2024 Guide For Facebook Video Ad Specs

Have you ever found yourself struggling to keep up with the ever-changing Facebook video ad specs? It almost seems like Facebook enjoys keeping digital advertisers on their toes by introducing new ad formats and frequently revising dimensions and specifications.

Love it or hate it, staying up-to-date with these updates is crucial to present your products, services, and brand in the most effective manner to your target audience.

In this informative article, we have gathered all the essential video ad specs you need to know, enabling you to effortlessly captivate your audience and craft your brand narrative. Discover the latest Facebook video ad specs and unlock valuable insights to optimize your content strategy. Continue reading to stay ahead in the game.

Types of Facebook Video Ad Specs

There are many places on Facebook where you can place your video ads. It is important to make videos that fit each of these types specifically. Let’s explore!

Facebook Feed Video

This is the most common video type you’ll see while browsing on Facebook.

Design recommendations:

Acceptable file types: MP4, MOV, or GIF
Aspect ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at over 128 kbps
Resolution: Minimum 1080 x 1080 pixels
Optional but recommended: Video captions and sound
Videos should not include edit lists or special boxes in file containers.

Text suggestions:

Primary text limit: 125 characters
Headline limit: 27 characters
Description limit: 27 characters

Technical requirements:

Video duration: 1 second to 241 minutes
Maximum file size: 4 GB
Minimum width: 120 pixels
Minimum height: 120 pixels

360 videos

For certain objectives, you have the option to utilize 360 videos.
These ads allow viewers to interact by rotating their devices or swiping their fingers to explore the video from different angles.

In-stream Video

These are non-skippable videos that act as an interlude to the main video.

Design recommendations:

Supported file types: MP4, MOV, or GIF
Aspect ratios: 16:9 or 1:1
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps or higher
Minimum resolution: 1080 x 1080 pixels
Optional, but recommended: Video captions and strongly recommended: Video sound
Videos should not include edit lists or special boxes in file containers.

Text recommendations:

Primary text limit: 125 characters
Headline limit: 40 characters

Technical requirements:

Video duration (desktop): 5 seconds to 15 seconds (duration limit may vary based on objective)
Video duration (mobile): 5 seconds to 10 minutes (duration limit may vary based on objective)
Maximum file size: 4 GB

facebook in stream video — Source: iStock

Facebook Story Ads

Images, videos, or a combination of both forms may be used as ads in Facebook stories.

Design recommendations:

Accepted file types: MP4, MOV, or GIF
Aspect ratio: 9:16
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at over 128 kbps
Minimum resolution: 1080 x 1080 pixels
Optional but recommended: Video captions and video sound
Avoid covering important elements with UI elements by leaving approximately 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the video free from text and logos.

Text recommendations:

Primary text limit: 125 characters
Headline limit: 40 characters

Technical requirements:

Video duration: 1 second to 2 minutes
Maximum file size: 4 GB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%

Business Explore

The biggest benefit of advertising on Facebook Business is that you can reach out to people who are looking to buy anything.

Design recommendations:

Accepted file types: MP4, MOV, or GIF
Aspect ratios: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps or higher
Minimum resolution: 1080 x 1080 pixels
Optional but recommended: Video captions and video sound
Avoid including edit lists or special boxes in file containers.

Text recommendations:

Primary text limit: 125 characters
Headline limit: 27 characters
Description limit: 27 characters

Technical requirements:

Video duration: 1 second to 241 minutes
Maximum file size: 4 GB
Minimum width: 120 pixels
Minimum height: 120 pixels

Native, Banner, and Interstitial Ads

This enables you to use Facebook’s audience-targeting features even when you’re not on the platform.

Design recommendations:

Accepted file types: MP4, MOV, or GIF
Aspect ratio: 9:16
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps or higher
Minimum resolution: 1080 x 1080 pixels
Video captions: Not supported
Optional but recommended: Video sound
Avoid including edit lists or special boxes in file containers.

Text recommendations:

Primary text limit: 125 characters
Headline limit: 40 characters
Description limit: 30 characters

Technical requirements:

Video duration: 1 second to 2 minutes
Maximum file size: 4 GB

Facebook Reels

This exciting ‘new’ format has now been around for a while! This is the way people spend most of their time on social media, and you don’t want to miss out on reels.

Design recommendations:

File types: MP4, MOV
Recommended aspect ratio: 9:16
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at over 128 kbps
Minimum resolution: 500 x 888 pixels
Optional, but recommended: Video captions and strongly recommended: Video sound
Avoid including edit lists or special boxes in file containers.

Text recommendations:

Primary text limit: 72 characters

Technical requirements:

Video duration: No maximum limit
Maximum file size: 4 GB

Streamline Your Facebook Video Ads with Simplified’s Video Editor

Creating captivating and effective Facebook video ads can be a daunting task, especially when it comes to ensuring the right dimensions and formats. However, with Simplified’s Video Editor, you can say goodbye to the complexities and say hello to a hassle-free experience.

Use Template

Simplified’s Video Editor offers a wide range of templates designed specifically for Facebook video ads, making it easy for businesses to create engaging content that fits perfectly within the platform’s requirements. Let’s explore how Simplified’s Video Editor simplifies the process of creating Facebook video ads, so you can focus on delivering impactful campaigns.

Template Variety and Customization:

Simplified’s Video Editor boasts a vast collection of pre-designed templates that cater to various types of Facebook video ads. Whether you need an ad for brand awareness, product promotion, or customer testimonials, you’ll find a template that suits your needs. Each template is thoughtfully designed to adhere to the recommended dimensions and aspect ratios for Facebook video ads, saving you time and effort in resizing and formatting.

Use Template

Furthermore, Simplified’s Video Editor provides intuitive customization options. You can easily add your brand logo, text overlays, and compelling visuals to make your ad stand out. The user-friendly interface allows you to modify colors, fonts, and transitions, ensuring that your video aligns seamlessly with your brand’s identity.

Use Template

Hassle-Free Editing Experience:

Gone are the days of struggling with complex editing software. Simplified’s Video Editor offers a user-friendly and intuitive editing experience, even for those with limited video editing skills. The straightforward interface allows you to drag and drop elements, trim video clips, and adjust timings effortlessly. With just a few clicks, you can create professional-looking Facebook video ads that capture attention and drive engagement.

Automatic Dimension Optimization:

One of the biggest challenges in creating Facebook video ads is ensuring the correct dimensions to maximize visibility and avoid cropping. Simplified’s Video Editor takes care of this automatically. When you choose a template, it is already optimized for Facebook’s recommended dimensions, saving you the hassle of manually adjusting or resizing your videos. This ensures that your ads appear seamlessly on users’ screens, delivering a visually appealing and uninterrupted viewing experience.

Diverse Features to Enhance Your Video Ads:

Elevate your Facebook video ads with Simplified’s comprehensive toolkit. With the Video Editor, Graphic Design Tool, and AI Writer, you can create captivating ads with stunning visuals, persuasive scripts, and enticing descriptions. Streamline your workflow using the Content Calendar to schedule posts and ads in advance. Simplified empowers you to optimize your Facebook advertising efforts and achieve exceptional results.

Conclusion:

Simplified’s Video Editor offers an efficient solution for creating Facebook video ads. With a wide range of templates, intuitive customization options, and automatic dimension optimization, you can confidently create captivating and effective ads that resonate with your target audience. Embrace the ease and convenience of Simplified’s Video Editor to unleash the full potential of your Facebook advertising campaigns.

Remember, creating compelling video ads doesn’t have to be complicated. Simplify your process with Simplified’s Video Editor and unlock the power of Facebook advertising success.