Social Media

Simplified’s Top 10 Tips On How To Use Hashtags On Facebook in 2024

Hashtags are a useful way for your brand to engage in trending conversations. While they have been around for a while, few users implement strategies for optimizing their hashtags. You can use hashtags on different social media platforms, one of which is Facebook. Enhance your hashtag game with a Facebook hashtag generator to discover relevant and trending tags that resonate with your audience. A strong Facebook hashtag strategy can help you gain new followers for your brand and improve your marketing.

In a nutshell, here’s how this article can help your Facebook Marketing:

  • Understand Why Hashtags Help Your Page
  • Top Tips To Choose Hashtags For Your Posts
  • Top Hashtags In 2024
  • A Way To Demystify Marketing With A Simple, Easy (and Free) Tool

Are Hashtags Required in 2024?

If you’re wondering, ‘Do hashtags work on Facebook?’ The answer is yes, they certainly do. And we’re here to tell you exactly how they can be useful to your brand –

  • Hashtags can put your brand on the map – When you tag your content with a topic-specific hashtag, users looking for content related to that topic will find your content. In other words, they make your post searchable So, for instance, if you tag your photographs #FashionWeek2024, it will show up for the relevant audience. Hashtags related to locations make your posts locally accessible, and this pushes up relevant engagement.
  • They make your branding uniform and recognizable – This is especially useful if you’re publishing campaigns across different social media platforms or even in-person events. When all activities related to that campaign have the same hashtag, it becomes easier for people to consume and find it. And all the posts come together to create a bigger picture for the campaign.
  • You can use them to build a community – Encouraging your followers to use your branded hashtags creates a community of your loyal customers. It also helps spread the word about your brand – especially if you’re offering customers some useful and relevant information.

Bonus: All About Building a Small Business Community

Top 10 tips to use Facebook hashtags effectively in your Facebook posts –

In order to reap the benefits of hashtags, you need to use the best hashtags for Facebook. Here are the tips you need to add the right hashtags for your posts.

1. Use Branded Hashtags

A good hashtag generator can make all the difference for your brand. It can boost engagement and put your content on the map! For example, H&M uses a hashtag with its name that is easily recognizable among all those in the fashion community.

Every time you use branded hashtags, your target audience will be able to easily access all your content. Also, if it has been combined with other hashtags, your posts will still stand out from amongst your competitors.

2. Use The Same Brand Hashtags You’re Using on Instagram and Twitter

When you’re creating a marketing campaign today, you’re likely to be posting across different platforms. So, if you’re using hashtags on Instagram, Tumblr, and Twitter, then you will want to include the same ones on Facebook as well. In this way, you will be able to unite your brand’s messaging across different platforms. Using the same hashtags on all your social media accounts allows you to hold multiple conversations on the same topic with your whole audience, as people will have preferences for which platform they use over others.

In Dec 2021, Instagram reached 2 billion active users worldwide, which has no doubt increased since. This, of course, means more people that you can reach out to with your content!

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For example, Moleskine uses similar hashtags between Facebook and Instagram, choosing the most relevant ones to post on FB.

3. Use Facebook Graph Search to Find Good Facebook Hashtags

Facebook graph search is a search engine that allows you to explore the world via people you know, discover new experiences, and find people who share your interests. Graph search can potentially help you locate different hashtags with which you can experiment later. Additionally, you can use this tool to explore the interest of your audience by searching for hashtags that apply to your brand and observing the engagement they generate.

4. Don’t Use Too Many Hashtags

You’re probably familiar with the saying “quality over quantity.” You’d be better served using one hashtag that suits your brand and targets your audience than trying to reach everyone with a dozen hashtags. Research conducted by Socialbakers shows the more Facebook hashtags you use, the less engagement you will achieve. But using one hashtag is preferable to ignoring hashtags altogether. This means you have to be careful with the hashtags you choose. If you’re uncertain, use a tool like Simplified that helps you come up with the best hashtags or you can easily generate with our ai hashtag generator for your campaigns.

5. Use Only Relevant Hashtags

You’ve most likely thought about inserting trending hashtags in your content to improve your social media marketing. This can be used to make your content visible to more people. However, on Facebook, you need just a few hashtags that are relevant to your products and services. This means you should use hashtags that are popular and trending with your audience that also fit your brand.

For example, if you want to attract people interested in the gaming industry, you’ll want to add hashtags such as #nintendo, #PS5, #pcgaming, #xbox, and more. That way, if there’s anyone searching for content using those hashtags, they’ll also see your post.

Bonus: The Secret to Creating a #Winning Instagram Hashtag Strategy

6. Analyze Your Competitors’ Posts

If you want to see how your competitors are handling their social media marketing, you can look at their Facebook pages and research their posts to get an insight into what interests your target audience. We selected three simple steps to do this:

  1. Go to your competitors’ pages and scroll through their feeds.
  2. Write down all the hashtags that grab your attention.
  3. Analyze what you’ve written down, and think if these hashtags apply to your brand.

The information you extract from your competitors will also give you a clue on which hashtags to avoid since they’ll have low engagement. So keep your eyes open!

7. Use Facebook Hashtags for Cross-Platform Branding

Cross-platform branding is important because it delivers brand messages and images across various platforms in different ways to achieve a certain objective.

For example, if you’re a company that wants to target young females aged 20-30 interested in makeup, you can use the same hashtag for your newsletters, google ads, print mailers, your website, and your social media accounts. Try to use words that relate to your brand and describe your product.

You can try and start a hashtag campaign in which you urge your audience to use your branded hashtags when posting about your products and services. Therefore, if your audience starts using your hashtags more and more in their web accounts your brand will steadily grow.

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Bonus: 10 Tips To Create Google Ads Headlines

8. Use Hashtags When Re-sharing Other People’s Content on Facebook

If you want to make an impact with your social media marketing, you can use this technique when you share other people’s content. When doing this, add hashtags to reach your audience,, and you will encourage post engagement and make your brand more noticeable.

9. Test and Monitor Your Hashtags

If you want to monitor your hashtags and their results, you can do this by using Facebook Business Suite. With this feature, you can view activity, view insights, and use other insight tools that come with the package. Here’s how to unlock the power of these tools:

  • To begin with Business Suite, you need to make a Facebook Business account;
  • Then you can connect your Facebook and Instagram accounts to share content from one app to the other;
  • From there, you can manage, see, and review your results;
  • On the “Home” screen, you can see all of your notifications, updates, likes and new comments as well as recent ad activity and insights;
  • The “Activity” tab shows who has liked or commented on your posts;
  • “Unified Box” allows you to read and respond to private messages while also allowing you to create automatic responses to streamline your communications;
  • “Ads” will let you follow the insights of your posted ads;
  • “Insights” is the section from which you can check established trends and performance of each post.

Once you’ve explored Business Suite, you can apply what you found out to your brand. For example, you may want to change your hashtags if they don’t generate enough engagement, or you can try and reduce the number of Facebook hashtags you’ve used.

10. Use Simplified to Create the Best Hashtags

If you’re wondering how to begin your Facebook strategy, we have your back! Simplified is a powerful tool that can help you with the implementation of an influential hashtag strategy. Simplified hashtag generator will create great Facebook hashtags to attract views and engagement. You can also use the app to create stunning posts that will make your brand stand out and attract new visitors.

Bonus: How To Boost Your Brand’s Content Using Trending TikTok Hashtags

Top Hashtags for Facebook in 2024

Trending hashtags, obviously, change from time to time. We have here a collection of Facebook hashtags that are popular in 2024. However, when you choose hashtags to use for your business, remember to opt only for those that are relevant to your field of work or community.











Final Thoughts…

Facebook is an influential social media platform for businesses and individuals to share their content with the rest of the world. In this blog, you learned 10 tips on how to use Facebook hashtags for an effective Facebook marketing campaign.

Are you ready to unleash your inner marketing guru? Use Simplified to generate hashtags and more stunning posts that will boost your engagement and attract viewers. Simplified is the first all-in-one platform with which you can create jaw-dropping designs and one-of-a-kind copies for your brand!

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Vipin Kanwal
Design, Write, Edit videos, and Publish Content. Built For Teams.

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