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How to Add a Link to Your Instagram Bio + 5 Free Link-in-Bio Tools

How to Add a Link to Your Instagram Bio + 5 Free Link-in-Bio Tools

Professional individuals and businesses are taking advantage of putting links in the bio to succeed faster on Instagram. The link allows your audience to cross from your Instagram profile to your website, e-commerce store, or landing page, thereby increasing your chances of success.

Although the link in your bio can seem like the smallest detail on your profile, it’s a goldmine of success if utilized well. Not only does it allow you to send traffic to your business but it also lets you monitor your audience engagement and interactions.

In this blog post, we’ll dig into what a link-in-bio means, why it is important, and the 5 best link-in-bio Instagram tools to make the most of your links.

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As the name suggests, Instagram link-in-bio is the clickable URL address a user can add in the link section of their profile description.

Link in Bio on Instagram

Source: Instagram

As tiny as the Instagram bio link looks, it’s prime real estate for crushing your market and making profits.

Instagram allows up to 5 links in every user’s bio. These links are great for leading your followers to your central content hub, accessing valuable data, and keeping your audience updated on your latest offers.

At Simplified, we advise users to add just one link that’ll take their followers to a single landing page for three reasons:

  1. Make your profile look professional. This prevents your profile from being cluttered with links.
  2. Prevent frequent link updates. Changing your links every time makes you look unprofessional. You can promote as many links as possible on your landing page.
  3. Access advanced traffic data. This allows you to see how your followers are interacting with your offers, giving room for optimization.

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The process is straightforward. Go to your Instagram page and tap the Edit Profile button. Next, tap the Add Link and then tap the Add External Link with the plus (+) icon. Input your URL and title and then save.

Add a Link to Your Instagram Bio

Source: Instagram

You can choose to add your direct website link and allow users to explore your website as a whole or simply add a link to your custom landing page to promote your offers more professionally.

While the latter is better, there are many free link-in-bio tools you can use to achieve this (i.e., create a custom link and landing page).

Let’s take a look at the tools one by one.

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1. Simplified

Link in bio

Source: Simplified

If you are looking for the best tool to add a link-in-bio for Instagram marketing, you can’t go wrong with Simplified’s Link In Bio tool. It’s the leading tool for increasing audience engagement and turning followers into customers in no time.

As a professional individual or business, the tool allows you to create a custom link and use the link to build a stunning landing page where you can direct traffic. Sharing the link on your profile bio grants customers and prospects access to your most important content.

With Simplified’s Link In Bio tool, you can customize your landing page by adding your brand logo, fonts, and colors. Its robust analytic tool also lets you track engagement and optimize link performance in real-time.

How Simplified’s Link In Bio Works

The simple steps below walk you through the process of creating your link and designing your landing page on Simplified.

Step 1: Claim your free link by inputting your preferred name in the URL box provided on the page and then click Claim Your Link.

Step 2: Create your landing page and customize it with your brand logo, colors, and fonts. Then add your articles, products, services, and every content you want to promote.

Step 3: Copy the link and add it to your Instagram bio to make it accessible to your customers and prospects.

Key Features

  • Intuitive user interface
  • Streamlines link creation
  • Integrates with popular software tools
  • Best for team collaborations
  • Offers advanced analytics to gain insight into audience engagement


  • Free forever

Bonus: 40 Good Tinder Bio Ideas for a Standout Profile

2. Linktree


Source: Linktree

As one of the best link-in-bio Instagram tools, Linktree is best for creating and customizing links on the go. You can use the tool to analyze your followers, keep them engaged, gain insights into what’s converting, and monitor your revenue.

Key Features

  • Customizable links and landing pages
  • Link scheduling and tracking
  • Offers unlimited button links
  • Integrates with Zapier, Google Sheets, Mailchimp, and more


  • Free plan
  • Paid plans start at $5/month (billed annually)

3. Campsite


Source: Campsite

When it comes to creating bio links and a web space to promote your offers (even without a website), Campsite is your go-to tool. The link-in-bio Instagram tool is best for organizations looking to manage their team members and convert more followers into customers.

Key Features

  • Simplify custom link creation
  • Best for team management
  • Offers advanced analytics


  • Free plan
  • Paid plans start at $7/month (+ 10 days free trial)

Bonus: The 6 Best Instagram Editing Apps for Brands on a Budget

4. Bio Sites

Bio Sites

Source: Bio.Sites

Beyond sharing your content via a single link, Bio Sites lets you create engaging designs from pre-made landing page templates and layouts, making your offer page stand out. It also offers linkable grids, mailing lists, and more. Best of all, it lets users integrate with PayPal or Stripe so they can earn from their bio links.

Key Features

  • User-friendly interface
  • Customizable templates and layouts
  • Stripe and PayPal integration
  • Track insights and analytics


  • Free

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5. Milkshake


Source: Milkshake

Milkshake is an exceptional link-in-bio Instagram tool available on smartphones. You can download it on your Android and iOS devices and design your online shop in minutes. It lets you create a link you can add to your Instagram bio to drive massive sales for your business.

Key Features

  • Easy-to-use mobile website builder
  • Up to five links for your Instagram bio
  • Offers customizable templates (cards)
  • Offers insights into your website performance


  • Free (with in-app purchases)

Bonus: How to Make Social Media Calendar For the Most Engagement


Having learned what Instagram link-in-bio means, its importance, and the best link-in-bio tools for generating links for your bio and creating stunning landing pages, you can start directing your audience to your products and services now for free.

While we have presented you with the list of the best tools, Simplified Link In Bio comes out as the best overall. It offers brandable links and customizable landing pages, helps track audience interactions, and sells more from one single page, all for free. So, give Simplified a try!

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Vipin Kanwal
Design, Write, Edit videos, and Publish Content. Built For Teams.

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