How To Sell on TikTok in 2024

TikTok is a platform popularly known for sharing entertaining or educational videos. Interestingly, with more than 1 billion monthly active users, TikTok Is growing to become one of the best platforms every profit-minded business owner needs to leverage in other to sell more of their products and services. Why? Because TikTok has the ability to help you reach millions of potential customers & generate lots of sales for your business.

However, you need to know that, like every other social media marketing platform, there are specific guidelines you need to learn to understand how to sell on TikTok. So, if you are ready to use TikTok to scale your business, let’s get right into the proven guide of how to sell on TikTok.

Why Sell on TikTok?

Firstly, promoting your brand or business on TikTok will help you enhance your social media marketing efforts. More so, you’ll get the potential to increase your visibility to millions of users globally. Additionally, TikTok’s unique algorithm can help even accounts with a small number of followers gain widespread popularity. Also, TikTok’s integration with eCommerce platforms such as Shopify makes it simple for businesses to sell their products online.

Do You Need A TikTok Account To Make Sales?

Absolutely! You should definitely consider creating a TikTok account if you want to increase your social media presence. Don’t let the fact that it’s primarily used by younger users stop you from using the platform – it could actually be a missed opportunity for your business growth.

Also, you need to consider that TikTok has a large active user base, and this provides a great opportunity to build your brand awareness and interact with unlimited potential customers. Meanwhile, don’t think you have to own a certain type of business like a clothing or electronic company to succeed on TikTok – you simply can create viral content by adding your own twist to trending sounds.

Bonus: TikTok Marketing: 10 Tips to Boost Brand Engagement [+FREE Tool]

How To Set up a TikTok Account That Makes Sales Actively

Before you start selling on TikTok, you’ll need to set up an account. Here’s how to get your account activated and get started with TikTok marketing.

1. Create An Account

To get started on TikTok, you’ll need to download the app and create an account. If you already have a personal TikTok account, you may want to consider creating a unique account specifically for your business. Luckily, TikTok lets you switch between accounts, so it’s easy to manage both.

When you’re setting up your account, you’ll need to choose a username. It’s a good idea to be consistent with your usernames across social media platforms so that people can easily recognize your brand. Once your account is live, you can add a profile picture and connect your other social media accounts to it. This will help people find you on TikTok and across the web.

2. Upgrade to a Pro Account

If you’re diving into the economy of TikTok, you’ll want to know that you’ve got a few options when it comes to your account type. The default is “Personal account,” which is great for casual users who just want to watch videos.

But if you’re looking to post regularly and build a following, you might want to consider switching to a “Creator account”. These accounts come with detailed analytics and once you hit 10,000 followers, you will have the ability to monetize your views through the Creator Fund.

Meanwhile, if your main goal is to use TikTok for your business, you can opt for a “Business account”. While you won’t be able to join the Creator Fund with this type of account, you’ll still get access to business analytics, the ability to add business contact information to your bio, and advertising solutions.

3. Describe Your Brand in Your Bio

First impressions are everything, and your TikTok bio is your chance to make a splash! Use it to introduce your brand and let people know what you’re all about. If you’re savvy with keywords, you can use your bio to boost your SEO and ace your TikTok marketing strategy. In short, make sure to accurately represent your brand and make it clear what you do. Be sure to convey your brand’s values, personality, and mission in your description.

4. Creatively use emojis to Sell

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Have you thought about using emojis in your marketing campaigns? They’re a fun way to add some personality and visual interest. Plus, since you’re targeting people aged 16-35, using emojis can help you connect with your audience and grab their attention. Just make sure to use them in a way that’s authentic and fits your brand. So don’t be afraid to have some fun with emojis in your marketing efforts!

5. Add call-to-action (CTA) in your TikTok bio!

Don’t forget to include a call-to-action (CTA) in your TikTok bio. CTA guides users to take the next steps you want them to, whether that’s visiting your website or following you on another social media platform. Adding a CTA can also help increase engagement and encourage conversations with your audience. Some ideas for CTAs might be directing people to your other social media profiles or websites where you sell TikTok-related products.

Bonus: The TikTok Algorithm Explained: How It Works for Better Views

How To Sell Products on TikTok

Here are a few tips for selling products on TikTok:

1. Create engaging content

To create some engaging TikTok content for your business, it is important to have fun with it! You don’t have to be all about the sales pitch – try injecting some playfulness into your videos. Also, keep it brief. Long videos can be tough to keep viewers’ attention on TikTok. Aim for shorter, snappy clips that get your message across in a few seconds.

Make a strong first impression. The first few seconds of your videos are crucial – if you can’t grab viewers’ attention right away, they’ll scroll on to the next thing. Similarly, Check out the competition. See how other businesses are using TikTok by searching relevant hashtags like #entrepreneur and #smallbusiness. Nonetheless, if you need some help getting started with creating engaging content, consider using Simplified to create killer video content for your business.

With Simplified, you will have access to AI copywriting that can help you generate attention-grabbing headlines for your videos. Likewise, you can use Simplified’s one-click editing tools to add illustrations, stickers, and animations to your TikTok. you can also remove backgrounds, add music, and unleash your creativity with an unlimited resource library and video effects.

Interestingly, Simplified has a free forever plan, which will stay free.

2. Describe Your Products Accurately

A good product description can convince people to click on your CTA and hit the “BUY” button immediately. To do this, you need to have a balanced description – a combination of text and bullet points that give all the necessary information a buyer would need.

To boost your sales on TikTok, a key strategy is to increase your viewer base. One effective way to do this is by utilizing sponsored branded hashtags. TikTok offers the Hashtag Challenge Plus feature, where users can discover and shop for products related to a particular sponsored hashtag.

The app also offers several ad formats, including product cards with video and text ads, which can be linked to a specific hashtag. After you create your challenge, you will come up with a paid-for hashtag with a specific landing page to lead your users to your product. The challenge will show up on the Discovery page to bring you more sales.

Moreover, TikTok allows in-app shopping, which means that people can buy directly from the app. Creating good hashtags for selling products on TikTok has never been easy, so we got your back with Simplified’s hashtag generator. Simplified will help you create popular hashtags that help you reach bigger, broader audiences. Go viral and break the internet with captions and hashtags that find you the right audience in less time.

4. Actively Engage Your Audience

When you start getting comments on your content, best practices say you need to engage with them actively. In addition, you have to be consistent in posting your content. So, try to post at least once every day. If you do so twice a week, don’t expect the results that you want.

5. Use Shoppable Videos

Now, people using Shopify can connect their TikTok Business accounts to their online shops and sell directly via in-feed shippable videos and ads. This is the perfect way to grow your TikTok following and your Shopify store at the same time.

Bonus: How To Boost Your Brand’s Content Using Trending TikTok Hashtags

Tips & Tricks

Now that we covered the basics of selling on TikTok let’s dive into some pro tips!

1. Promote Your Brand On TikTok

There are different ways in which you can promote your brand on TikTok. We chose the two most influential ones that you can use to grow your TikTok marketing:

Use Paid Advertising – You can use TikTok’s paid advertising to create compelling ads. Once you know the specs you need to use and the parameters, you can start producing interactive, playful, and creative ads that will draw attention to your account. Make sure to use audio when you create ads because TikTok is a video platform. Things such as background music and voiceovers can improve your ads further.

sell-on-tiktok-example-dominos — **source**

Embed Your TikTok Feed on Your Website – Some platforms will let you embed your TikTok feed on your sales website. This will let your customers see your products before they click the “BUY” button. In this way, you will be able to show user-generated content on your TikTok feed and benefit from sincere word-of-mouth advertising.

2. Monitor Your TikTok Shopify Sales

Shopify’s dashboard lets you manage all of your sales, including tracking, targeting, ad creation, and optimizations.

3. Partner With TikTok Influencers

Last but not least, you can promote your brand on TikTok by partnering with creators with a big following. An influencer in your sphere can make your products visible to a wider audience. In addition, influencers know how to make branded content look and feel real and organic.

You can also look for keywords that apply specifically to your field to check if there are creators who may be interested in working with you. For example, if you are in a clothing niche, search for “fashion” and check out whose content would fit your style. You have probably seen viral videos circulating on the platform and people in your circles talking about them. All these people have started from somewhere, and they have probably been where you are right now!

Ultimately, one of the exciting ways you can sell on TikTok and grow your business is by using content scheduling tools. Wondering how you can schedule your Tiktok post? well, that’s exactly why Simplified should be your go to social media post scheduling tool. With Simplified, you can easily and seamlessly promote your business with the best social media designer and scheduler on the web. With the tool, you can auto-publish your content by scheduling a post so it goes live at a future date and time you set. Also, you can customize content for posts and stories, upload images, write descriptions, and auto-post to TikTok in minutes. The best part is you can directly publish to your socials from your desktop or phone. The tool will also give you free access to manage multiple accounts and clients at once.

If you’re an agency, freelancer, or team looking to sell or grow your business on TikTok, this is the best tool for you. when you use a simplified TikTok scheduler, you’ll get unlimited design projects, 1000+ fonts, millions of photos and icons, thousands of templates, instant publishing, and 1GB of storage.Want to get started right away? Grow Your Business with the TikTok Scheduler for Posts and Stories.