15 Best Social Media Management Tools For Agencies

Handling social media for multiple clients can feel like juggling a dozen balls at once—each with its own deadlines, content needs, and performance goals. For agencies, having the right tools is essential to stay organized, meet client expectations, and keep all those “balls” in the air. Did you know that over 90% of social media managers say scheduling and posting are their most time-consuming tasks? That’s where specialized social media management tools come in. These platforms are designed to help agencies manage multiple accounts, schedule social media posts, track performance, and collaborate smoothly with clients.

To make things easier, here’s a look at 15 of the best tools available to help agencies navigate their social media workload with ease.

1. Simplified: All-in-one solution from content creation to performance tracking.

Simplified is a tool designed to help agencies handle social media content creation, collaboration, and scheduling, all from one platform. It provides a comprehensive suite of tools that cater to various aspects of social media management, from content creation to performance tracking.

Key Features:

Visual content creation: Create graphics, videos, and posts for different platforms with a built-in design editor that includes templates, fonts, stock images, and more.
Bulk scheduling: Schedule large batches of posts across multiple platforms simultaneously, saving time for agencies handling multiple clients.
Social Inbox: Manage all incoming messages and comments from various platforms in one location for easy engagement,
Link in Bio: Create a customizable landing page that aggregates all your important links, helping drive traffic to specific content.
Collaboration: Enables teams and clients to collaborate on drafts, leave feedback, and approve content before publishing, streamlining the approval process.
Social media calendar: Provides a comprehensive calendar view to plan, organize, and schedule posts, allowing for easy oversight of upcoming content.
Analytics and reporting: Offers detailed insights into post-performance, audience engagement, and growth trends, with customizable reports for clients.
Content library: Stores media assets, pre-made templates, and past posts for easy reuse and organization.
Hashtag management: Organize and save relevant hashtags for different clients and campaigns to ensure consistent usage and strategy.
AI copywriting: Automatically generate captions and post ideas using AI tools, helping speed up content creation for social posts.
Cross-platform publishing: Publish content to multiple platforms at once, reducing the need to manually post on each social media channel.

Supported Platforms: Facebook, Instagram, Twitter (X), LinkedIn, YouTube, Pinterest, TikTok and more with regular updates

Best for: Agencies looking for an all-in-one solution to handle content creation, bulk scheduling, analytics, and client collaboration.

2. Hootsuite

Hootsuite is a popular tool that allows agencies to manage multiple social media accounts from a single dashboard. With its wide range of features, it’s ideal for agencies handling a high volume of client accounts.

Key Features:

Content scheduling: Schedule posts in advance across platforms.
Monitoring: Keep track of social mentions and brand-related conversations.
Reporting: Create detailed reports on social media performance.
Team management: Assign tasks and manage team roles.

Supported Platforms: Facebook, Instagram, Twitter (X), LinkedIn and YouTube

Best for: Agencies managing multiple client accounts.

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Sprout Social provides agencies with tools for content planning, publishing, and performance tracking. It’s known for its strong analytics features, helping agencies demonstrate the value of social campaigns to clients.

Key Features:

Content calendar: Organize and schedule posts in advance.
Social listening: Track conversations and trends relevant to clients.
Analytics: Generate reports on engagement, reach, and other key metrics.
Collaboration tools: Share content drafts with clients for approval.

Supported Platforms: Facebook, Instagram, Twitter (X), LinkedIn and Pinterest

Best for: Agencies looking to provide data-driven results for clients.

4. Agorapulse:

Agorapulse helps agencies manage social media campaigns efficiently. It combines scheduling, reporting, and team collaboration into one platform, making it easier for agencies to keep track of client activities.

Key Features:

Unified inbox: Manage all social media messages and comments in one place.
Post scheduling: Schedule posts across platforms.
Collaboration tools: Share content and feedback with team members and clients.
Analytics: Monitor performance and adjust strategies based on insights.

Supported Platforms: Facebook, Instagram, Twitter (X), LinkedIn and YouTube

Best for: Agencies looking for a simple, organized platform to manage client accounts.

5. Buffer

Buffer offers a straightforward way for agencies to plan and publish social media posts. With its user-friendly interface, it’s a good choice for small- to mid-sized agencies managing a handful of clients.

Key Features:

Post scheduling: Plan posts for multiple platforms from a single dashboard.
Analytics: Track how posts are performing.
Simple interface: Easy-to-navigate platform for teams.
Mobile app: Manage social media on the go.

Supported Platforms: Facebook, Instagram, Twitter (X), LinkedIn and Pinterest

Best for: Agencies in need of an easy-to-use tool for social media management.

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Zoho Social is part of the larger Zoho suite of business tools. It’s a flexible tool that agencies can use to manage their clients’ social media presence and track campaign success.

Key Features:

Content scheduling: Plan and publish posts across social networks.
Brand monitoring: Track brand mentions and social media activity.
Custom reports: Generate reports to show clients campaign results.
Team collaboration: Work together with team members on content and strategies.

Supported Platforms: Facebook, Instagram, Twitter (X), LinkedIn, Google My Business

Best for: Agencies looking for a flexible platform that integrates with other business tools.

7. Later

Later is focused on visual content scheduling, making it ideal for agencies managing Instagram accounts. It also works with other social platforms, but its strength lies in its ability to handle Instagram’s unique requirements.

Key Features:

Visual scheduling: Plan posts visually for Instagram.
Drag-and-drop calendar: Easily schedule posts across platforms.
Media library: Organize media assets for reuse.
Analytics: Measure how posts are performing, particularly on Instagram.

Supported Platforms: Instagram, Facebook, Twitter (X), Pinterest, LinkedIn

Best for: Agencies focused on Instagram marketing.

8. Sendible

Sendible provides a wide range of tools that help agencies manage social media for multiple clients. It supports scheduling, analytics, and collaboration features, making it easier for agencies to stay organized.

Key Features:

Content scheduling: Plan and schedule posts for all platforms.
Client collaboration: Share content drafts for approval.
Analytics: Track engagement, reach, and other metrics.
Brand monitoring: Keep an eye on brand mentions and trends.

Supported Platforms: Facebook, Instagram, Twitter (X), LinkedIn and YouTube

Best for: Agencies that need a comprehensive tool for managing multiple client accounts.

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9. CoSchedule

CoSchedule offers agencies an all-in-one platform for managing content, marketing, and social media. It’s a great choice for agencies that want to manage social media alongside other marketing efforts.

Key Features:

Content calendar: Manage social posts and other marketing activities.
Team collaboration: Distribute tasks among team members and keep workflows organized.
Social media publishing: Schedule and publish posts across multiple platforms.
Analytics: Track performance across all marketing channels.

Supported Platforms: Facebook, Instagram, Twitter (X), LinkedIn and Pinterest

Best for: Agencies managing social media alongside other marketing efforts.

10. MeetEdgar

MeetEdgar focuses on content recycling, which helps agencies keep their clients’ social media active by repurposing evergreen content. It’s ideal for agencies looking to save time while keeping accounts fresh.

Key Features:

Content recycling: Automatically repost evergreen content.
Post scheduling: Plan posts for multiple platforms.
Content categories: Organize posts by category to keep track of them.
Performance tracking: See how content is performing over time.

Supported Platforms: Facebook, Instagram, Twitter (X) and LinkedIn

Best for: Agencies wanting to save time by recycling evergreen content.

11. HubSpot

HubSpot’s social media tools are part of its broader CRM and marketing platform. Agencies can use HubSpot to manage social media, client relationships, and reporting, all in one place.

Key Features:

Unified inbox: Manage all social interactions and customer queries.
Campaign creation: Plan and execute campaigns across multiple platforms.
Social listening: Monitor trends and mentions for better engagement strategies.
Advanced analytics: Generate custom reports for clients.

Supported Platforms: Facebook, Instagram, Twitter (X), LinkedIn and YouTube

Best for: Agencies that need a complete CRM and social media management solution.

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12. Planable

Planable makes it easy for agencies to create and schedule social media posts, with a focus on collaboration. Its visual workspace is designed for teams to work together in real time.

Key Features:

Real-time collaboration: Teams can work together on posts.
Post previews: View posts as they will appear on each platform before publishing.
Client approval workflows: Share drafts with clients for approval.
Analytics: Track performance to see what resonates with audiences.

Supported Platforms: Facebook, Instagram, LinkedIn and Twitter (X)

Best for: Agencies that prioritize collaboration and client approvals.

13. Kontentino

Kontentino is designed to help agencies simplify workflows with features like client approvals, multi-language posts, and detailed reporting. It’s ideal for agencies managing international clients.

Key Features:

Client approvals: Get content approved by clients quickly and easily.
Multi-language support: Create posts in multiple languages for international campaigns.
Post scheduling: Plan content across social platforms.
Performance tracking: Monitor how posts are performing with detailed reports.

Supported Platforms: Facebook, Instagram, LinkedIn and Twitter (X)

Best for: Agencies working with international clients.

14. Loomly

Loomly offers a social media calendar that helps agencies organize and plan content. It’s a useful tool for agencies looking to manage both social media posts and ads.

Key Features:

Content calendar: Schedule posts and ads across platforms.
Content library: Organize media and content ideas.
Post previews: See how posts will appear before publishing.
Performance tracking: Track the success of posts and ads.

Supported Platforms: Facebook, Instagram, Twitter (X), LinkedIn and YouTube

Best for: Agencies that manage both organic and paid social content.

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15. SocialBee

SocialBee offers content scheduling, post recycling, and team collaboration features. It’s ideal for agencies that want to manage multiple clients and keep their content fresh without spending too much time on manual tasks.

Key Features:

Post scheduling: Plan posts for multiple platforms.
Content recycling: Republish evergreen content automatically.
Team collaboration: Work with team members on content creation and scheduling.
Performance tracking: See how posts are performing over time.

Supported Platforms: Facebook, Instagram, Twitter (X), LinkedIn and Pinterest

Best for: Agencies seeking a simple tool for content scheduling and recycling.

Conclusion

Choosing the right social media management software for your agency depends on your specific needs and the size of your client base. Whether you need a platform that focuses on collaboration, performance tracking, or content recycling, there’s a tool out there that will make managing social media for your clients more efficient. The 15 tools listed above offer a range of features that can help your agency provide top-notch service to clients while keeping your social media strategies organized and effective.

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