Branding is as essential to your company as design is to marketing! Basically, one does not fare well without the other. We can all get stuck in our design process sometimes, especially when the visual identity of your brand is at stake. If you’re double guessing your investment into branding for your products – look no further! We have rounded up the 10 best quotes on branding to inspire your design journey!
10 Best Inspirational Quotes on Branding
Branding Quote #1: Starbucks
The coffechain Starbucks needs no introduction – in fact, its green and white branding is recognizable worldwide!
“If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz, CEO of Starbucks
Branding Quote #2: Forbes
Forbes is a digital publication that covers news in entrepreneurship, branding, and and startups. You may not have read the magazine cover to cover, but most of us have heard or read the famous and awaited “Forbes 30 Under 30 List“.
“Your brand is the single most important investment you can make in your business.” – Steve Forbes, Editor-In-Chief of Forbes Magazine
via Famous Entrepreneurs
Branding Quote #3: Stephen King
Stephen King is perhaps the most famous horror novelist in the world! We can all take a page out of his book (quite literally too).
“A product can be quickly outdated, but a successful brand is timeless.” – Stephen King, Author
via NBC News
King might not be a design savant, but he does know how to build a brand and keep his loyal followers on their toes.
Branding Quote #4: Landor
“Products are made in a factory but brands are created in the mind.” – Walter Landor, Founder
Branding Quote #5: Brandstream
You may not recognize the company name Brandstream, but the comapny’s CEO Scott Bedbury, has served as Nike’s Advertizing Director and Starbucks’ Chief Marketing Officer.
“A great brand is a story that is never completely told.” Scott Bedbury, Founder and CEO of Brandstream
Your brand is ever-evolving! And for it to remain ever-green, its process is never truly finished!
Branding Quote #6: Amazon
This list would be incomplete without Amazon. The brand has found its way into all of our lives from Prime Video to next day delivery!
“Your brand is what people say about you when you are not in the room.” – Jeff Bezos, Founder and CEO of Amazon
via The Guardian
Bezos identified the growth potential of sales through the Internet much before the COVID-19 pandemic upended our world. His investment in the potential of the Internet has paid off – Amazon has successfully managed to stay ‘pandemic-proof’.
Branding Quote #7: Global Network Navigator
Ever wonder which company jumpstarted clickable advertizements on websites? Global Network Navigator was the first website to offer online advertizing!
“A brand is a voice and a product is a souvenir.” – Lisa Gansky, Co-Founder and CEO of GNN
via CO-OP THINK
Branding Quote #8: Ford Motor Company
Henry Ford was a visionary and innovator whose legacy lives on in the Ford Motor Company.
“You can’t build a reputation on what you are going to do.” – Henry Ford, Founder of Ford Motor Company
via 99 Designs
Your brand communicates who you are in the present much before you can show your customers what will you achieve in the future!
Branding Quote #9: Walsh
Jessica Walsh began coding and designing websites when she was eleven years old. In the world of branding and art direction, she is known as the ‘It Girl’ of Graphic Design.
“If no one hates it, no one really loves it.” – Jessica Walsh, Co-Founder of Sagmesiter and Walsh
via The Observer
Jessica Walsh is a household name in personal branding, and advises designers to remain true to themselves to express their brand’s visual identity.
Did You Know? Visual appeal can be assessed in about 50 milliseconds! Make it count!
Branding Quote #10: The Tim Ferris Show
Tim Ferris’ podcast is often ranked as #1 on business podcasts over all other Apple podcasts. He is an American entrepreneur, author, and investor.
“Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records.” – Tim Ferris, Entrepreneur
via Canny Creative