The Ultimate Guide To Facebook Video Ad Specs 2024

Have you ever found yourself struggling to keep up with the ever-changing Facebook video ad specs? It almost seems like Facebook enjoys keeping digital advertisers on their toes by introducing new ad formats and frequently revising dimensions and specifications.

Love it or hate it, staying up-to-date with these updates is crucial to present your products, services, and brand in the most effective manner to your target audience.

In this informative article, we have gathered all the essential video ad specs you need to know, enabling you to effortlessly captivate your audience and craft your brand narrative. Discover the latest Facebook video ad specs and unlock valuable insights to optimize your content strategy. Continue reading to stay ahead in the game.

Bonus: YouTube Ad Specs: The Complete Guide

Types of Facebook Video Ad Specs

There are many places on Facebook where you can place your video ads. It is important to make videos that fit each of these types specifically. Let’s explore!

Facebook Feed Video

This is the most common video type you’ll see while browsing on Facebook.

Design recommendations:

• Acceptable file types: MP4, MOV, or GIF
• Aspect ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at over 128 kbps
• Resolution: Minimum 1080 x 1080 pixels
• Optional but recommended: Video captions and sound
• Videos should not include edit lists or special boxes in file containers.

Text suggestions:

• Primary text limit: 125 characters
• Headline limit: 27 characters
• Description limit: 27 characters

Technical requirements:

• Video duration: 1 second to 241 minutes
• Maximum file size: 4 GB
• Minimum width: 120 pixels
• Minimum height: 120 pixels

360 videos

• For certain objectives, you have the option to utilize 360 videos.
• These ads allow viewers to interact by rotating their devices or swiping their fingers to explore the video from different angles.

Bonus: The Complete Guide To LinkedIn Ad Sizes & Specs

In-stream Video

These are non-skippable videos that act as an interlude to the main video.

Design recommendations:

• Supported file types: MP4, MOV, or GIF
• Aspect ratios: 16:9 or 1:1
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps or higher
• Minimum resolution: 1080 x 1080 pixels
• Optional, but recommended: Video captions and strongly recommended: Video sound
• Videos should not include edit lists or special boxes in file containers.

Text recommendations:

• Primary text limit: 125 characters
• Headline limit: 40 characters

Technical requirements:

• Video duration (desktop): 5 seconds to 15 seconds (duration limit may vary based on objective)
• Video duration (mobile): 5 seconds to 10 minutes (duration limit may vary based on objective)
• Maximum file size: 4 GB

Bonus: How To Schedule a Post on Facebook: Business, Personal, & More

Facebook Story Ads

Images, videos, or a combination of both forms may be used as ads in Facebook stories.

Design recommendations:

• Accepted file types: MP4, MOV, or GIF
• Aspect ratio: 9:16
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at over 128 kbps
• Minimum resolution: 1080 x 1080 pixels
• Optional but recommended: Video captions and video sound
• Avoid covering important elements with UI elements by leaving approximately 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the video free from text and logos.

Text recommendations:

• Primary text limit: 125 characters
• Headline limit: 40 characters

Technical requirements:

• Video duration: 1 second to 2 minutes
• Maximum file size: 4 GB
• Minimum width: 500 pixels
• Aspect ratio tolerance: 1%

Bonus: The Complete Twitter Ad Specifications

Business Explore

The biggest benefit of advertising on Facebook Business is that you can reach out to people who are looking to buy anything.

Design recommendations:

• Accepted file types: MP4, MOV, or GIF
• Aspect ratios: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps or higher
• Minimum resolution: 1080 x 1080 pixels
• Optional but recommended: Video captions and video sound
• Avoid including edit lists or special boxes in file containers.

Text recommendations:

• Primary text limit: 125 characters
• Headline limit: 27 characters
• Description limit: 27 characters

Technical requirements:

• Video duration: 1 second to 241 minutes
• Maximum file size: 4 GB
• Minimum width: 120 pixels
• Minimum height: 120 pixels

Bonus: The Complete Guide To Pinterest Ad Specifications

Native, Banner, and Interstitial Ads

This enables you to use Facebook’s audience-targeting features even when you’re not on the platform.

Design recommendations:

• Accepted file types: MP4, MOV, or GIF
• Aspect ratio: 9:16
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps or higher
• Minimum resolution: 1080 x 1080 pixels
• Video captions: Not supported
• Optional but recommended: Video sound
• Avoid including edit lists or special boxes in file containers.

Text recommendations:

• Primary text limit: 125 characters
• Headline limit: 40 characters
• Description limit: 30 characters

Technical requirements:

• Video duration: 1 second to 2 minutes
• Maximum file size: 4 GB

Bonus: 17 Must-Know Tips for Navigating the Facebook Ad Library Like a Pro

Facebook Reels

This exciting ‘new’ format has now been around for a while! This is the way people spend most of their time on social media, and you don’t want to miss out on reels.

Design recommendations:

• File types: MP4, MOV
• Recommended aspect ratio: 9:16
• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at over 128 kbps
• Minimum resolution: 500 x 888 pixels
• Optional, but recommended: Video captions and strongly recommended: Video sound
• Avoid including edit lists or special boxes in file containers.

Text recommendations:

• Primary text limit: 72 characters

Technical requirements:

• Video duration: No maximum limit
• Maximum file size: 4 GB
• Related: The Complete Twitter Ad Specifications

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Streamline Your Facebook Video Ads with Simplified’s Video Editor

Creating captivating and effective Facebook video ads can be a daunting task, especially when it comes to ensuring the right dimensions and formats. However, with Simplified’s Video Editor, you can say goodbye to the complexities and say hello to a hassle-free experience.

Simplified’s Video Editor offers a wide range of templates designed specifically for Facebook video ads, making it easy for businesses to create engaging content that fits perfectly within the platform’s requirements. Let’s explore how Simplified’s Video Editor simplifies the process of creating Facebook video ads, so you can focus on delivering impactful campaigns.

Template Variety and Customization

Simplified’s Video Editor boasts a vast collection of pre-designed templates that cater to various types of Facebook video ads. Whether you need an ad for brand awareness, product promotion, or customer testimonials, you’ll find a template that suits your needs. Each template is thoughtfully designed to adhere to the recommended dimensions and aspect ratios for Facebook video ads, saving you time and effort in resizing and formatting.

Furthermore, Simplified’s Video Editor provides intuitive customization options. You can easily add your brand logo, text overlays, and compelling visuals to make your ad stand out. The user-friendly interface allows you to modify colors, fonts, and transitions, ensuring that your video aligns seamlessly with your brand’s identity.

Hassle-Free Editing Experience

Gone are the days of struggling with complex editing software. Simplified’s Video Editor offers a user-friendly and intuitive editing experience, even for those with limited video editing skills. The straightforward interface allows you to drag and drop elements, trim video clips, and adjust timings effortlessly. With just a few clicks, you can create professional-looking Facebook video ads that capture attention and drive engagement.

Automatic Dimension Optimization

One of the biggest challenges in creating Facebook video ads is ensuring the correct dimensions to maximize visibility and avoid cropping. Simplified’s Video Editor takes care of this automatically. When you choose a template, it is already optimized for Facebook’s recommended dimensions, saving you the hassle of manually adjusting or resizing your videos. This ensures that your ads appear seamlessly on users’ screens, delivering a visually appealing and uninterrupted viewing experience.

Diverse Features to Enhance Your Video Ads

Elevate your Facebook video ads with Simplified comprehensive toolkit. With the Video Editor, Graphic Design Tool, and AI Writer, you can create captivating ads with stunning visuals, persuasive scripts, and enticing descriptions. Streamline your workflow using the Content Calendar to schedule posts and ads in advance. Simplified empowers you to optimize your Facebook advertising efforts and achieve exceptional results.

Bonus: 14 Do’s and Don’ts of Effective Social Media Branding

Examples of Facebook Video Ad Templates

Here are a few Facebook video ad templates you can use to create high engagement and boost your revenue, including:

Facebook Feed Video

Today’s Best Deal

Use Template

Start Thinking About Finance

Use Template

Next perfect home

Use Template

Wireless Headphones

Use Template

Fight Night

Use Template

Change The Nation

Use Template

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Facebook Reels

Scholarships

Use Template

Coding

Use Template

Art Community

Use Template

Branded Laptops

Use Template

Online Tuitions

Conclusion

Simplified’s Video Editor offers an efficient solution for creating Facebook video ads. With a wide range of templates, intuitive customization options, and automatic dimension optimization, you can confidently create captivating and effective ads that resonate with your target audience. Embrace the ease and convenience of Simplified’s Video Editor to unleash the full potential of your Facebook advertising campaigns.

Remember, creating compelling video ads doesn’t have to be complicated. Simplify your process with Simplified Video Editor and unlock the power of Facebook advertising success.