Social Media

How To Link Instagram to Facebook in  Easy Steps (2024)

Social media has undeniably become an important part of our global fabric. From shaping the way we connect, and communicate, to sharing our stories. In this digital age, it’s not just a trend; it’s a way of life. With the immense popularity of platforms like Instagram and Facebook, it’s essential to streamline your online presence. 

Linking your social media accounts is not only a practical step to prevent scams but it’s also a game-changer in simplifying your content-sharing strategy. 

What makes it even easier is the fact that both Instagram and Facebook are under the Meta umbrella. In this article, we’ll guide you through a straightforward process in nine simple steps to link Instagram to Facebook accounts seamlessly. 

We’ll also look into Simplified and how you can use it to manage both platforms all at once. So, keep reading to unlock the full potential of your social media presence.

Related: How to create a business account on Facebook (Step-by-step guide)

Benefits of Linking Instagram to Facebook

linking instagram to facebook
Source: Pixabay

Before looking into the ‘how,’ let’s take a closer look at the ‘whys.’ Below are the main advantages that await when you connect your Instagram account to a Facebook page.

Increased Visibility and Reach

One of the primary advantages of linking Instagram to your Facebook page is the substantial increase in visibility and reach. These two platforms combined boast billions of users worldwide, and by connecting them, you tap into a vast and diverse audience.

When you share your Instagram posts on your linked Facebook page, you expose your content to a broader group of people who may not follow you on both platforms. This cross-promotion can result in increased engagement, and more likes, comments, and shares, ultimately boosting your online presence.

By sharing it simultaneously on Facebook, you reach not only your Instagram followers but also your Facebook audience. The chances of your post catching the eye of potential customers multiply, making it a powerful marketing strategy.

Streamlined Content Sharing

Another compelling reason to link Instagram to Facebook is the simplicity it brings to content sharing. Without this connection, you might find yourself manually reposting your Instagram content on Facebook, which can be time-consuming and inefficient.

By linking the two platforms, you streamline the process. When you create a post on Instagram, you have the option to share it directly on your linked Facebook page simultaneously. This means you can maintain a consistent content strategy across both platforms effortlessly.

Moreover, this extends beyond photos. You can also share your Instagram Stories and Reels directly to your Facebook Story and feed, enhancing your storytelling capabilities. This not only saves time but also ensures that your most engaging content reaches a wider audience.

Simplified Ad Campaigns

If you’re running advertising campaigns on both Instagram and Facebook, linking the two accounts can simplify your efforts significantly. The integration allows you to create and manage ads that run on both platforms simultaneously. The ads you create, using Simplified templates, can be shared across both platforms. 

Imagine you’re promoting a new product. With linked accounts, you can create a single ad campaign that reaches users on both Instagram and Facebook, optimizing your ad spend and increasing the likelihood of conversions. This unified approach not only saves time but also provides more comprehensive data for analyzing campaign performance.

Enhanced Cross-Promotion

Last but not least, linking Instagram to Facebook empowers you with an effective cross-promotion strategy. Cross-promotion involves promoting your Instagram content on Facebook and vice versa, leveraging the strengths of each platform.

For instance, if you have a loyal following on Instagram but want to grow your Facebook audience, you can use the cross-promotion strategy. Sharing engaging Instagram posts on your linked Facebook page can encourage your Instagram followers to connect with you on Facebook as well. 

Similarly, promoting your Facebook-exclusive content on Instagram can drive traffic to your Facebook page.

Many successful brands and influencers use this approach to maximize their reach and engagement. By implementing it, you can build a more robust online presence across both platforms, ultimately benefiting your brand or personal profile.

Builds Trust

Never underestimate the significance of ensuring a seamless online experience for your customers. When you link your accounts, it instills confidence in your followers that they are engaging with the same business, enabling you to provide effortless and uninterrupted interactions.

Better Scheduling 

If you find yourself juggling a busy schedule or managing multiple accounts, you’re likely aware of the advantages of scheduling posts. To schedule posts for both Instagram and Facebook using Simplified’s social media management tool, you’ll first need to establish the connection between your accounts.

With Simplified, one can schedule posts, optimize content for different platforms, and analyze performance metrics. Simplified is the only solution for enhancing your social media management workflow.

Quick Responses

Linking your Instagram and Facebook accounts offers the convenience of managing your messages in a centralized location. This streamlined approach simplifies maintaining a rapid response time and grants you access to a wider array of inbox tools, including customer labels and message filters, enhancing your messaging efficiency.

Related: Social Media Rules of Engagement & What You Didn’t Know

Now that you understand the many advantages of linking your Instagram account to your Facebook page, it’s time to walk you through the process. 

In this section, we’ll provide a detailed step-by-step guide to ensure a smooth integration.

Go to Instagram Settings

instagram settings
Source: Instagram

  1. Make sure you have the app installed on your device. 
  2. Open Instagram then, tap on your profile picture or your profile icon at the bottom right corner of the screen. This will take you to your Instagram profile.
  3. In the upper-right corner, you’ll find a menu represented by three horizontal lines. Tap on this icon to access the settings menu.

Connecting to Facebook

connecting to facebook
Source: Instagram

With Instagram settings open, let’s proceed to connect your Instagram account to your Facebook page:

  1. In the “Settings and Privacy” menu, scroll down until you see “Accounts Centre” or “Accounts Center.” Tap on it to reveal additional options.
  2. Among the account options, select ” Accounts.”
  3. Under the “Linked Accounts” section, tap on “Facebook.” This will initiate the connection process.

Logging into Facebook

logging to facebook
Source: Pixabay

Before the magic happens, you’ll need to ensure you’re using the correct Facebook account:

  1. If you’re not already logged into Facebook on your device, Instagram will prompt you to log in. Enter your Facebook credentials (email/phone and password) and tap “Login.”
  2. Instagram will ask for permission to access your Facebook account. Confirm that you’re linking the correct Facebook profile.

Granting Permissions

Now, Instagram will request specific permissions to access your Facebook account. Don’t worry; these are necessary for seamless integration:

  1. Grant permissions for Instagram to manage your pages and publish as you on Facebook. This enables the cross-posting functionality.

Sharing to Facebook

With the permissions granted, you’re almost there:

  1. Go back to the Instagram app. You’ll now notice that your Instagram posts can be automatically shared on Facebook.
  2. To control what gets shared, tap on the post you wish to share. Below the caption, you’ll see a Facebook toggle. Turn it on or off as needed.

Managing Cross-Posting

Now that you’re connected, you have a choice to make:

  • Decide whether you want Instagram to automatically share each post to Facebook or if you prefer to choose which posts to share individually.

Troubleshooting Common Issues

While the process is typically straightforward, sometimes issues may arise. Here are some quick tips to address common problems:

  1. If you encounter issues, revisit the permissions section to ensure everything is granted correctly.
  2. A stable internet connection is vital for this process. Make sure you’re connected to Wi-Fi or mobile data.
  3. Ensure both your Instagram and Facebook apps are up to date. Outdated apps can cause compatibility issues.

Before concluding, take a moment to verify that the link between your Instagram and Facebook accounts is established:

  1. In your Instagram settings, under “Accounts,” verify that Facebook is listed as a connected account.
  2. Create a test Instagram post and verify that it is shared on your Facebook page if you opted for automatic sharing.

Related: How to Link Instagram to Facebook in 7 Easy Steps: A Comprehensive Guide


Linking your Instagram account to your Facebook page is a useful strategy for expanding your online presence and reaching a broader audience. By following the step-by-step guide provided in this article, you can establish this crucial connection with ease.

Moreover, Simplified social media management tool enhances the user experience for content creators by optimizing and simplifying their workflow.

Try Simplified’s Social Media Management Tool Today!  

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Vipin Kanwal
Design, Write, Edit videos, and Publish Content. Built For Teams.

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