MCP server
Open sourceConnect Simplified to Claude or any MCP client and schedule Instagram content by asking for it in plain language.
Works with
Any MCP client
The Instagram Scheduler That Keeps Your Feed Full
- Posts, Reels, Stories and carousels
- Every account on one calendar
- Client approvals built in
- Schedule up to 10,000 posts
An Instagram scheduler lets you write posts, Reels and Stories ahead of time and publish them automatically at the times you choose. The Instagram app schedules up to 25 posts a day on one professional account; a dedicated scheduler adds multiple accounts, client approvals, AI captions, and one calendar across every network.
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15 Million+
Active Simplified users
12+ platforms
Native publishing integrations
AI Copilot
Creative AI in every workflow
The built-in scheduler vs Simplified
Both work. They are built for different jobs.
| Simplified | Instagram app | |
|---|---|---|
| Schedule ahead | Months ahead | 30 days |
| Posts, Reels, Stories, carousels | ✓ | ✓ |
| Multiple accounts | ✓ | ✕ |
| Client approvals | ✓ | ✕ |
| One calendar across networks | ✓ | ✕ |
| AI captions and hashtags | ✓ | ✕ |
| Agents keep the queue full | ✓ | ✕ |
INSTAGRAM POST SCHEDULER
Take Your Brand to the Next Level with the Instagram Post Scheduler
Batch your Instagram content when you have the time and let it publish on schedule. Upload images, write captions, and set posts and Stories to go out over the coming weeks. Publish from desktop or phone, and manage multiple accounts and clients from the same calendar.
Tue 9:00 Wed 1:00 Thu 10:00 Fri 9:30
AI COPYWRITER
Write Attention Grabbing Content with the AI Copywriter
Caption writing is usually the slowest part of posting. The AI copywriter drafts captions and hashtag sets in your tone, so you approve and schedule instead of starting from a blank box. Batch a month of posts in one sitting.
Brief Launch post for the fall drop, keep it playful
Redraft Approve and schedule
HOW IT WORKS
Schedule your next Instagram post in three moves
AI caption
1
Compose
Write the Reel, drop in media from your library, and let the AI copywriter draft captions in your tone.
Tue 9:00 Queue
2
Pick the moment
Set an exact date and time, or add it to the queue and let it land when your audience is active.
✓
Live on Instagram 3
It publishes itself
The post goes live on Instagram on schedule. Approvals hold anything a client still needs to sign off.
INSTAGRAM SCHEDULER
Everything an agency needs to run Instagram
The native app schedules one account, 25 posts a day, with no approvals. This is the version for people who run Instagram for a living.
Posts, Reels, Stories and carousels
Schedule every Instagram format from one composer. No format lands in a separate tool or a phone reminder.
Auto-publish at the right time
Set exact times or let the queue place posts when your audience is active. Content goes out whether you are online or not.
Every client account in one place
Switch between brands and client accounts without logging in and out. One calendar shows everything that ships this week.
Approvals before anything ships
Route drafts to a client or teammate for sign-off. Nothing publishes until the person who owns the account says so.
Reports that prove the work
Engagement and growth per account, ready to drop into a client report instead of screenshotting the app.
A calendar agents can fill
Brief Riley or connect an MCP client and the queue fills itself: drafts arrive marked for review, approved posts publish on schedule.
PLAN THE WEEK
A week of Instagram content, planned in one sitting
This is what the calendar looks like when the batching is done: every Reel written, approved, and queued. The rest of the week runs without you.
- Queue Instagram content weeks ahead, then step away
- Approval states keep clients and teammates in the loop
- One calendar across every account you manage
Social Calendar This week
On schedule
Mon 24
Tue 25
Wed 26
Thu 27
Fri 28
Launch teaser
Story spotlight
Ready for review
Evergreen tip
Approved Tuesday
Queued last Monday
Auto-publishes
SCHEDULING THAT RUNS ITSELF
Put your Instagram calendar on autopilot
Managing accounts at volume? The queue does not have to be filled by hand. Brief an agent, drive the calendar from Claude or any MCP client, or wire scheduling into your own stack with the API.
Publishes to 
TikTok Ads 
Meta Ads 
LinkedIn 
Instagram 
YouTube
Instagram Syncs with 
Notion 
Google Analytics 
Google Ads 
Slack
Simplified CLI
Script bulk scheduling from the command line: batch uploads, CSV imports, recurring queues.
API & webhooks
Build scheduling into your own product or workflow with the REST API and webhooks.
Install the MCP server Browse the API reference
Open source · Built on the official Anthropic MCP SDK · Live in under 3 minutes
EXPLORE
Discover More
Video Scheduler Facebook Stories Scheduler Instagram Threads Scheduler Bulk Scheduling Tool Instagram Stories Scheduler Comments Scheduler YouTube Shorts Scheduler Youtube Scheduler X (Twitter) Scheduler TikTok Scheduler Linkedin Post Scheduler Pinterest Scheduler Instagram Carousel Scheduler Facebook Group Scheduler Facebook Pages Scheduler Instagram Scheduler Instagram Reels Scheduler Google My Business Scheduler
Frequently Asked Questions
Does Instagram have a built-in scheduler?
Yes. The Instagram app can schedule up to 25 posts a day, up to 30 days ahead, on one professional account at a time. That covers a single brand posting occasionally. It stops covering you when you manage several accounts, need a client to approve posts before they ship, or want one calendar across Instagram and every other network. That is the job this scheduler does.
Can I schedule Instagram posts from a desktop?
Yes. Plan and schedule from the browser on any computer, or from the mobile app. Most teams batch their content on desktop, where writing captions and arranging a grid is faster, and use the phone for checking in.
Can I schedule Reels, Stories and carousels, or just feed posts?
All of them. Reels, Stories, carousels and single-image posts schedule from the same composer, so a full content mix for the week sits on one calendar.
How far ahead can I schedule?
As far as you want to plan. Queue up to 10,000 posts, set recurring slots, and load a whole campaign in one sitting. Posts publish automatically at the times you chose.
Can clients approve posts before they publish?
Yes. Send any scheduled post for approval and it holds in a needs-review state until the client or account owner signs off. Nothing ships without the yes.
15 MILLION+ USERS
What our 15 million+ users are saying about Simplified
The BEST for Social Media Scheduling...And I've Tried Them All
This has been the only social media scheduler that I haven't ran into a million problems with. I appreciate that I can create content, upload and schedule it and not have to worry about whether or not it's going to actually post.
My ultimate solution to content rewritting and generation.
Simplified. It's my ideal go-to tool when I need to generate content for my blog around specific topics. Their calendar scheduler also comes in handy.
Simplified is both the name and the perfect description
Simplified makes it easy to manage a brand - or multiple brands. Within its 'simplified' interface, the social media management and scheduling lets you go directly from idea to implementation with a few intuitive clicks.
Simplified for Scheduled Posts
Scheduling Posts through Simplified is one of the best features. It bypasses LinkedIn Scheduled Posts and enables easy delivery. Video addition features delineate platforms.
Not The Jack Of All Trades, The Master!
Simplified is an AI writer, graphic design tool, video editor and social media scheduler. Four tools in one, streamlining my workflow and allowing me to unsubscribe from various other tools - saving me tonnes of cash.
An Innovative All-in-One Solution for Productivity and Engagement
Simplified Platform's integration with marketing and social media tools streamlined my campaign management. The seamless connection to popular platforms allowed for efficient scheduling and posting of content.
The social media planner is so integrated
The video editor saves me so much time. I love the social media planner especially because it's so integrated into the entire Simplified system. You can't find this anywhere else!
All the gadgets a marketer needs
It's so intuitive and streamlined that I actually started to believe I had superpowers myself. From social media management to data analytics, this app has all the gadgets a marketer needs.
Ready to simplify your marketing?
Join the founders, freelancers, and teams already building their brands on Simplified.