Planning a conference is no easy feat, but with the right event marketing ideas and strategies, you can ensure a successful turnout and engage attendees in memorable ways.
Are you looking for some creative and outside-the-box event marketing ideas to promote your next conference? You have come to the right place!
In this blog post, we will share 13 creative and practical event marketing ideas that will help you increase attendance, drive ticket sales, and create a buzz around your next conference.
Additionally, we’ll introduce you to Simplified, a powerful event marketing platform that offers a range of features, templates, and resources to streamline your event promotion efforts and enhance attendee engagement.
1. Create a Catchy and Attention-Grabbing Event Name
Your event’s name and tagline are some of the first things potential attendees will see, so you want to make sure they’re catchy and engaging. A good event name should be short, memorable, and relevant to your event’s theme. Your tagline should give people a sense of what your event is all about and what they can expect to learn or experience by attending.
2. Design a Promotional Video
One of the best marketing ideas for events is creating promotional videos. You can use them on your website, social media channels, and in email marketing campaigns. Make sure your videos are high quality and capture the essence of your conference. Make sure to showcase the speakers, location, and agenda in the video.
3. Collaborate with Brands and Influencers
Partnering with other brands or influencers is a great way to promote your conference to a wider audience. Find influencers in your industry who would be interested in attending or speaking at your event and offer them free tickets in exchange for sharing your event with their followers.
You can collaborate on social media posts, run joint marketing campaigns, or partner on other promotional initiatives that will help get the word out about your event.
Another effective strategy is to arrange face-to-face meetings with various influencers to discuss potential collaborations. Corporate travel agencies like TravelPerk can facilitate these meetings by handling all travel arrangements. This way, your team, and the influencers can focus on building partnerships without the hassle of planning the logistics.
4. Launch an Email Marketing Campaign
Email marketing is another powerful conference marketing idea to get people excited about attending your event. Start by building a list of prospective attendees and then sending them regular emails with information about your conference.
Include plenty of high-quality images and videos in your emails to make them more engaging. Include a link to your conference website or ticketing page.
5. Offer Early Bird Discounts
It is one of the best marketing ideas for events. If you want people to register for your event early, you should offer them an incentive. For example, you could offer a discount of 10% off the regular price if someone registers for your conference two months in advance. Or, you could offer a discount if people book their hotel rooms through your event website.
6. Run a Contest or Giveaway
People love free stuff. One great way for b2b event marketing ideas is to giveaways and contests, especially on social media. It is a surefire way to generate excitement about your conference. You could give away free tickets or even offer discounts on registration fees. Whatever you do, make sure you promote your giveaway or contest in a way that will reach as many people as possible.
7. Use Social Media to Generate Buzz
Social media is a great way to reach a large audience with your event promotion. Create event pages on top social media sites like Facebook, Twitter, and Instagram, and start sharing details and engaging content about your event that will pique people’s interest. Use relevant hashtags so people can easily find your event page and posts.
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8. Create a Great Website for Your Event
A well-designed event website is an essential tool for promoting your conference and increasing attendance. Your website should provide potential attendees with all the information they need to know about your event, including the date, venue, speakers, and what they can expect.
Be sure to include clear call-to-action buttons so visitors can easily register for your event.
You may also want to create a landing page for your conference that includes more details about the event and a registration form.
Simplified built-in templates come to your rescue here. You can create a visually appealing landing page in one go with them.
9. Write Blog Posts
One of the best event marketing ideas is the use of blog posts. If you don’t have one already, set up a blog or create a blog section on your website and write engaging posts related to your conference.
You can cover topics like why people should attend, who will speak, and what kind of experience they can expect. Be sure to share your blog posts on social media, reach out to popular bloggers, and ask them to write a post about your upcoming conference.
Do not worry. We have got you covered here. With Simplified numerous built-in awesome templates for blogs, your blog posts for the event become easier than before.
10. Use Paid Advertising
Using paid advertising is another great marketing idea for an event. If you want to reach a wider audience, you may want to consider using paid advertising. There are several ways to use paid advertising, including Google AdWords, Facebook Ads, and Twitter Ads.
You can also invest in advertising on OTT platforms like Hulu and Netflix. OTT ads are set to play when someone streams a piece of content, allowing marketers to target a niche audience.
Make sure your ad is well-targeted. Also, let your ad is clear and attention-grabbing. People should see the ad and know about it.
11. Implement Referral Programs
Referrals are great marketing ideas for events. Encourage your attendees to spread the word by creating a referral program. Offer incentives such as discounts, exclusive perks, or even free tickets to those who refer a certain number of friends or colleagues. It not only boosts attendance but also creates a sense of community around your event. Referral program tools like Cello can help you get started with your own program in minutes
12. Host Pre-Event Webinars or Q&A Sessions
Organize webinars or live Q&A sessions before the event to provide attendees with a taste of what they can expect. It not only builds anticipation but also allows participants to interact with speakers and get a sneak peek into the valuable insights they will gain by attending the event.
13.Implement Gamification Techniques
Make your event experience interactive and fun by implementing gamification techniques. Create challenges, quizzes, or competitions that encourage attendees to explore different sessions, network with peers, and win prizes. It fosters engagement and adds an element of excitement to your event.
Implementing creative and effective event marketing ideas is crucial to boost attendance and creating memorable experiences for your attendees. Collaborating with event management software can streamline your event planning, allowing you to focus on creating unforgettable experiences for your attendees. By using these amazing event marketing ideas, your event is sure to be a big hit.
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Simplified: The Best Event Marketing Tool To Help You Plan Your Next Event
Simplified, an all-in-one content creation platform, is the best event marketing tool you will ever find.
Simplified’s built-in templates provide a valuable resource to enhance your event marketing efforts. With a range of customizable event landing page templates, you can easily create visually appealing and informative pages that effectively communicate the value and details of your event.
These templates can drive conversions and encourage attendees to take action, whether it’s purchasing tickets, signing up for newsletters, or exploring session details.
Additionally, Simplified templates are optimized for mobile responsiveness, ensuring a seamless user experience across different devices, and increasing the chances of capturing the attention of potential attendees.
