Official HubSpot MCP integration The HubSpot MCP that keeps your CRM current.
Riley updates contacts, drafts email sequences, pulls deal data from your pipeline, and flags what needs attention. All for your sign-off before anything changes in HubSpot.
What can Riley do in HubSpot?
- Creates and updates contact and company records in your CRM.
- Drafts email sequences and campaign emails for your review before they send.
- Pulls deal pipeline data and surfaces reporting summaries on demand.
- Flags overdue tasks and contacts that need follow-up, without digging through views.
Connect HubSpot once. Riley gets to work.
Connect HubSpot
Authorize Riley with your HubSpot account via OAuth. Choose the portal and the scopes Riley can access. No MCP server to install.
Riley works your CRM
Riley reads contacts and deals, drafts email sequences, updates records, and pulls the data you ask for, within the access you granted.
You approve before anything changes
Riley shows the update or the draft. Approve it, request a change, or redirect. Nothing commits to HubSpot until you say so.
How Riley works in HubSpot.
Contacts updated without the manual entry
Riley creates or enriches contact records (company, role, status) after a call or campaign. You review the update before it hits the CRM.
Email sequences drafted in your brand voice
Brief Riley on the nurture goal and the audience. Riley drafts the sequence in your voice. You edit and approve. The copy is ready to load into HubSpot workflows.
Pipeline summaries on demand
Ask Riley for a deal-stage snapshot or a weekly pipeline report. Riley pulls the data and formats it. No building reports from scratch.
Follow-up tasks without the chase
Riley scans contacts for overdue tasks or gaps in the pipeline and surfaces the ones that need action. You decide what to do next.
Riley in HubSpot, answered.
How Riley connects, what it can do once connected, and where you stay in control.
What is a HubSpot AI agent?
It is an AI agent connected to your HubSpot portal. Riley creates and updates records, drafts emails, and pulls pipeline data, acting within the scopes you grant and showing every change for approval.
Does Simplified use the official HubSpot MCP server?
Yes. Riley connects to HubSpot through MCP (Model Context Protocol), the same open standard other AI tools use to connect to outside services. There is nothing to install or configure yourself.
What can Riley do in my HubSpot?
Riley can create and update contacts and companies, draft email sequences, pull deal and pipeline data, and flag overdue tasks. It works within the access you grant.
How do I connect HubSpot to Riley?
You authorize via OAuth and choose the portal and permissions. It takes about a minute, with no MCP server to install.
Will Riley send emails from HubSpot without my approval?
No. Riley drafts the email and shows it to you. Nothing sends until you approve.
Do I need to set up the HubSpot MCP server myself?
No. Riley uses the Model Context Protocol under the hood, but the setup is managed for you. There is no MCP server to install and no config file to edit.
Does this conflict with HubSpot's own AI tools?
No. HubSpot AI features work inside HubSpot. Riley is an external agent that works across your whole stack: HubSpot, Slack, Google Ads, and more, from a single place.
How much does the HubSpot integration cost?
Connecting HubSpot does not cost extra. Every Simplified plan includes integrations, so you can put Riley to work in your CRM right away.
Put Riley to work on your HubSpot data.
Connect HubSpot and let Riley do the work, with you approving every step.