The Ultimate Guide To The Best Time To Post On Instagram + Free Tool


Instagram is one of the fastest-growing social media platforms available. t’s a great place to post pictures and videos of your products because it allows users to see their potential in real life, but it’s also a great way for people who aren’t interested in buying something from you right away to get a feel for what you’re all about. Instagram has over 800 million users with more than 80 million posts being shared daily! That’s a lot of content to compete with, so need to keep your Instagram game strong.

In this blog, you will learn everything about the best time to post on Instagram.

Related: Powerful Tips & Tricks to Dominate Instagram Live

What Is The Best Time To Post On Instagram In 2021

Being on this page means that you are looking for a specific time to post your IG content but unfortunately, it’s more complicated than this. There are different variables to consider when posting on Instagram.

There is a wide range of studies on when is the best time to post on Instagram that would all give you different results. However, most research focuses on CT (Central Time US) in their findings.

You probably post more than once a week on Instagram so consider the following times and days during which you can share your Instagram content.


Instead of thinking about the different studies, it is better to focus on different times instead of one particular time to post on Instagram because if you want to be successful you will be posting regularly anyways.

Related: What to Post on Instagram to Make it Your Biggest Flex for Your Business

How To Find Your Unique Time For Posting On Instagram

If you’re unsure of when to do your Instagram posting, there are a few ways to research your audience when they’re the most active:

1. Use Instagram’s Built-in Analytics to Understand Your Audience

One way to explore your audience’s actions is to use Instagram’s insights to understand when is your audience most active and where the people are located. This information can be super valuable and hint you when to post on Instagram.

To access the IG data you need to set up an Instagram business account or a creator profile and after that, you will be able to access all the insights that Instagram has gathered based on your follower’s activity.

On the images above, you can see that Instagram can show you the gender and most active times as well as how many accounts you’ve reached and how. These metrics are the perfect tool to polish your Instagram marketing.

2. Use a Spreadsheet to Manually Track Your Best Times to Post

If you want to do this completely on your own you can use good old Excel or Google Sheets and create a spreadsheet to track the engagement your posts are generating.

Start by choosing different days and times throughout the week.

Then, track how many comments and likes each post receives as well as the date and time that you posted them.


After you do this for one week, do the same for a few more. For instance, if you posted something at 6 pm on Thursday in the first week, post at 5 pm during the second one.

It will take you a couple of weeks to gather all the necessary information to choose the best Instagram post times, but you can use this information further through your marketing campaigns. For example, you can choose different days to share posts targeting specific networks and times that work best for them.

Related: All You Need To Know About Instagram Video Length With Handy Tips

Best Times To Post On Instagram By Industry

The best time to post on Instagram really depends on your audience and can vary by account but you can try and adjust your posting time based on your industry. You can also alter your Instagram account and start posting according to the times specifically for your industry to boost your engagement.

They are a good start to start and researching your followers and finding the perfect timing for Instagram posts.

Media and Entertainment

Social media is super important for the entertainment district and it’s important to know when to post. For example, it would be a good time to post on Friday mornings at 9 am because people are usually starting to plan their weekends and look for ideas. Therefore, your best chances of engagements are during working hours 8 am – 5 pm on Wednesday, Thursday, and Friday. Also, have in mind that you will most likely have the lowest engagement during Saturday and Sunday because everyone is free from work and they’re engaging with fun activities so it’s less likely that they’re on Instagram.


Instagram has become incredibly important for the retail industry because a lot of people use it as a shopping page these days. If you want to reach people who are interested in retail consider posting on Wednesday afternoons and during the late mornings on Friday. Similar to the section above, it’s not as beneficial to you to post on Sundays because people are busy with other activities.



If you’re part of a non-profit organization Instagram can be a powerful tool to brush your Instagram marketing. The platform allows you to promote events, products, and all of your services. Your chances of generating the most engagement would be during Wednesday’s early afternoon.


As you already know by now, there is no rule of thumb on when to post on Instagram. However, you may try to experiment with different times that will probably bring you some positive results. For instance, the technology people get activated on Instagram on Wednesday, Friday, and Saturday morning. If you want to create posts related to tech – try out these days and times.


Although social media isn’t a top priority for health practitioners it is worth exploring for gathering visibility and sharing health tips and ideas for people’s lives. What works for sharing this type of content on IG is post content in the morning during weekdays.


Related: 6 Instagram Reels Hacks You Need to Know

As you may have noticed, industries are most active during weekdays so you may try to experiment with posting on Instagram throughout the week. And if you end up short of time, desperately needing a post, we have the best solution for you. You can try Simplified’s Instagram templates with which you will certainly create stunning content!

How To Use Simplified’s Content Planner To Post On Instagram?

Once that you have discovered the best time to post on Instagram for your business then it’s time to start sharing content online. We know it could be tedious to do this daily so that’s why want to introduce you to Simplified’s Content Planner! You can use it for free and with just a few simple steps it will share your content online whenever you set your dates and times.

Related: Top 10 Illustrators On Instagram You Should Be Following Right Now

Frequently Asked Questions:

What Is The Worst Time To Post On Instagram?

The worst time to post on IG completely depends on your followers. If they are what we call “typical Instagrammers” then the worst time for you to share content would be between 1 am and 5 am. But this isn’t always the case. Remember that everything comes back to your audience and when they will be online.

Is It Bad To Post On Instagram At Night?

One of the basic IG rules is that posting at night isn’t likely to bring you a lot of engagements and like. But this is a general rule. Everything strictly depends on your business, needs, and audience location. For example, if your audience is in another continent then posting during the night may be the time to reach them.

Related: Understanding Instagram Post Dimensions: Types & Usage

Does Instagram Have A Post Limit?


It doesn’t matter for what purpose you’re using Instagram, but you can post as much as you want. Yes, exactly! Instagram doesn’t have a post limit. However, Instagram does have some limits for your activity. For example, you are limited to no more than 1000 likes per day and less than 200 comments per day. However, if Instagram notices that you’re repeating the same comment over and over again, they may not be happy.

Related: Inspire & influence with Simplified’s Instagram Caption Generator

Final Thoughts…

With the amount of content being created on Instagram every day, it can be hard to stand out from the crowd. However, there is a way you can make your posts more likely to get seen by a larger number of people. There are certain days and times that could attract more engagement and improve your strategy. If you select the best time to post on Instagram you’re likely to receive more visibility and maximize your growth.

And you can do this easily with Simplified! It’s the first all-in-one tool with which you can create incredible IG design and generate AI plagiarism-free copy. Yes, you read this right! And the best part is that Simplified is free!

One Free app to design, collaborate, and scale your work – try Simplified today.

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