How you can tweak your current logo and give it a modern touch? Before you go crazy brainstorming ideas, understand which logo design trends have gained prominence in 2022.
Why Should You Look Into the Latest Logo Design Trends of 2022?
We live in an era of information overload. The way people perceive a brand constantly changes. Logos that require people to concentrate are no longer in, which is why changing subtle visual elements in your logo is needed.
While longevity is crucial when deciding on a logo, relying on trends that resonate with your brand’s values can help you carve out a niche and cater to a broader audience. Usually, when marketers experiment with logo trends, after careful consideration and iteration, they’re able to implement the latest crazes in ways that genuinely capture the essence of their brands.
Logo trends are forever changing, but the rudimentary principles of a good logo design stay the same. You know these classic elements: color, font, line, shape, and layout. However, fresh trending logo designs give you an opportunity to elevate your aesthetics and attract more eyeballs if they stand out from the crowd.
Although there is no guarantee for which trends will leave a mark and which will fade, we have curated this list of the 7 biggest logo design trends in 2022. You can use this list and tweak your current logo or start fresh this year!
The 7 Biggest Logo Design Trends of 2022!
1. Minimalist Logos
Minimalist logos withstand the test of time. For example, most people can recognize Apple products in their sleep thanks to the simple half-bitten Apple logo. Its simplicity is its genius.
This logo design trend will most certainly remain relevant even in 2022. Why? Because a clutter-free logo is easily adaptable across various mediums; it creates a consistent and identifiable story across signage, digital platforms, packaging, and other brand touchpoints.
This trend, however, has a flip side; it’s tough to get right. You can overcomplicate the design with unnecessary components such as distracting colors, fonts and intricate elements that have nothing to do with the brand’s essence. A great logo design in 2022 will retain simplicity and have minimum visual distractions.
If you struggle to incorporate this logo design trend in 2022, you can use free Simplified templates for minimalist logo design inspiration. There, you’ll find thousands of templates and professional designs that will give you ideas for your next logo masterpiece.
2. Blurred Logos
Logo design trends in 2022 smash the age-old design principles that prioritize readability over everything. Now, designers add motion to logos to grab the attention of their audiences.
It is scientifically proven that human eyes are trained to follow the movement. Therefore, fluidity in designs leads to more emphasis and grabs the attention of passersby within seconds. However, the downside to using a moving logo is that it may cause readability issues. But there is a way to resolve this! We can use the motion effect only on the logo’s edges instead of throughout the full logo.
3. Chunky Logos
Chunky, rounded, and massive logos are hard to forget. Add a little brand messaging to them, and you create a last impression. Likewise, with distorted or stretched elements in your logo, you force the viewer to pay attention, which makes the logo hard to miss.
Suppose you struggle to incorporate logo design trends in 2022 like this in your current design. In that case, it is best to stretch only one or two elements of the company logo. You could also experiment with different sizes for whatever you want to emphasize in your design.
4. Hand Drawn Logos
Logo designs in 2022 should focus more on authenticity rather than perfection. Hand-drawn organic logos deviate from modern aesthetics that prioritize clean, perfect lines and readability over everything else.
Instead, the rough hand-drawn outlines and imperfections look more natural and convey authenticity. When you implement this type of trending logo, you’re projecting a humanistic view of your brand to whoever sees it. And, since these days consumers want to identify with brands, having an authentic-feeling logo endears your company to those sentiments.
5. Retro Logos
Today, more brands incorporate nostalgia in their logo design strategy to remind viewers of their glory days. When you look at the most popular logo design trends of 2022, retro logo designs continue to remain relevant.
But why? Because they’re colorful and bright! And they remind you of your youth when you were either a kid and just learning what these brands did, or they make you wistful for a bygone era.
Take a look at Kodak. Back in 2016 they re-designed their logo to reflect on their days as the king of photography. And these days they’ve double-downed on the retro marketing, releasing vintage-style apparel on their website.
Marketers are aware that people are willing to spend on vintage assets, especially after the pandemic. This is why Kodak brought back its 50-year-old logo and repositioned its new products to leverage the nostalgia element.
6. Animated Logos
Logos can be an incredible tool to share a brand’s story, but studies have shown that the attention span of humans today is less than that of a goldfish.
While an onlooker may spend less time looking at a static logo, it wouldn’t make your brand stand out, and the logo will be hard to remember. An average American spends over 6 hours online, and the internet is cluttered with forgettable brand logos. However, an animated logo is the remedy you need to ensure your brand stands out!
This is why animated logos are one of our logo design trends of 2022. Animation instantly gets attention. A whopping statistic by Moovly suggests that a website is 53x more likely to rank on Google if you have a video embedded on your website. So, what better way to integrate a video on your website than with a video logo? Plus, you are more likely to hover over and click on a moving logo.
Although motion graphic logos are increasingly popular on digital platforms such as websites and social media platforms, they are tough to translate to paper or packaged projects. So, while they promise higher engagement, this logo trend is not an omnichannel approach.
7. Thick-Lined Logos
You can add complexity to your logo simply by changing the thickness of its letters. Logo designs in 2022 can be dynamic and quirky, with minimal effort. Brands no longer have to be constrained by typographic rules.
Using thick, bold font logos convey strength and can draw attention in a single glance. And heavy fonts can be a tremendously engaging tool for your logos if they align with your brand’s personality. The key to incorporating logo design trends in 2022 like this is to ensure that legibility is not compromised.
Trending logo designs that remain true to a brand’s purpose and personality and incorporate the latest colors, fonts, shapes and aesthetics make an effective logo. Trends can help convey your brand’s story and evoke the desired emotions in your target prospects.
You can now tweak your logo and incorporate logo trends in a few minutes, with high-quality, editable, professional logo templates available for free on Simplified. With no complicated code and a range of designs to choose from, Simplified logo maker is easily the best online logo maker you can find.