Social Media

The Best 11+ Sentiment Analysis Tools for Informed Business Decisions

Have you ever received a text from someone and couldn’t tell what they were feeling?

It’s like a digital riddle, and deciphering emotions solely from words can leave us scratching our heads.

But fear not; businesses now have a secret weapon: sentiment analysis!

This technique helps unlock the hidden emotions within the text, providing valuable insights for making informed decisions.

Now, the process is easier than ever with the advent of sentiment analysis tools.

These powerful AI-driven applications analyze vast textual data, decoding emotions, attitudes, and opinions from customer feedback, social media, and reviews.

This helps to make data-driven decisions, improve customer satisfaction, and enhance brand reputation.

If you are looking for a tool to assist with sentiment analysis, here are the top 11+ options to consider for your needs.

emojis freepik
Source: Freepik

1. Simplified – Overall Best Sentiment Analysis Tool

simplified sentiment analysis tool

simplified sentiment analysis tool
Source: Simplified

Simplified’s sentiment analysis tool is the best choice for businesses looking to understand their audience better. It uses AI to analyze sentiments accurately. Moreover, our tool has a user-friendly analytics dashboard, making it easy to use. It also offers customizable features, allowing you to tailor it to your needs.

As one of the best free sentiment analysis tools, Simplified helps you gain valuable insights into what your customers feel. These insights help you make better decisions based on data. Moreover, it enables you to improve your marketing strategies effectively.

Simplified is a valuable asset in understanding and leveraging customer feedback to enhance brand reputation and achieve success. What’s best is that it is absolutely free to use.

simplified sentiment analysis tool

simplified sentiment analysis tool
Source: Simplified

Key Features

  • Real-time sentiment tracking
  • Accurate AI-driven sentiment analysis
  • User-friendly analytics dashboard
  • Proactive reputation management
  • Sentiment-based customer engagement
  • Integration with social media management tools
  • Customizable options to fit business needs
  • Access to additional content creation tools


  • Free: $0 per month
  • Pro: $11 per month
  • Agency: $159 per month
  • Plus: $319 per month
simplified pricing
Source: Simplified

Here’s a video by Simplified Academy to help you get started with analytics.

Social media Analytics: Measure audience

2. HubSpot Service Hub

hubspot service hub
Source: HubSpot

HubSpot Service Hub is well-known for its features, including text and sentiment analysis. It breaks down qualitative data into negative, positive, and neutral responses. The comprehensive dashboard aids in swift feedback analysis. Integration with HubSpot’s CRM allows for focused response scrutiny.

This tool excels in AI-based sentiment analysis and market research. It suits small to large businesses seeking valuable insights from customer feedback, making informed decisions for enhanced performance and customer satisfaction.

Key Features

  • Uses NPS and CSAT surveys to analyze feedback
  • Filters out happy customers from dissatisfied ones
  • Integrates with Zapier, Qualaroo, and Salesforce
  • Intuitive and friendly UI
  • Offers diverse products: CRM, Marketing Hub, etc.


  • Starter Plan: $18 per month
  • Professional Plan: $450 per month
  • Enterprise Plan: $1200 per month

net promoter score
Source: Freepik

3. Brand24

brand 24

brand 24
Source: Brand24

Brand24 functions as an automated media monitoring tool. It gathers public mentions from various online sources, such as social media, blogs, forums, and news sites. Using advanced machine learning and NLP techniques, it analyzes text in real-time, assigning sentiments based on word usage.

This aids in identifying positive, negative, or neutral mentions swiftly. The tool’s comprehensive analytics reveal brand frequency, social reach, influencers, and competitor insights, providing valuable data for strategic decision-making.

Key Features

  • Monitor web & social media across platforms
  • Machine learning & NLP for real-time text analysis
  • Real-time mention collection for strong analytics
  • Analysis tab for deeper insights
  • Exportable PDF reports for easy sharing


  • Individual: $79 per month
  • Team: $149 per month
  • Pro: $199 per month
  • Enterprise: $399 per month

4. Lexalytics


Lexalytics provides a text-analysis tool with a unique focus on understanding customer responses. Using natural language processing, it parses text and performs sentiment analysis to uncover the intent behind messages.

The derived insights are compiled into a user-friendly format, setting it apart by not only revealing customer sentiment but also explaining the reasons behind it. This distinctive approach distinguishes Lexalytics from conventional social media sentiment analysis tools.

Key Features

  • Uses NLP to score emotions in text
  • Converts reports into graphs and tables
  • Integrates with Zapier, Angoss, etc.
  • Supports 30 languages
  • Compatible with Microsoft Excel


Pricing details are available at request.

Related: The Complete Guide to Social Media Customer Service: How To Do It Right

5. Zonka Feedback

Zonka Feedback offers complete sentiment analysis based on the feedback received by businesses. It dissects customer feedback and lets you categorize your customers or target audience into happy, unhappy, and neutral.

It uses new-age technology to analyze the text received from the comment box or the feedback and turn all the qualitative feedback received from your customers into quantitative data that offers actionable insights. You get positive, negative, and neutral sentiments and a cumulative NPS score of the feedback, all in one place. The sentiment analysis tool also provides a count of repeated words to help you track customer sentiment.

Key Features

  • Cumulative Net Promoter Score
  • Positive, negative, and neutral sentiments of customers
  • Integrates seamlessly with Salesforce, Intercom, Slack, Freshdesk, and other business apps
  • Real-time feedback analysis with alerts to help close the feedback loop


  • Starter: $49 per month
  • Professional: $99 per month
  • Growth: $199 per month
  • Offline Surveys: $15 per month

6. Brandwatch


Source: Brandwatch

Brandwatch ranks among the top social media sentiment analysis tools, specializing in feedback from platforms like Twitter, LinkedIn, Instagram, and Facebook. It’s ideal for assessing brand mentions across various forums and portals, enabling insight into customer sentiment and emotions.

This tool is recommended for image and text sentiment analysis, along with social media sentiment assessment, making it a suitable choice for medium to large businesses.

Key Features

  • Real-time brand visibility and sentiment tracking
  • Tracks metrics like followers, volume, activity
  • Image Insights detects brand-related images
  • Evaluates brand image performance across platforms
  • Lists and analyzes compiled brand images


Pricing details are available at request.

7. Talkwalker

Source: Talkwalker

Talkwalker’s “Quick Search” is a sentiment analysis tool within a comprehensive customer service platform. Ideal for social media, it gauges sentiment toward your company’s accounts by analyzing mentions, comments, engagements, and other data.

This empowers your team with insights into customer reactions, facilitating marketing campaign planning for captivating your target audience. This tool is worth considering if you aim to assess campaign results, uncover content trends, generate ideas, and identify influencers.

Key Features

  • Analyzes campaign data: volume, engagement, and demographics
  • Image recognition for sentiment analysis
  • Finds hashtags, emojis, and themes
  • Compares brands/products
  • Supports 20+ languages


Pricing details are available at request.

8. Social Searcher

social searcher

Social Searcher features one of the best social media sentiment analysis tools. It evaluates inputs such as keywords, hashtags, and usernames to analyze the tones of discussions, offering effective analysis through platform-specific reports on separate dashboards.

Additionally, you can access platform-specific reports on separate dashboard screens, enabling a thorough assessment of your performance on each platform. It is most beneficial for small to mid-sized businesses looking for free sentiment analysis tools.

Key Features

  • In-built API for third-party tools
  • Categorizes all mentions with colored dots
  • Platform-specific analytics
  • Includes Google Social Search, Social Buzz, etc.
  • Emotion filters for responses


  • Free: 0 € per month
  • Basic: 3.49 € per month
  • Standard: 8.49 € per month
  • Professional: 19.49 € per month

9. Rosette

Source: Rosette

Rosette proves beneficial for global enterprises seeking multilingual feedback analysis, supporting over 30 languages. It eliminates manual translation by directly examining feedback in various languages, making it ideal for Twitter sentiment analysis due to its tweet-trained algorithm.

Key Features

  • Collects sentiment data, categorizes products
  • Analyzes slang, and assigns emotions
  • Morphological analysis for parts of speech
  • Seamless API integration


  • Free Trial: 30 days
  • Starter: $100 per month
  • Medium: $400 per month
  • Large: $1000 per month

10. Hootsuite Insights

hootsuite insights
Source: Hootsuite

You can also use Hootsuite Insights, a premier brand sentiment analysis tool that efficiently monitors customer experiences. It harnesses its patented Iris technology to transform data into valuable insights.

Renowned for features such as custom alerts for sudden negative sentiment spikes, it excels in social media sentiment analysis, market research, and multi-language emotion analysis.

Key Features

  • Tracks social trends
  • Mines opinions and gauges sentiment
  • Supports 50 languages
  • Integrates with Radarly, Talkwalker, etc.


  • Professional: $99 per month
  • Team: $249 per month
  • Business: $739 per month
  • Enterprise: Custom pricing

Related: 5 Epic Ingredients For A Successful Social Video Marketing Strategy

11. Repustate

Source: Repustate

Repustate features an advanced text-analysis API, accurately deciphering sentiment in customer responses. It adeptly recognizes short-form text, slang, and emojis, deducing their intent within the context.

The tool also allows the customization of API rules, enabling the filtering of industry-specific language nuances. This flexibility ensures precise sentiment analysis tailored to your needs, granting you comprehensive control over customer feedback assessment.

Key Features

  • Customize API for industry language
  • Train algorithm in slang nuances
  • Analyzes 1000 comments/sec
  • Integrates with various platforms


  • Standard Plan: $199 per month
  • Premium Plan: $499 per month

12. SurveySparrow

Source: surveysparrow

With advanced features like Word Cloud and AI-powered text analytics, SurveySparrow is one of the best Sentiment Analysis Tools. You can create engaging surveys (including NPS®, CES, and CSAT Surveys), collect responses from multiple platforms, and visualize them on a customizable executive dashboard. Once you have the data, analyze the trend and decode customer sentiments and emotions!

Moreover, the AI-powered text analytics tool CogniVue can conduct a root cause analysis and provide a sentiment score based on keyword mentions and counts. You can also examine the topic shift, highlighting the change in customer sentiment over a specified period.

Key Features

  • AI-powered surveys
  • Filters responses by sentiment
  • Wordcloud to visualize repeated keywords
  • Conducts Key Driver Analysis
  • Recurring surveys and feedback looping
  • Ticket management


  • Basic: Free $0
  • Starter: $19
  • Business Plan: $79
  • Professional Plan: $249
  • CX Suite: $249
  • 360 Assessments: Custom Quote


Source: Freepik

So here you have it: the top 11+ best sentiment analysis tools – a lineup that promises insights galore.

However, amid this selection, the big question remains – which one’s your business BFF?

Well, there is one that can best benefit your business. Yes, it’s the overall best sentiment analysis tool – Simplified!

With its accuracy, user-friendliness, and customizable features, Simplified sweeps the sentiment stage, making your business decisions a breeze.

So, when life gives you sentiment data, go Simplified and make those decisions count!

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Vipin Kanwal
Design, Write, Edit videos, and Publish Content. Built For Teams.

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