23+ Best Social Media Scheduling Tools (Free & Paid) [2024]

Best social media scheduling tools 2023

Navigating the world of social media can be overwhelming. But with the right tools, managing your online presence becomes a breeze. Whether you’re a newbie or a pro at social media marketing, scheduling your content is key. To help you out, we’ve rounded up the top social media scheduling tools–both free and paid!
Ready to simplify your social media game?

Let’s dive in!

A social media scheduling tool allows you to plan and schedule your posts for multiple social media platforms in advance. You can tell the platforms when and where to share what content, and it will automatically send it out.

So, even when you’re busy or not online, your messages will still go out at the times you choose, helping you stay active and consistent on social media.

Best Social Media Scheduling Tools

Let’s take a closer look at some of the top social media scheduling platforms.

1. Simplified

Simplified is the one app to create, collaborate, and scale your marketing. You can design, write marketing copy, create videos, collaborate, and publish to socials—all in the same place! Simplified is built for speed and simplicity and has helped over 5,000,000 creators, marketers, and businesses to scale their marketing, streamline their workflows, and get work done in a few clicks.

With a no-code design editor, AI writer, stunning video templates, multiple brand kits, unlimited guests, and in-app social publishing, the platform enables you to start and finish your marketing without switching tabs. Ever.

Simplified’s comprehensive social media management tool also integrates a unified Social Inbox and a powerful Social Media Planner to streamline your online interactions and content scheduling.

The social inbox tool enables you to manage all social interactions, including messages, comments, and mentions, from a centralized dashboard. It also allows you to respond, engage, and keep track of conversations efficiently.

The social media planner helps you plan, queue, and analyze up to 5,000 posts seamlessly. You can collaborate in real-time, customize drafts, and schedule content across various platforms.

Key Features:

Bulk Scheduling: Simplified stands out in efficiently scheduling bulk content, and this is done by offering a highly efficient and user-friendly interface for scheduling a large number of social media posts at once
External Client Approval: This feature enables you to seek approval for social media posts from clients or stakeholders who are external to the organization or team. By using the Content Calendar Approval Flow, clients can sign off on designs instantly
Social Inbox Management: You can manage all your social media messages and engagements from one screen. You can quickly review comments, mentions, tags, and other interactions from one consolidated stream, and easily respond by clicking any notification to expand the conversation
Multiple Social Media Networks Integrations: Integrates Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google accounts, and more into the Simplified Social Media Management Tool. You can also effortlessly share images, videos, descriptions, and ad campaigns across platforms
Design Posts and Generate AI Copywriting Captions: Edit images, videos, and text posts directly within the Social Media Marketing Planner. Access premium visual elements, import your own projects, and let the AI Writer generate SEO-driven hashtags, quotes, and descriptions. Save and reuse relevant hashtags using Snippets
Real-Time Collaboration with Teams: Collaborate with teams seamlessly in real-time. Tag, comment, and assign tasks to team members for a smooth workflow. Utilize collaborative features to edit posts together, finalizing designs and written content effortlessly. Start, finish, and schedule social media designs with ease through team collaboration

Pros:

Simple to use: Simplified is faster and easier than its competitors. The interface is simple and intuitive, making it beginner-friendly, even if users are not familiar with AI-powered marketing tools
AI-powered: The AI-loaded features make scheduling and publishing content an absolute breeze. Plus, marketers can use Simplified AI to create, re-write, or get new ideas while scheduling.
Great content: Users can generate high-quality content in a short period. Content can be created in a variety of formats, including text and images.
Super convenient: By offering a range of services, it allows users to manage their online content and social media presence all in one place. This saves a considerable amount of time and effort, especially for those who are not familiar with content creation or social media management

Cons:

Simplified is best for SMBs and teams, so it may not be the right fit for individuals
The system may be too robust for users seeking minimal social media management features

Pricing:

In addition to a free plan, Simplified has three paid options:

Annually

Pro: $11/mo
Agency: $159/mo
Agency Plus: $319/mo

Monthly

Pro: $17/mo
Agency: $199/mo
Agency Plus: $399/mo

Simplify your work days, weeks, and months when you integrate your social networks with Simplified.

Get Started For Free

2. SocialBee

SocialBee caters to marketers and social media professionals who want to enhance their online presence and engagement. The platform helps with the management of multiple social media platforms where users can schedule posts, curate content, and track business performance.

Key Features:

Content scheduling and publishing
Social media engagement
Campaign planning, optimization, and analytics
Ad management across multiple platforms

Pros:

It can be used for both business and personal social accounts
Assists in monitoring the performance of posts

Cons:

Steep learning curve for new users
Not mobile friendly
The increase in cost is a concern for some users

Pricing:

Annually

Bootstrap: $18.6/mo
Accelerate: $31.4/mo
Pro: $63.4/mo

Monthly

Bootstrap: $29/mo

Accelerate: $49/mo

Pro: $99/mo

3. Agorapulse

Agorapulse, initially known as “Social Media Lab, ” provides tools for inbox management, content scheduling, social listening, and team collaboration. The platform enables businesses to handle incoming messages, comments, and reviews. They can also plan and schedule content for social channels, discover trends and insights about their brand and competitors, and create reports.

Key Features:

Scheduling and publishing content across channels
Social media inbox
Analytics and Reporting
Social media listening and monitoring

Pros:

Collaboration with internal teams
Ability to customize each post

Cons:

It doesn’t support every social platform
Does not integrate seamlessly with third-party apps

Pricing:

In addition to a free plan and custom plan, Agorapulse offers:

Annually

Standard: $49/mo
Professional: $79/mo
Advanced: $119/mo

Monthly

Standard: $69/mo
Professional: $99/mo
Advanced: $149/mo

4. Pallyy

Pally allows users to plan and schedule posts, track social media performance, manage conversations, and collaborate with team members and clients. It’s primarily used for Instagram because its scheduling, hashtag management, and analytics are specific to Instagram engagement.

Key Features:

Social media planning and scheduling
Social media analytics and reporting
Social media inbox
Team and client collaboration

Pros:

Intuitive interface
Relatively cost-effective and has a free plan
Web version is mobile-friendly

Cons:

It lacks some advanced scheduling functionality
Gives more attention to Instagram compared to other social platforms

Pricing:

In addition to a free plan, Pally has a premium plan for $18/mo.

5. Sendible

Sendible is used for scheduling content, engaging with social media audiences, and measuring social-post-performance. Sendible also allows users to add visuals from GIPHY, Canva, or Pexels, and customize them according to a particular platform.

Key Features:

Social media management dashboard
Customizable brand monitoring and alerts
Social media reports and analytics
Multi-platform publishing and scheduling
Content recommendation and curation
Collaboration with clients and audience engagement

Pros:

Easy to schedule social media posts
Quick and responsive customer support
User-friendly product

Cons:

Doesn’t allow for the promotion of posts ahead of time
The app is not as intuitive as the desktop platform

Pricing:

Annually

Creator: $25/mo
Traction: $76/mo
White Label: $204/mo

Monthly

Creator: $29/mo
Traction: $89/mo
White Label: $240/mo

6. Publer

Publer is a social media management software that covers various platforms including Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress. Its functionalities include history tracking, post recycling, hashtag suggestions, link shortening, and more. Administrators can create teams, add members, and define role-based permissions for collaboration.

Key Features:

Content calendar and content library
Team collaboration with multiple team members
Schedule posts across multiple platforms
Automate posts from RSS feeds
Social media analytics and reporting

Pros:

Cost-effective
Easy-to-use interface
Responsive customer support team
A calendar view that provides a clear overview of scheduled posts

Cons:

Occasional glitches that disrupt the posting schedule
Steep learning curve for beginners

Pricing:

In addition to a free plan, Publer offers:

Annually

Professional: $115.20/annually
Business: $201/annually

Monthly

Professional: $12/mo
Business: $21/mo

7. Hootsuite

Founded in 2008, Hootsuite is a social media management platform that allows users to schedule posts, monitor social media conversations, and analyze performance across multiple social media channels from a single dashboard. It supports various social networks including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Key Features:

Social inbox, listening, and engagement
Publishing and scheduling posts
Integration and customization with other marketing tools
Ad campaign management
Real-time social monitoring and listening

Pros:

Easy to use
Very established
Comprehensive social media management set

Cons:

Unaffordable software for smaller businesses
Some users complained of having experienced software malfunction a few times

Pricing:

Professional: $99/mo, billed annually
Team: $249/mo, billed annually
Enterprise: Contact for pricing

8. Buffer

Buffer provides social media users with scheduling, engagement, and analytics tools for multiple social media accounts. Buffer works with Instagram, Facebook, TikTok, Pinterest, Twitter, LinkedIn, and Google Business Profile from your desktop or mobile app.

Key Features:

Advanced scheduling and publishing tools
Supports multiple social media platforms
Analytics and reporting
Team collaboration with multi-account support

Pros:

Straightforward calendar view
Integrates with many social platforms
Multiple team members can access the account at once

Cons:

Users experience glitching with Instagram
Sometimes errors occur when scheduling a post and it remains unpublished

Pricing:

In addition to a free plan, Buffer offers:

Annually

Essential: $5/mo
Team: $10/mo
Agency: $100/mo

Monthly

Essential: $6/mo
Team: $12/mo
Agency: $120/mo

9. Later

Later, formerly known as “Latergramme,” was founded in 2014 and has grown from being an Instagram scheduler to being a visual marketing platform for multiple social platforms. In 2022, it was acquired by Mavrch, an influencer marketing platform, to connect creators and marketers to grow their social followings and businesses.

Key Features:

Campaign scheduling and automated publishing
Hashtag suggestions
Content creation and caption writer
Analytics and reporting

Pros:

Simple interface and media gallery
Competitive pricing plans
Ability to load images into the database to schedule posts

Cons:

Limited features compared to competitors
Still has some focus on Instagram

Pricing:

Annually

Starter: $20.83/mo
Growth: $37.50/mo
Advanced: $66.67/mo

Monthly

Starter: $25/mo
Growth: $45/mo
Advanced: $80/mo

Sprout Social is a social media management and intelligence tool for companies and agencies. It helps users handle social media, and understand what people are saying about the brand to make their business better. Sprout Social offers different tools to streamline social media marketing, assist with customer service, analyze data, and listen to social conversations.

Key Features:

Social smart inbox
Social media monitoring and analytics
Collaborative workflow for team engagement
Real-time social listening and monitoring
Third-party integrations

Pros:

User-friendly interface
Ability to fine-tune content for different platforms

Cons:

It can be hard to collaborate in Sprout
Prices are relatively high
Limitation on advanced features

Pricing:

Monthly

Standard: $249/mo
Professional: $399/mo
Advanced: $499/mo
Enterprise: Contact for price

11. NapoleonCat

NapoleonCat is a social customer care and marketing solution. Other than scheduling social media publications, it enables agencies, marketers, and business owners to automate customer service across different social platforms. With NapoleonCat, users can keep up with comments, filter them, or auto-assign them to management staff based on specified triggers.

Key Features:

Analytics and reporting
Social inbox and social CRM
Automated scheduling and publishing
Auto-moderate interactions

Pros:

Multi-hashtag searches
In-depth analytics on social profiles
Gentle learning curve for users
Responsive customer support

Cons:

Glitchy interface
Difficult-to-use interface

Pricing:

Annually

Standard: $27/mo
Pro: $63/mo
Custom: +$465/mo

Monthly

Standard: $32/mo
Pro: $76/mo
Custom: +$465/mo

12. Missinglettr

Missinglettr is a social marketing platform that turns users’ content, like blog posts, into social media posts. It also helps users solve distribution by finding influencers in their niche. It streamlines the process of creating and scheduling social media posts related to each article.

Key Features:

Social media drip campaigns
Social content creation and curation
Calendar management
Free image library and custom URL shortener

Pros:

Content can be scheduled up to a year in advance
Easy to navigate
Customer service is prompt and responsive

Cons:

Users have complained of glitches, bugs, and slow system response
Limited post templates
If a user doesn’t have a blog or articles, the tool’s utility diminishes

Pricing:

Missinglettr has a free plan as well as:

Annually

Solo: $7/mo
Pro: $32/mo

Monthly

Solo: $9/mo
Pro: $39/mo

13. Crowdfire

Crowdfire was initially launched as a Twitter-focused application called “JustUnfollow,” to help users manage their Twitter accounts by identifying inactive followers. Over time, the platform evolved into a social media management tool and incorporated other platforms. It now provides various services for social media marketers, including analytics, content moderation & management, and publishing.

Key Features:

Content curation and publishing
Analytics and reporting
Monitoring and mentions

Pros:

Easy to use
Enables community building and communication with creators
Simple UI

Cons:

Users can’t upload a video or tag others on some social platforms, mainly LinkedIn
Difficulty finding content that aligns with some businesses
It is not very easy to link accounts

Pricing:

Crowdfire has a free plan as well as:

Annually

Plus: $7.48/mo
Premium: $37.48/mo
VIP: $74.98/mo

Monthly

Plus: $9.99/mo
Premium: $49.99/mo
VIP: $99.99/mo

14. Loomly

Loomly is a platform that enables users to craft, optimize, schedule, and analyze posts in one place. It works best for freelancers, influencers, and social media managers looking to manage content on social media platforms.

Key Features:

Real-time analytics and reporting
Content management platform and push notification
Content inspiration tools such as RSS feeds
Asset management library
Unsplash, Giphy, and Google Drive integrations

Pros:

User friendly
Reliable software

Cons:

Sometimes clients experience glitches that disrupt smooth content creation
Requires additional integrations for some social publishing
Too many bots may bother users
Calendar function is sometimes hard to access

Pricing:

Annually

Base: $26/mo
Standard: $59/mo
Advanced: $129/mo
Premium: $269/mo
Enterprise: Request Quote

Monthly

Base: $35/mo
Standard: $79/mo
Advanced: $172/mo
Premium: $359/mo
Enterprise: Request Quote

15. Feedly

Feedly is a web-based news aggregator and content curation platform that allows users to organize, read, and share content from various websites and sources. It simplifies the process of keeping up with news, blogs, podcasts, and other online publications by consolidating them into a single platform.

Key Features:

RSS and personalized feeds
Customizable content aggregation
Organized reading lists
Save and tag articles
Integration with third-party apps
AI-powered discovery tool

Pros:

Easy to use
Friendly user interface
Works on all devices

Cons:

It takes a long period to provide new content
There is a cap on the number of newsletters you can pull in

Pricing:

Annually

Pro: $6/mo
Pro+: $8.25/mo
Advanced: Request Quote

Sked is used for drafting, captioning, and scheduling posts. It also works for repurposing content across social media platforms for SMM clients. Sked also enables users to plan how the feed will look through previews. The platform is primarily an Instagram scheduling tool, but not limited to it.

Key Features:

Planning & publishing
Social media analytics, insights, and reporting
Visual content planner and calendar management
AI caption generator

Pros:

Easy to use and navigate
Responsive customer support
Unlimited users on each plan

Cons:

Few customization options
Doesn’t currently offer the ability to schedule Reels on Facebook
No ability to automatically publish content from an RSS feed

Pricing:

Annually

Fundamentals: $25/mo
Essential: $74/mo
Professional: $133/mo

Monthly

Fundamentals: $30/mo
Essential: $89/mo
Professional: $159/mo

17. Planable

Planable is a social media collaboration tool that provides a centralized workspace where team members can collaborate on content, visualize how posts will look on various social media platforms, and obtain approvals before publishing.

Key Features:

Content calendar
Content collaboration and approval workflow
Visual content preview
Content planning and scheduling
Analytics and reporting

Pros:

Easy-to-use collaboration tools
User-friendly UI
Clear workflow for client approvals and communications
Visual content preview

Cons:

Lacks basic features like UTM parameters and hashtag suggestions, and advanced features like social listening
Dependence on internet connectivity for it to work
Not a standalone solution, you may require other tools to complete your task

Pricing:

Monthly

Basic: $11/mo
Pro: $22/mo
Enterprise: Request Quote

18. Coschedule

CoSchedule is a marketing platform that offers a range of tools for organizing and managing various aspects of marketing efforts. It includes a social calendar, allowing users to create, schedule, publish, and measure social media content. The content calendar provides visibility into tasks, projects, and campaigns.

Key Features:

Bulk social media scheduling
Social message optimizer
Analytics and reporting
Content calendar and email subject line tester

Pros:

Customer service is responsive and timely
Easy to navigate
Easy collaboration for teams and clients
Can easily access previously used files

Cons:

Users complained of it glitching a few times
Not enough customization options
The platform can be challenging to use when scheduling multiple posts

Pricing:

In addition to a free plan, users can pay monthly for:

Social Calendar: $19/mo
Content Calendar: Request Quote
Marketing Suite: Request Quote

19. PromoRepublic

PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, franchises, and multi-location brands. With PromoRepublic, users can distribute editable content, schedule it based on AI, manage multiple clients or locations, run local ads, and monitor the results.

Key Features:

Post scheduling and automation
Content calendar
Analytics and reporting
Collaboration and approval workflow

Pros:

Easy to use
Scalable pricing
Detailed analytics on all posts

Cons:

No bulk upload feature
No collaboration feature for clients

Pricing:

Annually

Small Business: $49/mo
Agency: $79/mo
Multi-location: Custom

Monthly

Small Business: $59/mo
Agency: $99/mo
Multi-location: Custom

20. Iconosquare

Iconosquare was initially known as “Statigram,” and began as a website for Instagram users to view their statistics and interact with their Instagram accounts. Over time, the platform evolved, providing tools and insights to help businesses and individuals manage their accounts, analyze performance, and optimize social media strategies.

Key Features:

Provide analytics and reports
Content scheduling and publishing
Interactive dashboard
Social media listening and monitoring

Pros:

Easy to set up the account
Visually appealing reports for clients who aren’t social-media savvy
Provides insights on top-performing posts

Cons:

Some users experience glitching with some tools on the platform
Users will have to pay a little extra to get some features
The filtering options for date ranges and other queries aren’t user-friendly

Pricing:

Annually

Pro: $49/mo
Advanced: $79/mo
Enterprise: $139/mo

Monthly

Pro: $59/mo
Advanced: $99/mo
Enterprise: $179/mo

21. Planoly

Planoly is a marketing application that helps businesses manage social content and schedule posts across Instagram, Facebook, Twitter, and Pinterest via a unified portal. With the UI design, users can drag and drop their photos and videos around to visually see how they will look on their Instagram profile feed.

Key Features:

Multi-channel planning and scheduling
Analytics and performance insights
Story and carousel planning
Customizable templates, captions, and hashtags
Team collaboration

Pros:

Easily accessible for companies of any size and budget range
User-friendly interface
Provides insights and analytics on hashtag performance

Cons:

Facebook and Twitter integration is only via Instagram
Can only auto-post to an Instagram Business account (not personal or creator)
Calendars remain separate for each social network
Users can’t tag people while scheduling
Planoly’s functionality can be affected if there are changes to Instagram’s API or policies

Pricing:

Annually

Starter: $11.25/mo
Growth: $20/mo
Professional: $36.50/mo

Monthly

Starter: $13/mo
Growth: $23/mo
Professional: $43/mo

22. Tweetdeck

Tweetdeck, now known as XPro, is a Twitter management platform that provides a customizable interface where users can view multiple Twitter timelines in one window. XPro allows users to monitor posts, mentions, direct messages, and other Twitter activities in real-time. It also supports scheduling posts for future posting, organizing Twitter feeds into columns, and managing multiple accounts simultaneously.

Key Features:

Automated publishing
Post scheduling and monitoring
Multi-account management
Social media monitoring

Pros:

It helps users engage in a broad spectrum of media at once
Helpful in organizing tweets

Cons:

Tweetdeck has occasional glitches
Limited features
Steep learning curve

Pricing: $84 a year

23. StatusBrew

StatusBrew is a social media management and analytics platform that helps individuals and businesses manage their social media presence and campaigns. It provides tools for scheduling posts, analyzing performance, and engaging with followers across various social media platforms such as Twitter, Instagram, Facebook, LinkedIn, and more.

Key Features:

Content curation
Engagement management and team collaboration
Scheduling and publishing
Hashtag tracking

Pros:

Responsive customer support
Easy to use

Cons:

The features for growing social accounts are limited.
Steep learning curve for new users

Pricing:

Annually

Lite: $69/mo
Standard: $129/mo
Premium: $229/mo
Enterprise: Custom pricing

Monthly

Lite: $89/mo
Standard: $179/mo
Premium: $229/mo
Enterprise: Custom pricing

What is the best social media scheduler for small businesses?

The “best” social media scheduler for small businesses often depends on specific needs and preferences. Still, Simplified stands out as an excellent social media scheduler for small businesses due to its user-friendly interface, comprehensive features, and efficiency in managing a social media presence for small businesses.

How do you do social media scheduling?

Social media scheduling involves planning, creating, and scheduling social media posts in advance to maintain a consistent and engaging online presence. Of course, how to schedule on social media will vary depending on the platform.

Read our comprehensive guides here:

Are there free social media tools?

Yes! Several social media tools offer free plans. Of course, some free social media plans are more limited than others.

Simplified’s free plan is extensive enough for you to experience the platform’s capabilities and understand how it can enhance your social media management efforts. In the plan, we offer you 3 Social Channels, 1 User seat, Post Scheduling, Analytics, Social Media AI, Snippets, URL shortener, and UTM parameters.

Choose the Best Social Media Scheduling Tool

Social media scheduling tools play a vital role in streamlining marketing efforts, allowing businesses to manage multiple platforms, schedule posts, engage with their audience, and track performance. After exploring the landscape of these tools, it’s clear that making the right choice is crucial for effective marketing strategies.

Simplified stands out as the best solution to manage the complexity of social media, with its intuitive interface, advanced features, AI-driven support, and seamless team collaboration. By choosing Simplified, businesses can elevate their social media presence, engage with their audience more efficiently, and achieve their marketing goals with precision.

Simplified doesn’t just offer a tool. It provides a strategic advantage–ensuring businesses can navigate the dynamic world of social media marketing with confidence and ease.

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