The Best 10+ Sentiment Analysis Tools In 2023

Have you ever received a text from someone and couldn’t tell what they were feeling?

It’s like a digital riddle, and deciphering emotions solely from words can leave us scratching our heads.

But fear not; businesses now have a secret weapon: sentiment analysis!

This technique helps unlock the hidden emotions within the text, providing valuable insights for making informed decisions.

Now, the process is easier than ever with the advent of sentiment analysis tools.

These powerful AI-driven applications analyze vast textual data, decoding emotions, attitudes, and opinions from customer feedback, social media, and reviews.

This helps to make data-driven decisions, improve customer satisfaction, and enhance brand reputation.

If you are looking for a tool to assist with sentiment analysis, here are the top 10+ options to consider for your needs.

1. Simplified – Overall Best Sentiment Analysis Tool

Simplified’s sentiment analysis tool is the best choice for businesses looking to understand their audience better. It uses AI to analyze sentiments accurately. Moreover, our tool has a user-friendly analytics dashboard, making it easy to use. It also offers customizable features, allowing you to tailor it to your needs.

As one of the best free sentiment analysis tools, Simplified helps you gain valuable insights into what your customers feel. These insights help you make better decisions based on data. Moreover, it enables you to improve your marketing strategies effectively.

Simplified is a valuable asset in understanding and leveraging customer feedback to enhance brand reputation and achieve success. What’s best is that it is absolutely free to use.

Key Features

Real-time sentiment tracking
Accurate AI-driven sentiment analysis
User-friendly analytics dashboard
Proactive reputation management
Sentiment-based customer engagement
Integration with social media management tools
Customizable options to fit business needs
Access to additional content creation tools

Pricing

Free: $0 per month
Pro: $11 per month
Agency: $159 per month
Plus: $319 per month

Here’s a video by Simplified Academy to help you get started with analytics.

Social media Analytics: Measure audience

2. HubSpot Service Hub

HubSpot Service Hub is well-known for its features, including text and sentiment analysis. It breaks down qualitative data into negative, positive, and neutral responses. The comprehensive dashboard aids in swift feedback analysis. Integration with HubSpot’s CRM allows for focused response scrutiny.

This tool excels in AI-based sentiment analysis and market research. It suits small to large businesses seeking valuable insights from customer feedback, making informed decisions for enhanced performance and customer satisfaction.

Key Features

Uses NPS and CSAT surveys to analyze feedback
Filters out happy customers from dissatisfied ones
Integrates with Zapier, Qualaroo, and Salesforce
Intuitive and friendly UI
Offers diverse products: CRM, Marketing Hub, etc.

Pricing

Starter Plan: $18 per month
Professional Plan: $450 per month
Enterprise Plan: $1200 per month

3. Brand24

Source: Brand24

Brand24 functions as an automated media monitoring tool. It gathers public mentions from various online sources, such as social media, blogs, forums, and news sites. Using advanced machine learning and NLP techniques, it analyzes text in real-time, assigning sentiments based on word usage.

This aids in identifying positive, negative, or neutral mentions swiftly. The tool’s comprehensive analytics reveal brand frequency, social reach, influencers, and competitor insights, providing valuable data for strategic decision-making.

Key Features

Monitor web & social media across platforms
Machine learning & NLP for real-time text analysis
Real-time mention collection for strong analytics
Analysis tab for deeper insights
Exportable PDF reports for easy sharing

Pricing

Individual: $79 per month
Team: $149 per month
Pro: $199 per month
Enterprise: $399 per month

4. Lexalytics

Lexalytics provides a text-analysis tool with a unique focus on understanding customer responses. Using natural language processing, it parses text and performs sentiment analysis to uncover the intent behind messages.

The derived insights are compiled into a user-friendly format, setting it apart by not only revealing customer sentiment but also explaining the reasons behind it. This distinctive approach distinguishes Lexalytics from conventional social media sentiment analysis tools.

Key Features

Uses NLP to score emotions in text
Converts reports into graphs and tables
Integrates with Zapier, Angoss, etc.
Supports 30 languages
Compatible with Microsoft Excel

Pricing

Pricing details are available at request.

5. Zonka Feedback

Zonka Feedback offers complete sentiment analysis based on the feedback received by businesses. It dissects customer feedback and lets you categorize your customers or target audience into happy, unhappy, and neutral.

It uses new-age technology to analyze the text received from the comment box or the feedback and turn all the qualitative feedback received from your customers into quantitative data that offers actionable insights. You get positive, negative, and neutral sentiments and a cumulative NPS score of the feedback, all in one place. The sentiment analysis tool also provides a count of repeated words to help you track customer sentiment.

Key Features

Cumulative Net Promoter Score
Positive, negative, and neutral sentiments of customers
Integrates seamlessly with Salesforce, Intercom, Slack, Freshdesk, and other business apps
Real-time feedback analysis with alerts to help close the feedback loop

Pricing

Starter: $49 per month
Professional: $99 per month
Growth: $199 per month
Offline Surveys: $15 per month

6. Brandwatch

Brandwatch ranks among the top social media sentiment analysis tools, specializing in feedback from platforms like Twitter, LinkedIn, Instagram, and Facebook. It’s ideal for assessing brand mentions across various forums and portals, enabling insight into customer sentiment and emotions.

This tool is recommended for image and text sentiment analysis, along with social media sentiment assessment, making it a suitable choice for medium to large businesses.

Key Features

Real-time brand visibility and sentiment tracking
Tracks metrics like followers, volume, activity
Image Insights detects brand-related images
Evaluates brand image performance across platforms
Lists and analyzes compiled brand images

Pricing

Pricing details are available at request.

7. Talkwalker

Talkwalker’s “Quick Search” is a sentiment analysis tool within a comprehensive customer service platform. Ideal for social media, it gauges sentiment toward your company’s accounts by analyzing mentions, comments, engagements, and other data.

This empowers your team with insights into customer reactions, facilitating marketing campaign planning for captivating your target audience. This tool is worth considering if you aim to assess campaign results, uncover content trends, generate ideas, and identify influencers.

Key Features

Analyzes campaign data: volume, engagement, and demographics
Image recognition for sentiment analysis
Finds hashtags, emojis, and themes
Compares brands/products
Supports 20+ languages

Pricing

Pricing details are available at request.

Social Searcher features one of the best social media sentiment analysis tools. It evaluates inputs such as keywords, hashtags, and usernames to analyze the tones of discussions, offering effective analysis through platform-specific reports on separate dashboards.

Additionally, you can access platform-specific reports on separate dashboard screens, enabling a thorough assessment of your performance on each platform. It is most beneficial for small to mid-sized businesses looking for free sentiment analysis tools.

Key Features

In-built API for third-party tools
Categorizes all mentions with colored dots
Platform-specific analytics
Includes Google Social Search, Social Buzz, etc.
Emotion filters for responses

Pricing

Free: 0 € per month
Basic: 3.49 € per month
Standard: 8.49 € per month
Professional: 19.49 € per month

9. Rosette

Rosette proves beneficial for global enterprises seeking multilingual feedback analysis, supporting over 30 languages. It eliminates manual translation by directly examining feedback in various languages, making it ideal for Twitter sentiment analysis due to its tweet-trained algorithm.

Key Features

Collects sentiment data, categorizes products
Analyzes slang, and assigns emotions
Morphological analysis for parts of speech
Seamless API integration

Pricing

Free Trial: 30 days
Starter: $100 per month
Medium: $400 per month
Large: $1000 per month

10. Hootsuite Insights

You can also use Hootsuite Insights, a premier brand sentiment analysis tool that efficiently monitors customer experiences. It harnesses its patented Iris technology to transform data into valuable insights.

Renowned for features such as custom alerts for sudden negative sentiment spikes, it excels in social media sentiment analysis, market research, and multi-language emotion analysis.

Key Features

Tracks social trends
Mines opinions and gauges sentiment
Supports 50 languages
Integrates with Radarly, Talkwalker, etc.

Pricing

Professional: $99 per month
Team: $249 per month
Business: $739 per month
Enterprise: Custom pricing

11. Repustate

Repustate features an advanced text-analysis API, accurately deciphering sentiment in customer responses. It adeptly recognizes short-form text, slang, and emojis, deducing their intent within the context.

The tool also allows the customization of API rules, enabling the filtering of industry-specific language nuances. This flexibility ensures precise sentiment analysis tailored to your needs, granting you comprehensive control over customer feedback assessment.