By Vipin Kanwal
Learn how to get more views on TikTok and grow your audience. Check out tips to help your TikTok videos get noticed and reach more people!
TikTok has truly transformed the digital landscape, capturing the attention of over a billion users worldwide! As this platform outshines other social media giants, an increasing number of content creators and marketers are scrambling to unlock the secrets of gaining more views on TikTok.
And it’s no wonder why!
TikTok offers a unique opportunity to reach audiences, particularly Gen Z, that might remain elusive on other platforms. It’s a vibrant arena where engaging with the younger crowd isn’t just possible—it’s almost guaranteed.
However, racking up views from Gen Z and millennials entails more than just hopping on the latest trend or crossing your fingers for viral fame.
While there’s no magic formula for overnight success, there are strategic steps you can take to enhance your visibility and make a mark.
In this blog post, we’re diving deep into some of the most effective strategies to boost your TikTok presence. We’ll decode the platform’s jargon and provide you with actionable insights to help your content stand out and attract the eyeballs it deserves!
What Counts as a View on TikTok?
Whenever someone starts watching your TikTok video, it immediately counts as a view. This setup is slightly different from other platforms that may require viewers to watch for a specific duration before a view is registered. Here’s how TikTok’s view counting works:
Autoplay and Loops: If your video automatically plays as someone scrolls through their feed or if it loops back after playing, each instance counts as a new view.
Rewatches: Every single rewatch of your video also adds to the view count.
Self-Views Excluded: Watching your own videos doesn’t increase your view count, as self-views are not counted.
This means that accumulating views on TikTok can appear easier compared to other social media platforms where the criteria might be stricter.
However, the key to true success on TikTok isn’t just about increasing view numbers—it’s about creating content that captivates and retains viewers right to the end. That’s what really makes the TikTok algorithm take notice.
While some may choose shortcuts, like purchasing views to artificially inflate their stats, this isn’t just frowned upon—it’s ineffective in the long run. Authentic engagement is what truly powers your presence on the platform.
Should You Purchase TikTok Views?
Absolutely not! Buying TikTok views is a definite no-go. Ever paused to think about the source of these so-called “views”? Are they actual humans enjoying your creative videos?
Think again!
Most of these purchased views come from bots, not real people. This tactic could seriously harm your credibility, make it tougher to attract real followers, and in the worst cases, might even lead to your account being flagged or banned.
Without solid content, your view count will just fizzle out once you stop buying these views.
Instead, why not channel your energy into crafting authentic, high-quality videos that naturally draw viewers and inspire shares? You can leverage hashtags, team up with fellow creators, or even experiment with TikTok ads to boost your visibility in no time.
Hang tight; we’ve lined up some killer tips to help send your TikTok views through the roof!
How to Get More Views on TikTok in 2024: 11 Tips
1. Use Hashtags
Hashtags are your secret weapon for boosting visibility on TikTok.
The platform’s algorithm leans heavily on hashtags to sort and serve your videos to the right audience. This means that strategically using hashtags can propel your content into the feeds of users who are most likely to be interested in what you’re posting.
TikTok thrives on trends and viral challenges, and it’s through hashtags that these phenomena gain traction. Mastering the use of Tiktok hashtags involves picking those that are not only popular but also highly relevant to your niche. By checking out the latest trends in the “Discover” tab, you can tap into the current buzz, using these hot hashtags to draw a crowd to your content.
2. Utilize Trending Sound Effects
Trending sounds on TikTok aren’t just about the music—it’s about the moment. Tracks like “Supalonely” by Benee or “Say So” by Doja Cat didn’t just become hits; they became TikTok anthems. Here’s how you can add music to your TikTok videos by harness the power of trending sounds to amp up your TikTok game:
Step 1: Kick Things Off
Start by tapping the “+” icon to create a new video.
Step 2: Dive into the Sounds
At the top of your screen, you’ll find the “Sounds” option. Click here to enter a universe of musical snippets.
If you’re hunting for something specific, TikTok’s Discover Page is your go-to. Just pop the title of your desired song into the search bar and hit enter. Navigate through the results until you stumble upon the “Sounds” section.
Step 1: Choose Your Soundtrack
Once you’re in the sound library, find your tune. Tap on the sound, and hit ‘select’ to make it the backdrop of your upcoming video masterpiece.
Step 2: Lights, Camera, Action!
Hit record, and let the chosen track play as you film. Your video will automatically sync with the music, giving it that much-needed rhythmic flair.
TikTok’s algorithm does a stellar job at spotting which songs are hitting the right notes across the platform. It looks at how TikTok users interact with the music, including shares and plays, to decide what’s hot and what’s not. By jumping on a trending sound early, you’re more likely to catch the wave of its popularity, helping your content reach new heights (and new viewers!).
3. Do a Duet
No, you’re not signing up for a partner dance on TikTok. This feature lets you take up half the screen while another video—yours or someone else’s—plays alongside.
Whether you’re belting out a tune, critiquing a product, or engaging in comedic banter, the Duet feature is your go-to for leveraging content that already has a proven track record of success. This isn’t just about piggybacking on trends; it’s about adding your unique spin to something that resonated with the masses, which can significantly boost your visibility.
Consider the example of Vessi, the Canadian footwear brand known for its stylish waterproof sneakers. Vessi has harnessed the power of TikTok Duets to not just showcase their products but to do so in a way that feels fresh and engaging. Their Duet-based giveaways, in particular, have been a smash hit, merging product promotion with exciting user interaction.
This approach is straightforward yet remarkably effective—engaging in a Duet with your followers offers them a thrilling chance to win cool stuff while giving you a platform to flaunt your awesome merchandise.
It’s a classic case of mutual benefits: you get the spotlight and an expanded audience, while your followers get the thrill of participation and potential prizes.
4. Target the Right Audience
It’s crucial to remember that zeroing in on a specific group of TikTok viewers helps you craft a consistent style and tone that truly connects with your audience.
Once you’ve identified your target demographic, take the time to explore similar accounts or communities. Observe the type of content they’re sharing, the hashtags they’re using, and how they engage with their audience.
Use these insights as a springboard for your own TikTok creations. This approach not only helps tailor your content to appeal directly to your intended audience but also sharpens your competitive edge by staying informed and inspired.
5. Write Engaging Captions
With TikTok’s generous 4000-character limit for captions, you’ve got ample room to draw in your audience. These captions aren’t just placeholders; they’re your secret weapon for engaging your viewers and sparking conversations that boost your video’s performance in the algorithm.
Indeed, while TikTok is a kingdom where videos reign supreme, never underestimate the power of a killer caption. A smartly crafted caption, peppered with the right keywords, can significantly increase your video’s visibility.
So, what’s the trick to crafting captions that not only stand out but also connect deeply with your viewers and encourage them to engage? The simplest solution is at your fingertips with our cutting-edge TikTok caption generator.
Just input your video’s theme, sprinkle in some keywords, choose your desired tone, and voila! Watch as it crafts enticing captions that not only captivate your audience but also inspire them to interact and take action. Give it a whirl today and see the magic unfold in your engagement rates!
6. Cross-promote Your TikTok Videos
Whether you’re a casual TikToker or leveraging it for brand growth, chances are you’re not putting all your social media eggs in one basket.
Now, if TikTok is part of a broader social media plan, it’s smart to share your TikTok creations across your other networks. This approach can spark curiosity among your followers on platforms like Instagram or Facebook, potentially boosting your TikTok views as they hop over to check out your full videos.
7. Get Viewers to Watch Your Whole Video
A view counts no matter if someone watches just the first heartbeat of your video or sticks around till the credits roll. But if you’re aiming for the stars on TikTok, you’ll want them to hang on to every second.
Why? Because the TikTok algorithm loves it when viewers watch your video from start to finish, boosting the chances of your content landing on the For You Page. So, what’s the secret to keeping viewers glued to their screens?
First off, capture their attention right out of the gate. Start your video with a compelling teaser or a surprising element that promises more excitement if they stick around. Crafting your captions cleverly can also play a huge role. Use them to weave a story or build suspense that unfolds throughout the video.
Additionally, engagement doesn’t end with just watching. Encourage viewers to interact with your content. How? By incorporating calls to action in both your video and captions. Prompt them to engage through Duets, stitches, or by dropping a comment.
Why not ask a provocative question in your caption to spark curiosity? Then, once the comments start rolling in, don’t just sit back—jump into the conversation! Engage genuinely. Offer thoughtful replies rather than brief acknowledgments. This not only enriches the interaction but also keeps your audience returning to your comment section, eager for more.
8. Post at the Right Time
Once you’ve honed in on who your audience is—be it busy parents, trendy college students, influencers, or businesses—you can start pinpointing the best time to post on TikTok videos. Each group engages with TikTok differently, and what works for one might not work for another.
Luckily, TikTok offers in-depth analytics that help you track when your videos hit the sweet spot of engagement. It’s crucial to remember that TikTok’s reach is global. Your viewers might be tuning in from the other side of the world, making their prime browsing times vastly different from yours. By leveraging these insights, you can optimize your posting schedule to catch your audience when they’re most likely to be scrolling and engaging.
9. Prioritize Quality Videos
While it’s a fact that most TikTok videos are filmed on smartphones, that doesn’t mean you should compromise on quality. Proper framing, effective lighting, and clear sound are crucial to keeping viewers hooked. These elements not only enhance user interest but are also favored by TikTok’s algorithm for featuring on the For You Page. Remember while creating viral Tiktok videos. the quality of your video can make or break its potential to go viral.
10. Post Multiple Videos Per Day
Posting more videos on TikTok can significantly increase your exposure. Let’s say you make a video about making homemade pizza. Someone who’s scrolling through TikTok looking for cooking content stumbles upon your video. They like what they see, visit your profile, and watch your other culinary creations.
The beauty of TikTok is that you don’t have to worry about overwhelming your followers. Unlike platforms like Instagram or Facebook, where frequent posts might flood your audience’s feeds, TikTok’s unique algorithm ensures that your content is woven into the viewer’s experience just right, keeping engagement high without becoming overbearing.
If the idea of keeping up with a regular posting schedule on TikTok seems daunting, don’t sweat it! Utilizing a TikTok scheduler can help you maintain consistency effortlessly, letting you plan out your posts without the daily pressure.
11. Create Content for Comments
When you spot a question or suggestion in your TikTok comments, don’t just type out a reply—turn it into your next video! This approach not only addresses your audience’s curiosity but also draws more eyes back to your original content. Imagine a couple’s bracelet brand that crafts a video response to a viewer’s question about bracelet customization. By pinning this comment on their response video, they spark additional interest in the original content, boosting views across both videos.
Moreover, tagging the commenter in your response video makes them feel recognized and connected to your brand, enhancing their loyalty and the likelihood they’ll share your content. It’s a win-win!
Keep an eye on your comment section; it’s a goldmine for fresh content ideas. Each interaction is an opportunity to engage and expand your TikTok community, keeping your feed dynamic and directly responsive to viewer interests.
Show off your creativity with Simplified’s free TikTok video maker! Access millions of premium graphics, videos, GIFs, fonts, audio clips, and unique AI hashtags to tell your story and boost your “likes”.
Josh Cremer from Redfox Visual, Founder, CEO, and Creative Director says: “The key is to create short, engaging content that resonates with your target audience. For example, we increased one client’s following from 5,000 to over 50,000 followers in just 3 months by posting 3-5 TikToks per day with a consistent style.
Running TikTok ads can also help you gain new followers and views. We’ve found that spending $5-$10 per day can result in 1,000-3,000 new followers per week. The key is to target your ads to your specific audience and use engaging videos. With the right strategy, gaining 10,000-50,000 followers in your first month on TikTok is definitely achievable.”
Why am I not Getting TikTok Views?
To boost your views on TikTok, it’s crucial to pinpoint why your videos might not be taking off. Let’s break down some common hurdles:
1. Posting at Less Ideal Times: Timing is everything. If you post when your audience is least active, you risk your content getting lost in the noise. Optimize your posting schedule based on when your followers are most likely to be online.
2. You’re New to the Platform: Patience is key for newcomers. Building a following takes time and persistence. Stick with the trends and put your unique spin on popular content to gradually increase your visibility.
3. Low Engagement: If your content isn’t resonating, viewers won’t interact with it. This lack of engagement signals to TikTok’s algorithm that your video might not be worth promoting. Focus on creating engaging videos, relatable content that encourages viewer interaction.
4. Sensitive Content Issues: Be mindful of TikTok’s community guidelines. Posting content that could be considered sensitive or controversial might not only decrease views but could also lead to penalties like reduced reach.
5. Possible Shadowban: If you’ve noticed a sudden drop in your video reach, you might be experiencing a shadowban. This can happen if you’ve inadvertently broken TikTok’s terms of service. To avoid this, always ensure your content fully complies with TikTok’s policies.
Understanding these factors and adjusting your strategy accordingly can help you navigate the complexities of TikTok’s algorithm and improve your chances of getting more views.
How Much Does TikTok Pay For Each View?
In 2020, TikTok made a significant move to support its creative community by introducing the TikTok Creator Fund, a program designed to financially reward creators for their content. Under this program, creators could earn between $0.02 and $0.04 for every 1000 views they amassed.
However, this initial attempt to monetize creator content evolved in 2020 when TikTok decided to phase out the $1 billion Creator Fund in favor of the “Creators Rewards Program.” This new initiative promised to offer creators a better compensation structure. Unlike its predecessor, the Creators Rewards Program emphasizes rewarding users not just for the volume of views but for producing high-quality, original content that spans over a minute in length.
This program specifically values four key performance metrics: originality, play duration, search value, and audience engagement. This shift signifies TikTok’s commitment to encouraging more substantial, engaging content that resonates deeply with audiences, aiming to foster a richer, more connected TikTok community.
Kickstart Your TikTok Growth Journey
Now, with the above tips and tricks, it’s easy to enhance your videos without solely relying on “tricking” the algorithm. TikTok stands out as a top platform for creators, focusing on enjoyment and rewarding users for their creativity. The key to better-performing content lies in building a strong connection with your audience. The more you engage and resonate with viewers, the more successful your content will be
Frequently Asked Questions
Why am I getting fewer views on TikTok?
If your TikTok videos have things like fake blood, weapons, or anything scary, you might get fewer views. Even though this kind of content doesn’t break TikTok’s rules, it can make some people uncomfortable, so they might avoid it.
How many views in an hour on TikTok is good?
For a video to go viral, it should get at least 500 full views in half an hour. On TikTok, a view is counted when someone watches your video without skipping it. If someone watches the video again, each replay counts as a new view.
How do I give myself more views on TikTok?
To get more views on TikTok, try using hashtags and tags to help people find your videos. You can also share your TikTok videos on other social media platforms like Facebook or Instagram. This might get people who don’t use TikTok to check out your content and maybe even sign up.
How to Get 1,000 Views on TikTok?
Getting your first 1,000 views on TikTok is a good goal! Here are some tips to help you reach it:
- Make content that your ideal viewers would enjoy. Find out what they like to watch.
- Grab attention in the first few seconds with a question, surprising fact, or something interesting.
- Use relevant hashtags so people can find your videos on the “For You Page.”
- Use popular sounds and join in on challenges to get noticed by more people.
- Work with other creators by doing duets and stitches of their videos to reach their audiences too.
