Social Media

11 Proven Tactics To Boost Engagement On Instagram For 2023

Instagram engagement

Instagram has become the Holy Grail for most brands and marketers to grow their businesses and create a genuine following. However, unless you’re famous, gaining a huge following on Instagram doesn’t happen without some hard work.

Luckily, there are many tips on how to get more Instagram followers! All it takes is proper planning and a little patience. In this comprehensive guide on how to boost engagement on Instagram, we’ve listed 10 tips that are feasible and relevant for building your brand.

10 Tips on How to Boost Engagement on Instagram:

1. Write a captivating bio

The first thing that people see when they visit your profile is your bio. Having a compelling bio ensures a good first impression. Here’s what you need to include in your bio:

FashionNova Instagram Bio
via: FashionNova
  • Encapsulate your brand story in a compelling way
  • Website link
  • Add appropriate CTAs
  • Add hashtags
  • Basic contact details
  • Show new promotional offers

2. Follow best photography and editing practices

To boost engagement on Instagram, the quality of your posts matters a lot. However, you don’t have to spend loads of money or practice for weeks to improve your Instagram photos. Try to get familiar with basic photo editor apps and learn some photography skills to improve the quality of your pictures. Also, having a cohesive theme on your profile is a big plus point.

If you’re looking for an easy-to-use, free photo editing tool, Simplified photo editor is the one for you. You get to choose from thousands of effects, filters, and templates to create your posts in a jiffy. Create your own reel with Instagram reels maker or explore thousands of templates specifically made for Instagram. Be it posts or stories, these templates help you create your Instagram content in just a few clicks.

Free Instagram Post templates on Simplified
via: Simplified

Related: Instagram Marketing: 11 Powerful Tips [+ Free Content Scheduler Tool]

3. Stay consistent with your brand voice & visuals

Yes, visuals and videos are the most significant aspects of your Instagram posts. However, try not to overlook other important aspects like captions and comments. When you think about how to get more Instagram followers, consider cultivating a consistent voice that humanizes your brand. This shows your potential followers that you are trustworthy and approachable, rather than stuffy or intimidating.

The impression that a user gets from looking at your feed helps in determining whether or not they like your brand. Also, to boost engagement on Instagram it’s also essential to keep consistency in colors, type of post, tone of voice, and so on. These are the things that define your brand’s personality. And it should be in a way that everybody who sees it immediately identifies it with your brand.

Don’t know where to start? Write captions and copy using 70+ AI copywriting templates, in 10+ tones, and reach broader audiences with 30+ languages only with Simplified!

4. Integrate a ‘Call to Action’ in your Captions

boost engagement on Instagram with likes

The captions of your Instagram posts allow you to interact with your audience. There’s a lot you can do with your Instagram captions, like tag people, ask questions, create conversations, and so on.

Also, call to action (CTAs) stand relevant to this day. To maximize Instagram interaction, include a CTA, or better yet, a direct question, in your caption. Get creative by asking genuine and original questions. You could ask about what type of content they wish to get from you, or even ask for their opinions or recommendations (for eateries, getaways, or novels).

In addition, urging your audience to visit the link in your Instagram profile can increase interaction with CTAs even more!

5. Post consistently & at the right time!

Consistency is the key when it comes to getting Instagram followers. Your current Instagram followers want to see more content from you. That’s why they were interested in you in the first place.

When users connect with your posts, the higher engagement helps you stay higher up in the algorithm. Moreover, posting when your followers are most active is a great strategy to boost engagement on Instagram.  Here’s a cheat sheet for the best times to post globally. You’re welcome!

best times to post to boost engagement on Instagram

6. Use relevant hashtags to boost engagement on Instagram

Hashtags come at the top of the list of how to get more Instagram followers. Using hashtags is useful for reaching out to more people and getting more Instagram followers. You must research to determine which hashtags are popular in your niche. You also have to find which ones are relevant to your business and content. Then, for all of your Instagram content, utilize a combination of these hashtags to target individuals who follow those hashtags.

Also, remember to change it up and include both common industry-level hashtags and niche ones that help you stand out. To boost maximum engagement on Instagram, it allows you to add up to 30 hashtags to each post, which you should take advantage of. It can seem like a lot, but you can easily generate unique hashtags with Simplified’s Free Hashtag Generator!

Short-form videos have become one of the most effective content formats on social media with the entry of TikTok. Following TikTok, Instagram introduced IG Reels, which is a terrific way to put out amusing, relatable content.

When Instagram releases new tools, like Reels, don’t hesitate to use them because that’s how to get more Instagram followers.

Free Trending Instagram Templates on Simplified
via: Simplified

Related: Instagram Reels: What They Are And How You Can Optimize Them For Highest Engagement

8. Show your personality on Instagram Stories 

Engaging your community with your personality is a terrific way to boost engagement on Instagram.

The format of stories is ideal for conversational, friendly interactions — offer a personal experience, ask questions, and be visible! In a sense that it’s crucial to sometimes present your face as a brand. If you want to make a connection with your followers, show them that you are more than just a logo.

9. Host a Powerful Giveaway & Boost Engagement on Instagram

Freebies is universal love language. For obvious reasons.

While this is the most popular strategy, only doing it the right way can get you the traction you need for a successful Instagram marketing plan. In 2023, giveaways require to be thoughtful, appealing to both your current and target audiences, and true to your brand.

With the correct reward up for grabs, whether it’s a product, service, or experience, you’ll be increasing engagement instantly.

Host giveaways to boost engagement on Instagram
via: Lifeboxfoodco

10. Create Saveable Content

Understanding who your target audience is gives you the answer to how to boost engagement on Instagram and gain followers. After you’ve set up your Instagram account, keep track of which posts perform the best. Which ones get saved or shared the most?

Is it interactive material, behind-the-scenes stories, hilarious and relatable posts, or something else? Continue to generate that type of content once you have a broad sense of what works best.

Begin by presenting a variety of content styles (IGTV, IG Reels, Instagram Stories, Instagram Live, Highlights, etc.) to observe which one performs best. Then devise a strategy and master that single tool. This way you can create content that your followers really want to see and gain new followers.

11. Boost engagement by leveraging influencers

instagram-inluencers-tips-guide

Influencers have a large number of loyal followers, which is something that everyone wants in their audience. Moreover, you can use influencers to gain access to their dedicated followers and convert them to your own.

Undeniably, the most crucial thing to remember is that the influencers should be relevant to your brand and vision. As long as those requirements are met, you can make the best use of influencer marketing. For the same reason, it makes a sure-fire approach to increase genuine Instagram followers.

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