Top 12 Social Listening Tools to Improve Your Brand’s Online Presence

In today’s hyper-connected world, social media has become integral to our lives. It has transformed the way we communicate, interact, and consume information. With millions of users on the top social media sites, it has become a must for businesses to showcase their products, connect with their customers, and promote their brands.

However, with great power comes great responsibility. Brands need to be vigilant about their social branding and what people are saying about them. This is where social listening tools come into play. Social listening tool help brands monitor their online presence, track their competitors, and gather valuable insights to improve their marketing strategies. In this blog, we will discuss the top 12 social listening tools to help improve your brand’s online presence and take your marketing game to the next level.

Top 12 Social Listening Tools in 2023!

1. Simplified

If you are looking for a social listening tool that is easy to use while giving you tons of features, Simplified is your best shot. It provides real-time monitoring and analysis of social media conversations across multiple platforms.

Simplified’s best features are the easy-to-use interface, customizable reporting, and affordable pricing. No matter what your experience level, you will find our tool super user-friendly to simplify your social media workflow. Plus, you also get excellent customer support and collaboration features.

Simplified offers a ton of features in the Free Forever plan. You can manage up to three social accounts and schedule posts as well. To get more features, you can upgrade to the $24/month plan for five members.

Check out this video to learn more about Simplified’s social media management tool.

How to use inbox for social media management

2. Brandwatch

Brandwatch is an AI-powered social media listening tool that helps businesses understand consumer conversations and trends across the internet. Its best feature is its deep learning algorithms, which enable it to analyze vast amounts of data quickly and accurately. Its downsides are that it can be expensive for small businesses, and its reporting interface can be overwhelming for beginners. The price starts at $800/month, which can be quite expensive for users.

3. Hootsuite Insights

Hootsuite Insights is a social media listening and analytics tool that provides real-time insights into social conversations. It allows businesses to monitor their brand reputation and track key metrics. Its best feature is its user-friendly dashboard, which allows users to track multiple social media accounts in one place. Its downsides are that it may not provide the depth of data analysis that some businesses require and it can be expensive for larger organizations. Price starts at $599/month.

4. Sprout Social

Sprout Social is a social media management tool that includes social listening features to help businesses monitor and analyze their social media presence. Its best feature is its intuitive interface, which allows users to quickly and easily set up social listening streams and monitor their brand mentions. Its downsides are that it can be expensive for small businesses, and its analytics features may not provide the level of detail that some businesses need. The price starts at $99/month.

5. Mention

Mention is a social media listening tool that helps businesses track their brand mentions across the web, including on social media, blogs, and news sites. Its best feature is its ability to provide real-time alerts on brand mentions, allowing businesses to quickly respond to customer inquiries or complaints. Its downsides are that it may not offer as much in-depth analysis as some other social listening tools, and it can be expensive for larger organizations. The price starts at $25/month.

6. NetBase Quid

NetBase Quid is a social media analytics platform that provides businesses with insights into customer sentiment and behavior across social media and other online channels. Its best feature is its natural language processing technology, which allows it to accurately identify and analyze consumer conversations. Its downsides are that it can be expensive and may require some technical expertise to use effectively. The price is available upon request.

Bonus: Social Media Marketing Metrics You Need To Track

7. Talkwalker

Talkwalker is a social listening and analytics tool that helps businesses monitor and analyze their online reputation, track trends, and identify influencers. Its best feature is its ability to track sentiment analysis in multiple languages, making it a good option for global businesses. Its downsides are that it can be expensive and its reporting interface may not be as user-friendly as some other tools. Price starts at $9,600/year.

8. Digimind

Digimind is a social media listening platform that helps businesses track their brand reputation, identify influencers, and monitor trends across social media. Its best feature is its ability to provide in-depth competitive analysis, helping businesses stay ahead of their competitors. On the other hand, it can be expensive and may require some technical expertise to use effectively. The price is available upon request.

9. Synthesio

Synthesio is a social listening and analytics tool that helps businesses monitor and analyze their online reputation, track trends, and identify influencers. Its best feature is its ability to provide real-time alerts on brand mentions and sentiment analysis. However, it can be expensive, and its reporting interface may not be as user-friendly as some other tools. Price is available upon request.

10. Meltwater

Meltwater is a social listening tool that helps businesses track their brand reputation and monitor trends across social media platforms. It can give you in-depth media coverage analysis, allowing businesses to track the impact of their brand campaigns. Its downsides are that it can be expensive and that its user interface may not be as intuitive as some other tools. The price is available upon request.

11. Emplifi

Emplifi Social is a social media analytics platform that provides businesses with insights into their social media performance, audience engagement, and content strategy. Its best feature is its ability to provide AI-powered recommendations for optimizing social media campaigns. However, its analytics features may not provide as much detail as some other tools. The price starts at $200/month, which is also quite expensive for small businesses.

12. Awario

Awario is a social listening tool that helps businesses monitor brand mentions, track conversations, and analyze sentiment across social media and the web. Its best feature is its affordable pricing, making it a good option for small businesses. Its downsides are that it may not offer as much in-depth analysis as some other tools, and its user interface may not be as intuitive as some other tools. The price starts at $29 per month.

Listen Up! Elevate Your Brand’s Online Presence With Simplified

In conclusion, social listening tools are crucial for any brand’s success in today’s digital landscape. By using these tools, brands can monitor conversations, track competitors, and gain insights into their target audience’s preferences.

With so many social listening tools available, it can be overwhelming to choose the right one for your brand. Moreover, you also need tons of other features in a tool to help your brand grow! That’s why we recommend Simplified, the one-stop solution for all your social media needs.

Simplified offers a comprehensive suite of social media management tools, including social listening, social media scheduler, social media analytics, and more, all at an affordable price. You can create social media designs and post directly from the tool to multiple platforms. With Simplified, you can streamline your social media efforts and stay ahead of the competition.

Try Simplified today and take your social media game to the next level!

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