Understanding Instagram Post Dimensions: Types & Usage

Understanding Instagram Post Dimensions: Types & Usage

Instagram is a popular platform that runs on visuals. That means knowing and using the right Instagram post dimensions can make a huge difference in engagements. If you own a small thrift business or are planning on launching a new business venture on Instagram, this blog will help! Simplified helps you achieve a consistent brand look using striking templates and visuals for all social media channels.

Simplified Dashboard

But first, let’s explore the types of Instagram post dimensions that’ll help you utilize the platform to stand out.

Getting Started on Simplified

Simplified is the all-in-one digital design platform that helps you create content, scale your brand, and collaborate with your team. Moreover, it’s everything you need to tell your story in one place.

On Simplified, you can explore user-friendly tools and work on templates easily. That’s also even if you don’t have prior experience in design! For new users, sign up with your email, or, create an account by using ‘Continue with Google’.

On the dashboard, you’ll find all the resources you need to simplify the design process. To get started, select any one of the 3 options to work on your dashboard.

Simplified Dashboard

You can:

  • Use a template design– Easy, ready-to-use and all-inclusive templates that save time!
  • Start from scratch – Start designing your own unique vision on a blank canvas.
  • AI Tools – Personalized AI-generated content for your brand!

In this guide, we’ll look into understanding the basics of Instagram post dimensions, types and usage. Understanding the power of the tools at your disposal changes the game!

Working With the Right Instagram Post Dimensions for Your Brand

Today, Instagram is the Queen of engagement.

Instagram’s statistics are exploding. It’s a rapidly expanding social network that facilitates social engagement through visuals. Moreover, the introduction of Instagram Stories was a major turning point for the platform. As a brand, you need to get in the game to upscale your business fundamentally.

To design for a specific Instagram size on Simplified, all you need to do is:

Step 1: First, click ‘New Project’ on the side panel of your dashboard.

Instagram templates 1

This will open up different social media dimensions. Scroll through and explore to find the specific Instagram size you’re looking for. Additionally, you’ll see Simplified provides the following Instagram post dimensions:

  • Story
  • Post
  • Ad
  • Portrait Post

Step 2: Next, click on your desired dimension and start creating!

To work with templates, click on ‘Templates’ from the toolbar on the left and choose from a wide variety of niches.

Instagram templates gif

Here, you’ll find the Instagram post dimensions and sizes available for creating designs from scratch. Or, you can also browse our preconfigured interfaces- aka templates!

Type: Instagram Story

Size: 1080px by 1920px

The Instagram Story dimensions are high-definition and the best quality visuals you can upload.

Instagram templates dimensions

Type: Instagram Post/Ad

Size: 1080px by 1080px

Instagram posts/ads, measure your ad performance, provide insights, help gain attention and build your audience.

IG ad dimensions

Bonus: Understanding Facebook Post Dimensions: Types & Usage

Type: Instagram Portrait Post

Size: 1080px x 1350px

Portraits are the best Instagram post sizing for 2021! Stick with the 1080 pixel width, and go up to 1350 pixels tall. However, if your photo is larger, no worries – Instagram will reduce it when you post.

ig portrait post dimensions

Simplified FAQ On Instagram Sizing

Creating an Instagram presence for your company or personal brand is thrilling. But it’s also a challenging experience. Trying to keep up with all the updates and understanding the Instagram aspect ratio on this popular platform may indeed be difficult.

Insta Feed GIF - Find & Share on GIPHY

That’s why we’ve compiled a list of the most commonly asked questions about Instagram post dimensions. Additionally, we have crisp, straightforward answers.

1. What are the standard Instagram post dimensions?

  • 1080px by 1080px

2. What is the dimension for an Instagram profile picture?

  • 110 x 110 pixels

3. What is the dimension for an Instagram story?

  • 1080px by 1920px

4. What are the dimensions for Instagram video?

Just like photo posts, you have the option of using square, horizontal or landscape videos in your feed. However, the ideal Instagram sizing for each are:

  • Square and Carousel – 1080px x 1080px
  • Portrait – 1080px x 1350px
  • Landscape – 1080px x 608px

5. What is the Instagram aspect ratio for videos?

  • 1:1 aspect ratio for square and carousel videos
  • 4:5 aspect ratio for portrait videos
  • 16:9 aspect ratio for landscape videos

6. What are the Instagram landscape post dimensions?

The aspect ratio for landscape photos is 1.91:1.

7. What’s the Instagram portrait post dimensions?

The aspect ratio for portrait photos is 4:5.

Social Media Hearts GIF by Flamingo Services - Find & Share on GIPHY

There you have it- Instagram sizing, Simplified!

Are you ready to rejuvenate your brand identity and take design to the next level?

Stand Out on Instagram: Create a Post!

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Shubham Kulkarni
Design, Write, Edit videos, and Publish Content. Built For Teams.

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