this integration covers both. If you are used to calling it Facebook Ads, it is the same connection.
Can Riley change my campaigns or budgets?
Riley currently reads and reports on performance and spend data. It does not adjust budgets or campaigns.
How much does the Meta Ads integration cost?
Connecting Meta Ads does not cost extra. Every Simplified plan includes integrations, so you can put Riley to work on your ad data right away.
What is the difference between this and the Simplified MCP server?
This page is about Riley connecting out to your tools. The Simplified MCP server is the reverse: it lets your own AI tool, like Claude Desktop, connect into Simplified.
Put Riley to work on your Meta Ads data.
Connect Meta Ads and let Riley do the work, with you approving every step.