The Complete Guide To Pinterest Ad Specifications

The Complete Guide To Pinterest Ad Specifications

If you own a small business or are a beginner entrepreneur looking to use Pinterest to advertise your brand, it’s important to know how to fully utilize the platform. Specifically, how ads work in the app and what Pinterest ad specs are. In this article, we’ll tell you everything you need to know about Pinterest ad sizes and the different types of ads for all kinds of content. If you need a refresher, here’s how you can get started with Pinterest for Business.

The 6 Types of Pinterest Ad Specs

Pinterest Ad Specs
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Thankfully, all the Pinterest ad specs are readily available, and we’ve listed them here for you.

1. Static Pinterest Ad Specs

A static Pinterest ad is the most simple and sometimes the most effective way to advertise your brand. You can do a lot with one image, so remember to get creative when creating static ads.

  • File Type: PNG or JPEG
  • Max. File Size: 20 MB
  • Aspect Ratio: 2:3 or 1000 x 1500 pixels
  • Max. Character Count: You can enter up to 100 characters for the title, but only the first 40 will show in people’s feeds. Descriptions don’t really appear when viewing pins but are used to get your content to appear to the right audience.

2. Pinterest Carousel Ad Specs

Suppose you’re planning to advertise multiple products or maybe show the different features of one. In that case, a carousel is perfect for you. It’s a group of images (2-5 only!) that users can swipe through.

  • File Type: PNG or JPEG
  • Max. File Size: 32 MB per image
  • Quantity: 2 to 5 images per carousel
  • Aspect Ratio: 1:1 or 2:3
  • Max. Character Count: Similar to static Pinterest ad specs, the title is up to 100 characters, and the description is maximum of 500 characters.

3. Pinterest Collections Ad Specs

A collection ad only appears for mobile users and is one large image with three secondary photos below. When a user taps on your ad, you can show up to 24 supporting photos or videos on the ad details page. This is perfect for home decors or fashion and beauty brands.

  • For Static Images
  • File Type: PNG or JPEG
  • Max. File Size: 10 MB
  • Aspect Ratio: 1:1 or 2:3

For Videos

  • File Type: MP4, MPV, or M4V
  • Max. File Size: 2 GB
  • Video Length: 4 seconds to 15 minutes
  • Aspect Ratio: 1:1, 2:3, or 9:16
  • Max. Character Count: Same as static ad specs.

4. Pinterest Shopping Ad Specs

Shopping ads are single-image ads that enable users to purchase products they find on Pinterest. Usually, these are best used with e-commerce, but brick-and-mortar businesses can use these too (like coffee shops or local grocery stores)! Plus, its Pinterest ad specs are pretty simple.

  • File Type: PNG or JPEG
  • Max. File Size: 10 MB
  • Aspect Ratio: 1:1 or 2:3
  • Max. Character Count: Same as static ad specs.

5. Pinterest Video Ad Specs

Bonus: All About Pinterest Video Pins: 2023 Trends, Tips, and Tricks

There are two types of Pinterest ads for videos: standard width and max. width. Standard width video ads are videos with the same size as the static pin (1:1 or 2:3), while max. width video ads take up the whole feed on mobile. If you aim to raise awareness or campaign for something, video ads are the way to go.

  • File Type: MP4, MOV, or M4V
  • Max. File Size: 2 GB
  • Aspect Ratio: 1:1, 2:3, or 9:16 (standard width) and 1:1 or 16:9 (max. width)
  • Max. Character Count: Same as static ad specs.File Type: MP4, MOV, or M4V

6. Pinterest Idea Pins

Idea pins are a set of multiple videos, images, lists, and custom texts in a single pin. It’s one of the newer types of Pinterest ads and is more immersive. You can use Idea Pins to create step-by-step guides and recipes or show a collection of your products.

  • File Type: For images, BMP, JPEG, PNG, TIFF, WEBP; For videos, MP4, M4V, MOV (but are only available on iOS and Android)
  • Max. File Size: For web, 20 MB (images) and 100 MB (videos); For Android and iOS, 16 MB
  • Video length: Between 3 to 60 seconds
  • Aspect Ratio: 9:16 or 1080 x 1920 pixels
  • Max. Character Count: Same with static ad specs.

So, Are Pinterest Ads Worth It?

Considering all these Pinterest ad specs, it’s now up to you to choose which one’s the best for your business. If you think a static ad fits your aesthetic, go ahead! Or maybe level it up a bit with an idea pin? It’s your choice. Just remember to know your audience and pick the best time to post your content on Pinterest.

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Shubham Kulkarni
Design, Write, Edit videos, and Publish Content. Built For Teams.

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