20 Instagram DM Templates To Grow Your Business

20 Instagram Message Templates for All Types of Businesses

Instagram has become one of the most popular social media platforms, with over one billion active users worldwide. And with the rise of influencers and online businesses, the importance of making a good impression on Instagram has never been greater. One of the best ways to do that is through Instagram Direct Messages. Whether you’re reaching out to potential collaborators, clients, or customers, having a well-crafted DM can make all the difference.

That’s why we’ve compiled 20+ Instagram DM templates for businesses that cover a variety of situations. From customer inquiries to collaborations, these templates will help you save time and communicate effectively. So grab your phone, open up Instagram, and get ready to level up your DM game!

Collaboration DMs

Partnerships or collaborations can range from influencers, small business owners, or anyone you think fits just right for your branding. If you’re doing influencer outreach via DMs, you can approach them using these messages:

Hey [influencer name], my team and I loved your post about [description of related post]. At [brand name here], we [a sentence describing your product/service and unique selling proposition]. We’d love to send some of our [product(s)] your way so you can give them a try and share them with your followers! Let me know if you’re interested.

Hi [influencer name], you’re building a fantastic community – I’m so impressed with how you approach your Instagram account. I also have a product I think you’d be interested in trying. We’d love to get your thoughts and for you to share your opinion with your followers. If you’re interested, we can send one to you to get your feedback.

Hi [influencer name], we’ve been watching your channel for a while, and we’re super impressed with [influencer content], which was [your genuine reaction after watching it]. We’ve got a product that’s gaining recognition for being a great alternative, and we wanted to ask if you’d like to feature it as part of a paid sponsorship deal. Let me know if you’d like to explore this opportunity.

Hey [influencer name], everyone at [brand] adored your post about [description of post]. We love seeing social media creators engaging & producing this type of content! We’d love to meet up, get to know each other, and further discuss your content. You can learn more about us here [link]. Let me know if you’d be interested and we can settle on a date to make a call.

Customer Concerns

When a customer gives a bad review, don’t just leave them hanging and anger them even more. Use these Instagram DM examples instead:

Hi [customer name], I saw that you’re having issues with our product. I’d love to help you out with that if you have a moment to give me a few more details.

Thank you for your feedback. We apologize for your dissatisfaction with [product name]. We would like to offer you a refund as a gesture of goodwill. Please let us know if this is acceptable to you, and we’ll make the necessary arrangements.

Thank you for the positive review, [customer name]. We’re glad to hear that you had a great experience with our services. Your satisfaction is important to us. We hope to see you again soon!

Hi [customer name]. We’re deeply sorry that you had this bad experience with us. Our customers’ satisfaction is our top priority. Please share the details of what happened, and we will do anything we can to make this up for you as soon as possible.

Extra tip: check out Simplified’s Review Responder tool and generate answers quicker.

Answer FAQs about Orders, Shipping, and Returns

We’re certain that every Instagram shop receives constant messages about their products and orders. Here’s a range of Instagram direct message templates you could use:

Hi! We’re not available right now, but we’ll get back to you ASAP. Meanwhile, you can check our FAQ page and help center to find answers to the most frequently asked questions. [FAQ page link]

We apologize for the inconvenience, but [product name] is currently out of stock. Please let us know if you would prefer to wait for a restock or receive a full refund. We apologize for any inconvenience this may have caused.

Hello there! Thank you for your message. We offer standard shipping, which takes approximately 3-5 business days, as well as expedited shipping, which takes 1-2 business days. Which option would you prefer?

Thank you for your message. Your order is currently in the process of being fulfilled and is expected to ship within the next 2 days. We’ll keep you updated on the status of your order and let you know as soon as it has been shipped.

We offer a 30-day return policy for most items. If you’re not satisfied with your purchase, you can return it for a full refund within 30 days of receiving the item. Some exclusions apply, so please check our refund policy on our website for more details.

For UGC Posts

User-generated content, or UGC, is original content created and posted by customers. And as a business owner, you can recognize these efforts by reposting them! You can start a conversation with them by using these Instagram DM examples:

Hi there! Thanks for the tag, and we love your awesome post. To say thank you, we’d like to offer you $10 off your next order with the code [code]. Would you mind if we reposted your content? Can’t wait to hear from you. Thanks, [brand].

Hey, we noticed that you posted about us! And we want to give you a token of appreciation in return. Would you mind if we reposted your content? We would, of course, tag you in our post. Let us know. Thanks!

Hi [customer name]. Thank you for posting about our brand! We appreciate your support and would like to give back. But first, is it okay if we used your content in an upcoming repost? We would give credit, of course! Looking forward to hearing from you. Thanks [Brand name] team.

Giving Discounts and Promotions

Another way to give back to your clients is by doing giveaways or exclusive promotions. Here are some Instagram message templates you can use:

Hey [customer name], we love your [topic] content and think you’d enjoy our [brand name and products]. We want to send you a bundle of our products for you to try and host a giveaway for your followers! Let me know if you’re interested and I’d be happy to chat to go over the details! Thanks!

Be the first to know about discounts and offers at [business name]! Join our VIP list here: [link]

The holidays are coming! And you still have not bought gifts for family and friends? It’s high time! Only today and tomorrow, all the products of our store are available at a discount of XX%! Hurry up, the goods may run out! [link].

It’s the weekend and that means our most popular products are available just at the cost of $100. Hurry, products are about to go out of stock! Check it out here: [link].

The One Tool for Your Instagram Message Templates: Simplified!

Using these templates is a breeze. But, don’t forget to customize your messages too! Make sure that the conversations you’re having fit your brand’s tone and personality. Personalizing your messages and keeping them professional at the same time is the goal.

If you need extra help in crafting the perfect Instagram direct message for collaborations or any other means, check out Simplified. It’s an all-in-one social media management tool equipped with everything you need for all types of marketing or ad copies. Simplified has an AI writer that can generate over 90+ types of copy in over 30+ languages.

siimplified social inbox tool — Simplified’s Social Inbox Tool

You can also manage all of the messages and engagements in just one inbox with Simplified’s Social Inbox! Managing messages and interactions from just one page, without needing to switch tabs, is what the Social Inbox is for. With this, it’s extra simple and efficient to answer customer queries or potential collaborations with other brands.

Simplified is complete with everything social media-related, so what are you waiting for? Sign up today.