Stop being your own marketing team.
Brief Riley once. Riley creates your social posts, emails, and campaign assets, keeps everything in your brand, and gets it ready to publish. You review. Riley handles the production.
Here is what delegation looks like
Give Riley the job. Not the instructions.
One brief in plain language goes in. Everything that brief requires comes back, finished and waiting for your approval.
"We're launching our new summer membership next week. I want more signups from Instagram and email. Keep the tone friendly and use our summer offer."
- 1 campaign plan for the launch week
- 4 Instagram posts, captions and creative
- 1 email to your list
- 2 creative variations of the offer
- 1 publishing schedule
- Brief
- Plan
- Copy
- Design
- Social
- Approval
- Scheduled
Before Riley, you were the workflow.
Every AI tool made one task faster. You were still the one carrying the work from the writer to the design tool to the scheduler and back.
| Without Riley | With Riley |
|---|---|
| Decide what to post | Tell Riley what you are promoting |
| Write the captions | Riley drafts them |
| Design the creative | Riley creates it |
| Adapt it for each channel | Riley handles the variations |
| Upload everything | Riley prepares the campaign |
| Schedule the posts | Riley schedules after your approval |
| Check what happened | Riley reports back |
How it works
You set the direction. Riley does the work. You make the final call.
- 01
Tell Riley what needs to happen.
Give Riley the goal, the audience, the offer, and the timing in plain language. "Promote our spring class this week on Instagram and email our list." That is the whole brief.
- 02
Riley turns the goal into the campaign.
Riley plans the work and, with the specialist agents, writes the copy, creates the visuals, and builds the channel-specific versions in your brand kit.
- 03
You review the finished work.
Everything lands in one thread. Approve it, ask for a change, or redirect Riley in the same conversation.
- 04
Riley schedules the approved campaign.
Once you sign off, Riley puts every post and email on the calendar and reports back on what shipped. Nothing goes out without your approval.
Riley removes the handoffs.
Six reasons small business owners hand the production to Riley and keep the decisions for themselves.
Brief Riley like you would brief a freelancer.
No prompt engineering. No marketing terminology. Tell Riley what you are trying to promote, who it is for, and what matters. Riley works out the rest.
One brief. Every asset that brief requires.
The win is not the number of channels. It is never repeating yourself. One brief becomes the social posts, the email, and the campaign creative needed to get it out.
Your brand travels with the work.
Connect your logo, colors, fonts, and voice once. Riley uses that context on every campaign, so you are not re-explaining your brand each time you need something made.
Delegate the work. Keep the judgment.
Riley creates, you review, then approve, change, or reject. Only then does Riley ship. You stay in control of what goes out without doing the production yourself.
Keep the strategy. Hand off the production.
Riley takes the repetitive production work. You keep the decisions only you can make: what matters this week, what you are promoting, and what your customers need.
A weekly marketing meeting of about 15 minutes.
That is the workflow Riley is built around: five minutes to tell Riley what you are promoting, ten to review and approve. Riley handles the production in between.
Riley doesn't need a marketing plan. Riley needs context.
What Riley needs from you
- What you are selling
- Who you are targeting
- What you are promoting right now
- When it needs to happen
- Anything that must be included
Riley handles the production from there.
What you no longer need
- Complicated prompts
- Design skills
- Copywriting skills
- A content calendar
- Five different tools
- A marketing degree
You need a goal, some context, and a final decision.
Give Riley your next marketing job.
Tell Riley what you are promoting. Review what it creates. Approve what ships.
Whatever you sell, Riley starts with the same job.
Tell Riley what needs to happen this week. The business changes. The brief does not.
Fill this week's appointments.
Brief Riley on the openings you want to fill and Riley keeps you visible on Instagram and Google Business Profile all week. Salons, studios, clinics, consultants.
Launch this week's promotion.
One brief covers the launch posts, the email to your list, and the promo creative, all in the same brand kit. No more opening four tools for one offer.
Promote this weekend's menu.
Riley handles the daily social, the weekly newsletter, and the seasonal specials. Cafes, restaurants, bakeries, food trucks.
Turn your expertise into this week's content.
Riley writes your LinkedIn posts and your nurture emails in your voice. Real estate agents, lawyers, accountants, coaches.
Questions about Riley for small business
What Riley does, what it needs from you, and how it compares to the tools you already use.
What is an AI marketing agent?
An AI marketing agent takes a marketing goal in plain language and does the work to reach it: planning the campaign, writing the copy, creating the visuals, applying your brand, and preparing it for publishing. It differs from an AI assistant, which suggests text you still have to turn into a campaign yourself.
How is an AI marketing agent different from ChatGPT?
ChatGPT gives you a draft. You still have to design the creative, adapt it for each channel, schedule it, and keep track of what shipped. Riley takes the brief and runs that whole production workflow, then brings the finished campaign back for your approval.
How is Riley different from Canva or Buffer?
Canva helps you design and Buffer helps you schedule. Both are tools you operate, one step at a time. Riley is an agent you brief. You describe the outcome and Riley produces the copy, the creative, and the schedule together, so there is no handoff between tools for you to manage.
What does Riley actually do for a small business?
Riley plans and produces your marketing from one brief: social posts for Instagram, LinkedIn, and Facebook, emails to your list, promo and launch creative, and the publishing schedule. You review the finished work and approve what ships.
Can Riley create both copy and visual assets?
Yes. Riley writes the captions and emails and creates the images and video for them, all in your brand kit. Copy and creative come back together, ready to review.
Can Riley schedule my content?
Yes. Once you approve a campaign, Riley puts every post and email on the calendar for the dates and channels in your brief.
Does Riley publish without approval?
No. Riley never publishes on its own. Every campaign waits in your approval queue until you sign off, and you can approve, change, or reject each piece.
How much time do I need to spend with Riley?
Riley is built around a weekly meeting of about 15 minutes: roughly five to tell Riley what you are promoting and ten to review and approve the work. Your time may vary with how much you change, but the production itself is done by Riley.
Work out your own hours What information does Riley need about my business?
Context, not a marketing plan. What you sell, who you are targeting, what you are promoting right now, when it needs to happen, and anything that must be included. Riley takes it from there.
Get the one-page brief template Can Riley keep my marketing on-brand?
You connect your logo, colors, fonts, and voice once, and Riley uses that brand kit on every campaign. You still review the work before it ships, so if something is off you can change it in the same thread.
Who is Riley best for?
Owners and small teams who do their own marketing and do not want to run a marketing department to do it. Local services, retail and e-commerce, restaurants and cafes, and professional services are the most common.
What does Riley not do?
Riley does not set your strategy, decide what your business should promote, or publish anything without you. It also does not replace the judgment of someone who knows your customers. Riley handles the production. The decisions stay with you.
Give Riley your next marketing job.
Tell Riley what you are promoting. Review what it creates. Approve what ships.