When you think of your brand, what images come to mind? Of course, the logo is key. But have you thought about what other things make up the visual dimension of your brand identity? These tools are known as your brand kit.
The brand kit is a package that establishes a uniform image to maintain the consistency of your brand’s look. This consistency is key in any branding process. Therefore, it is used to establish a visual identity for your brand.
In this guide, we’ll go through the Simplified process of making your own brand kit!
What is a brand kit?
A brand kit is a toolbox for your business branding. It defines how your marketing materials look across all platforms, making it easier to create new content that reflects what you stand for as a business and shows off who you are as an individual.
The four main aspects of a brand kit are logos, Fonts, Colors, and Graphics. These four aspects form a cohesive look that immediately identifies your brand across all platforms!
Related: Your Step-By-Step Guide to Creating A Branding Strategy
Must haves for your brand kit!
When you create a brand kit, it’s important to remember that the content is designed to be used on multiple platforms. This means that your brand kit should include:
1. Brand Logo / Images
Your logo is one of the first things that people will see when they come across your business. It’s important to have a logo that is well-designed and represents your company in the right way. A good logo can help you build trust with your customers and create a strong identity for your business. There are a few things to keep in mind when designing your logo.
Firstly, you want to make sure that your logo is simple and easy to understand. Secondly, your logo should be recognizable and easy to remember. And lastly, your logo should be versatile and able to be used in a variety of different contexts. If you keep these things in mind, you’ll be on your way to designing a logo that will help your business succeed.
Providing alternative options for your brand logo can help your clients incorporate your image with theirs.
Simplified Tip: Create a database of your brand videos and images in your brand kit. They can make your brand identity come to life!
2. Fonts and Typography
Your brand is how your customers perceive you. And one of the ways you can control how your brand is perceived is through the use of fonts and typography.
Think about it – the font you use on your website, your business cards, and your marketing materials all play a role in how people perceive your brand. And if you’re not careful, you could end up sending the wrong message. For example, if you use a playful font for a law firm, people might not take you as seriously.
That’s why it’s so important to choose fonts and typography that are aligned with your brand. If you’re not sure where to start, our tips below will help you create a brand kit that reflects your company’s personality and drives results.
Your brand colors are important for many reasons. They can be used to help your customers instantly recognize your brand, and they can also be used to convey the personality of your brand. Brand colors can also help you create a consistent look for your marketing materials, from your website to your social media posts.
While there are no hard and fast rules for choosing brand colors, there are some things you should keep in mind. First, think about the psychological effects of colors. Certain colors can evoke certain emotions, so choose colors that align with the personality of your brand.
Second, consider the practical implications of your colors. Make sure they’re easy to read and view on all devices, and that they work well with your other brand elements. Choosing the right brand colors is an important part of building a strong and recognizable brand.
Related: How To Be More Inclusive While Designing Brand Identity
How To Set Up Your Brand Kit Using Simplified!
When you’re building a brand kit, it’s important to choose the right platform. With Simplified, making your brand kit is easy. It has a variety of tools that allow you to create your own brand kit in no time.
Simplified has several free image-editing tools, including templates for creating videos and one-click animations. In addition to these features, it also includes background remover, image converters, and a free AI art generator. With Simplified, you can create your own brand kit in no time.
Here are the steps you can take in building your brand kit with Simplified:
First: Log in to your profile on our website.
Second: Go to Settings
Third: Click ‘Brand kit‘ and then ‘Add Brand Kit +’
Moving on to step 4: Rename it to your liking. For example, “Simplified Brand Kit.”
Finally, Step 5: Start creating!
- Under ‘Logo / Images’, you can upload your brand logo, images, or videos.
- Within ‘Fonts’, you can upload your most used fonts and include custom brand typography.
- Under ‘Colors’, you can select your brand colors and color palettes.
Simplified Tip: When you upload a logo or image, the ‘Add Colors +’ button will automatically pick colors from the image! Isn’t that cool?!
Create a Brand Kit That Speaks Volumes For FREE Only With Simplified
Create your brand kit today with The Free Design Tool – Made For Everyone. Simplified is an all-in-one marketing platform for all your brand’s design, content creation, AI writing, and publishing needs.