Official Klaviyo MCP integration The Klaviyo MCP that fills your retention calendar.
Riley drafts your email and SMS campaigns, builds segments from your audience data, and pulls flow performance. All inside Klaviyo, all for your approval before anything sends.
What can Riley do in Klaviyo?
- Drafts email and SMS campaign copy and subject lines in your brand voice.
- Creates and updates audience segments based on the criteria you give it.
- Pulls flow and campaign analytics: open rates, click rates, revenue attributed.
- Manages your contact list: adds profiles, updates properties, flags churned sign-ups.
Connect Klaviyo once. Riley gets to work.
Connect Klaviyo
Authorize Riley with your Klaviyo API key. One setup step, no server to configure, no OAuth flow.
Riley works your retention program
Riley drafts campaigns, builds segments, pulls analytics, and manages your list, all within the access your API key grants.
You approve before it sends
Riley shows the draft and waits. Approve, edit, or redirect. Nothing sends until you say so.
How Riley works in Klaviyo.
Campaign drafts, ready for the calendar
Brief Riley on the promotion, audience, and tone. Riley drafts the subject line, preview text, and email body. You edit and approve. The campaign is ready to schedule in Klaviyo.
Segments built without the filter maze
Tell Riley which customers to target: high-LTV, lapsed buyers, cart abandoners. Riley builds the segment. You check the definition and confirm.
Flow performance without the report-building
Ask Riley for a weekly summary of your welcome flow or post-purchase sequence. Riley pulls the metrics and formats the answer. No building dashboards from scratch.
List hygiene on autopilot
Riley flags sign-ups with low engagement, missing properties, or unsign up risk. You decide what action to take.
Riley in Klaviyo, answered.
How Riley connects, what it can do once connected, and where you stay in control.
What is a Klaviyo AI agent?
It is an AI agent connected to your Klaviyo account. Riley drafts campaigns, builds segments, pulls analytics, and manages your list. It acts within the permissions you grant and shows every draft for approval.
Does Simplified use the official Klaviyo MCP server?
Yes. Riley connects to Klaviyo through MCP (Model Context Protocol), the same open standard other AI tools use to connect to outside services. There is nothing to install or configure yourself.
Can Riley write Klaviyo email flows?
Riley can draft the copy for your flows and campaigns. Flow setup and automation logic is configured by you in Klaviyo.
How do I connect Klaviyo to Riley?
You authorize with your Klaviyo API key. It takes about a minute, with no server to install.
Do I need to set up the Klaviyo MCP server myself?
No. Riley uses the Model Context Protocol under the hood, but the setup is managed for you. Paste your API key once and Riley handles the rest.
Will Riley send emails without my approval?
No. Riley drafts and shows you the work first. Nothing sends until you approve.
Does Riley work with Klaviyo SMS as well?
Yes. Riley can draft SMS campaigns and manage SMS sign-up lists within the access you grant.
How much does the Klaviyo integration cost?
Connecting Klaviyo does not cost extra. Every Simplified plan includes integrations, so you can put Riley to work on your campaigns right away.
Put Riley to work on your Klaviyo data.
Connect Klaviyo and let Riley do the work, with you approving every step.