10-12 Ways To Repurpose Video Content in 2024

10-12 Creative Ways to Repurpose Video Content Across Multiple Platforms

Creating content is a blast, but let’s be real—it comes with its own set of challenges. Some days, inspiration seems to hide, and finding fresh ideas and resources can feel like searching for buried treasure. In today’s fast-moving world, where everyone’s on the lookout for the next big thing, keeping up can feel like a marathon.

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Whether you’re cooking up a sizzling social media campaign, crafting a killer brand video, or polishing your pitch decks, the hunger for new content is never-ending. But fear not! There’s a simple, super-effective solution: repurposing your existing video content.

In this blog, we’ll walk you through 12 ways you can repurpose video content that you can use for multiple platforms. Whether you’re a seasoned content creator or just dipping your toes into the world of content creation , learning how to repurpose your content is an invaluable skill. By adapting your videos to different platforms and formats, you can extend their lifespan, increase your audience reach, and ultimately drive more engagement.

Bonus: Top AI Content Creation Tools For Marketers

12 Creative Ways To Repurpose Video Content

1. Create Teasers/Cut Downs Of Your Videos

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Don’t just settle for sharing your full-length video; instead, a great way to repurpose video content is to chop it up into shorter, attention-grabbing snippets that leave viewers wanting more. Teasers and cut-downs are perfect for enticing viewers on social media platforms like Instagram, Facebook, and Twitter. Consider selecting the most captivating moments or intriguing soundbites from your video to create these teasers, ensuring they pique curiosity and drive traffic back to your full video.

Bonus: 5 Inspiring Brand Videos Ideas To Fuel Your Next Campaign

2. Turn Your Video Content Into Infographics

Transforming key points from your video into visually appealing infographics is an excellent way to repurpose vide content for platforms like Pinterest, LinkedIn, and your own blog. Infographics allow you to distill complex information into bite-sized, shareable graphics, making them highly engaging and easy to digest for your audience.

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Consider using Simplified’s graphic designing tool to create eye-catching infographics that complement your video content and reinforce your message.

Bonus: Video features to make your social media pop

3. Turn It Into A Podcast

Did you know that you can repurpose the audio from your video and turn it into a podcast episode? This allows you to reach audiences who prefer consuming content on the go through platforms like Spotify, Apple Podcasts, and Google Podcasts.

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Simply extract the audio track from your video, edit it as needed, and voila! you have a podcast episode ready to share with your listeners. Be sure to optimize your podcast description and title to attract new subscribers and maximize discoverability.

4. Turn Customer Testimonials Into a Video

Source: Testimonial Hero

Here’s how to repurpose video content for social media with readily available content. Your satisfied customers are your best advocates, so why not leverage their testimonials to create compelling video content? Gather testimonials from happy customers and weave them into a captivating video showcasing their experiences with your product or service. These videos are incredibly powerful for building trust and credibility with potential customers and can be shared across your website, social media channels, and email newsletters.

Instead of simply sharing your full video on social media, take the time to break it down into shorter clips optimized for each platform. It’s the easiest way on how to repurpose video content for social media.

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Customizing your posts with captions, hashtags, and interactive elements can significantly boost engagement and drive traffic back to your full video. Consider experimenting with different formats, such as carousel posts on Instagram or native video uploads on LinkedIn, to see what resonates best with your audience on each platform.

Bonus: 6 Simple Steps To Quickly Crop and Resize Your Videos For TikTok

6. Add Your Video Content To Your About Page

Spruce up your website’s About page by embedding relevant video content that introduces your team, shares your company’s story, or highlights your mission and values. Video is a powerful tool for humanizing your brand and connecting with your audience on a deeper level.

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By incorporating video into your About page, you can create a more immersive and engaging experience for visitors, helping them form a stronger emotional connection with your brand.

Another great way to repurpose video content is to not overlook the power of email marketing when it comes to sharing your video content. Including links to your videos in your email campaigns and newsletters can significantly increase click-through rates and engagement. Whether it’s a product demo, a behind-the-scenes look, or a how-to tutorial, video content can capture attention and drive action. Be sure to personalize your email content and segment your audience to ensure that your video content resonates with each recipient.

Bonus: 6 Video Script Templates That Will Help You Write Better Videos

8. Events

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Showcase your videos at industry events, conferences, or trade shows to grab the attention of attendees and leave a lasting impression. Whether it’s looping on a screen at your booth or as part of a presentation, videos can help you stand out from the crowd and spark conversations with potential customers. Consider creating custom video content specifically for events to highlight your latest products or initiatives and drive engagement with attendees.

9. Instruction Manuals to Instructional Videos

Traditional text-based instruction manuals can be dry and difficult to follow. Instead, consider creating step-by-step instructional videos that guide users through the process visually. Not only does this enhance the user experience and make it easier for customers to understand your product or service, but it also reduces support inquiries and increases customer satisfaction. Be sure to keep your instructional videos concise and easy to follow, focusing on clear visuals and straightforward explanations.

10. Turn It Into A Blog Post

Transcribe your video content and repurpose it into a detailed blog post that complements your video. This allows you to cater to different types of learners and provides valuable written content for your website.

This is a great way on how to repurpose video content. When doing so, be sure to optimize it for SEO by incorporating relevant keywords, headers, and meta tags. You can also embed your video within the blog post to provide additional context and encourage readers to engage with your content.

Bonus

Bonus: Write a full blog article in less than 5 minutes with Simplified AI writer

11. Landing Pages

Embed videos on your landing pages to captivate visitors and effectively communicate your value proposition. Whether it’s a product demo, a testimonial, or an explainer video, visual content can help you grab attention and keep visitors engaged with your message.

When designing your landing pages, be sure to place your videos strategically and optimize them for fast loading times to ensure a seamless user experience. You can also experiment with different types of videos, such as animated explainers or live-action demonstrations, to see what resonates best with your audience.

12. Blooper Reels/YouTube Shorts

Share the lighter side of your video creation process by compiling blooper reels or creating short, fun snippets for platforms like YouTube Shorts. Humanizing your brand and showing your audience that you don’t take yourself too seriously can help you connect with them on a more personal level.

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Consider including behind-the-scenes footage, outtakes, or funny moments from your video shoots to give viewers a glimpse into the personality behind your brand. Blooper reels and YouTube Shorts are perfect for sharing on social media platforms to entertain your audience and keep them coming back for more.

Bonus: How to Create an Engaging Instagram Story/Reels Slideshows in Just Minutes

Simplified: All-In-One Tool For Content Creation

Imagine having everything you need for content creation at your fingertips, seamlessly integrated into one user-friendly platform. With Simplified, that dream becomes a reality.

Whether you’re diving into video production, graphic design, copywriting, or social media management, Simplified offers a versatile toolkit to support your every need. And the best part? Simplified is completely free to use.

Bonus: Why You Should Be Using AI Content Creation Tools

What Simplified has to offer:

Source: Simplified

AI Video – Simplified AI Clip

With Simplified’s intuitive video editing tools, you can trim, cut, and polish your footage with ease. Add transitions, overlays, and effects to enhance your videos and captivate your audience’s attention.

Source: Simplified

AI Designer – Simplified AI Designer

Elevate your visual content with Simplified’s graphic design features. Create stunning graphics, logos, and visual assets using customizable templates and a library of high-quality images and illustrations.

AI Writer – Simplified AI Writer

Struggling to find the right words? Simplified’s AI-powered copywriting tools are here to help. Generate engaging headlines, compelling ad copy, and captivating social media captions in seconds.

Streamline your social media workflow with Simplified’s social media management tools. Schedule posts, track engagement metrics, and analyze performance—all from one centralized dashboard.

In Conclusion

By leveraging these creative strategies, you can breathe new life into your video content and maximize its impact across multiple platforms. So, go ahead—repurpose, reimagine, and watch your content soar to new heights!