The Definitive Guide to Get the Right TikTok Video Size

The Definitive Guide to Get the Right TikTok Video Size

Social media marketing is booming, and TikTok is at the forefront. It’s a hit with over 350 million monthly users and keeps growing. To catch people’s attention on TikTok, you need to use the right video size and create top-notch, relatable videos. It’s now easier to make TikTok videos thanks to tools like Simplified. This tool can help you whip up cool TikTok videos. But remember, details like the correct video size are crucial, especially for marketing.

This guide will show you how to nail your TikTok videos to grow your brand. We’ll dive into everything from the best video dimensions to how to post TikTok ads just right.

Bonus: 5 Inspiring Brand Videos Ideas To Fuel Your Next Campaign

Getting the Right TikTok Video Size

The standard TikTok video length is 5s to 60s. The size of the TikTok video, however, is not the same as the length of the video. The TikTok video size is actually determined by the overall file size. Video dimensions, resolution, and other factors can all have an impact on your TikTok video size. The platform offers a variety of options for uploading, but here are the optimum settings for creating a perfect TikTok video, according to Simplified.

What’s the correct TikTok video dimension?

TikTok video dimension
TikTok video dimension

Audience engagement will depend on the quality of your video. Your TikTok video dimensions must be 1080×1920 for best results. The standard TikTok aspect ratio is 9:16 for the best visual experience. 1:1 is also supported, but it won’t be as immersive as filling up the entire screen.

Bonus: TikTok For Business: How To Promote Your Brand On TikTok

Portrait or landscape?

When you make videos for TikTok, shoot them in portrait mode. TikTok shows videos up and down, and filming sideways will lower the quality when it switches to portrait. To help, check out these ready-to-use, upright templates from Simplified!

What’s the biggest video you can post on TikTok?

The size limit for a TikTok video depends on your phone. Android users can upload videos up to 72 MB. iPhone users get more space—up to 287.6 MB.

Both Android and iPhone users have similar experiences editing videos if they know how to use tools like Simplified video editor. Right now, TikTok lets you post videos that are up to 1 minute long. But we’ve heard they might let us post 3-minute videos soon. It’ll be interesting to see how that changes things!

Bonus:  Lightning Fast Design on Simplified

Types of Video Ads on TikTok

Video Ads on TikTok
Use Template
Video Ads on TikTok
Use Template

Most TikTok users are between 13 – 40 years old. By reaching such a wide target audience, including the Gen-Z population, TikTok video ads boost the business potential of this platform.

TikTok also offers a variety of advertizing tools and solutions to narrow down your target groups. But while making ads, you must be careful of the proper TikTok video size. The best thing is that TikTok allows up to 500 MB for ads. That gives you a lot of space for high-quality content.

TikTok video ads are a key component of your TikTok marketing strategy. Here are some important notes that can help you get the best out of them.

Bonus: Gen Z Marketing: Reaching Your Audience How They Want

How to optimize your TikTok Video Ads

TikTok video ads can be viewed in the standard format or in the News Feed. Go through the following table to understand the unique features of both types of ads.

BasisStandard AdsNews Feed Ads
Ad Composition• Video creative  • Ad display image  • Brand/App name  • Ad description• Video Creative  • Brand/App name  • Ad description
Aspect Ratio• 9:16 • 16:9 • 1:1• 16:9 • 1:1
Video ResolutionGreater than or equal to –• 540×960 pixels• 640×640 pixels• 960×540 pixelsNo restrictions. Best if greater than or equal to –• 720×1080 pixels• 640×640 pixels• 1080×720 pixels
Film Type.mp4 .mov .mpeg .3gp .avi.mp4 .mov .mpeg .3gp .gif
Video Duration5 to 60s (recommended up to 15s)5 to 60s (always better to keep it short)

The bitrate for all TikTok video ads is greater than 516 kbps, and the TikTok video size is up to 500 MB for ads.

TikTok Videos “Simplified” right here!

TikTok Videos

Source: Freepik

Now that we’ve covered all the boring theory bits, let’s dive into some TikTok tips and tricks for optimizing videos!

  • For the perfect TikTok video size, always record your videos in portrait mode. Then trim your videos to ensure proper symmetry.
  • Standard ads should not be longer than 9-15 seconds. Keep them short, simple, and to the point!
  • Attention-grabbing content is made of clear lines and contrasting colors with the perfect font.
  • Music is what makes TikTok so bold and powerful. Study your target audience well. Your music should be trendy but appropriate.
  • Don’t forget your call to action (CTA)! Make it personalized and compelling.

Pro Tip: Create a brand kit. Colors, fonts, and aesthetics define your brand. Make your brand stand out with your TikTok video ads. Your audience should know without the label that it’s you.

Creating a buzz on TikTok does depend a lot on the kinds of content your audience connects with. Turning those fun ideas into quality content can be done with smart tools. With Simplified, you can get fresh, free templates and an amazing set of creatives and designs for your next viral TikTok. Build your own style with Simplified then switch on the camera to get started!

Bonus:  13 Companies That Nailed It: Catchy Slogans and Brand Taglines

Track Your Success

To grow your brand on TikTok, tracking progress is essential. Use TikTok’s analytics to understand what works and refine your strategy accordingly.

  • Profile Views: See how many people are checking out your profile.
  • Video Views: Know which videos are getting the most attention.
  • Follower Growth: Monitor how your audience is expanding over time.

By analyzing these metrics, you can tailor your content to what your audience loves most.

Final Thoughts

TikTok offers a dynamic platform for brands to engage with a diverse audience. With the right video size, engaging content, and a dash of creativity, your brand can thrive on this vibrant social media stage. Use Simplified to craft compelling videos and take your TikTok presence to new heights. Now, go ahead and make some noise on TikTok! 🚀

  • Simplified’s AI-powered video editing tools can help you add eye-catching effects, transitions, and filters to your TikTok videos.
  • Use Simplified’s AI-powered content analysis tools to gain insights into trending topics, hashtags, and content formats on TikTok.
  • Generate captivating captions for your TikTok videos using Simplified AI-powered caption generation tools that capture the essence of your content and entice viewers to watch.
  • Analyze the performance of your TikTok videos using Simplified AI-powered analytics tools. Gain insights into key metrics such as views, likes, shares, and engagement rates to understand what resonates with your audience and optimize your content strategy accordingly.

By leveraging Simplified AI tools, you can create compelling TikTok videos that captivate and engage your audience, driving increased visibility and engagement for your content. Experiment with different features and techniques to discover what works best for your TikTok content and take your videos to the next level.

Make Viral TikToks Using Free Templates on Simplified!

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KD Deshpande
Design, Write, Edit videos, and Publish Content. Built For Teams.

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