Social Media

How to Link Instagram to Facebook in 7 Easy Steps: A Comprehensive Guide

Social media has become an integral part of our lives in today’s digital world. Among the numerous platforms available, Instagram and Facebook stand out as giants.

Linking these two platforms can significantly enhance your online presence and streamline your social media management efforts. 

social media icons unsplash
Source: Unsplash

In this guide, we’ll walk you through the process of how to link Instagram to Facebook in 7 easy steps.

Linking your Instagram and Facebook accounts offers a range of benefits that can help you amplify your social media strategy:

1. Wider Reach

One of the most compelling reasons to link your Instagram and Facebook accounts is the ability to tap into a broader audience. Facebook has a massive user base, and connecting the two platforms enables you to share your Instagram content with your Facebook friends and followers.

wider reach
Source: Unsplash

This cross-sharing exposes your content to individuals who might not follow you on Instagram, increasing your content’s visibility and potentially attracting new followers.

2. Time Efficiency

Managing multiple social media accounts can be time-consuming and daunting. Linking Instagram to Facebook streamlines your content-sharing process, saving you valuable time and effort. Instead of crafting and posting the same content separately on both platforms, you can post once on Instagram and share it on your linked Facebook account. It minimizes your efforts and ensures you consistently engage with your audience across both platforms.

3. Consistent Branding

For a strong brand identity, you should maintain a consistent brand image and message across various online platforms. Linking Instagram and Facebook aids in this effort by ensuring that your content, tone, and style are consistent across both platforms. 

consistent branding
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When your audience encounters a consistent brand experience, they’re more likely to recognize and resonate with your brand, leading to better brand recall and customer loyalty.

4. Boosted Engagement

Engagement is the lifeblood of social media success. When you link Instagram to Facebook, you encourage your audience to engage with your content on both platforms. People who are more active on one platform might discover your content on the other and engage with it there. 

Engagement metrics such as likes, comments, and shares boost your content’s visibility and display social proof, making your content more appealing to new viewers.

5. Analytics and Insights

analytics and insights
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You can view combined insights and analytics when you link your Instagram and Facebook accounts. It provides a comprehensive overview of your audience’s behavior, preferences, and interactions. With a clearer understanding of what content performs well on both platforms, you can refine your content strategy, optimize posting times, and create content that resonates with your audience.

Related: How To Edit An Instagram Post After It’s Published [+Tips Inside]

Requirements for Linking Instagram and Facebook

Before we dive into the steps, let’s briefly outline what you need:

1. Active Accounts: You should have active accounts on both Instagram and Facebook. Make sure your profiles are complete with profile pictures, relevant information, and engaging content to provide a complete and attractive online presence.

2. Up-to-Date Apps: Ensure you’re using the latest version of the Instagram and Facebook apps. Regularly updating your apps is crucial for accessing current features and functionalities and maintaining security.

instagram sign in on mobile
Source: Unsplash

3. Facebook Page: You’ll need an existing Facebook Page, as this is where you will share your Instagram content. Facebook Pages are different from personal profiles and are designed for businesses, public figures, and organizations. If you haven’t already, create a Facebook Page that aligns with your brand or content.

4. Meta Business Suite: Meta Business Suite is a comprehensive tool for managing your Facebook and Instagram accounts. It is a one-stop shop where you can manage all your marketing and advertising activities on Facebook and Instagram.

unsplash photo
Source: Unsplash

Meta Business Suite makes it easy to view notifications and respond to messages quickly. You can also schedule content, view insights, and do cross-platform management with this suite. While it’s not a requirement for linking the two platforms, it can significantly enhance your social mediamanagement capabilities.

Now, Let’s explore how to link Facebook and Instagram.

Step 1Open Instagram Settings: Open your Instagram app and go to your profile. Tap on the three horizontal lines at the top right corner, then select “Settings.”

linking facebook with instagram

Step 2Account > Linked Accounts: In the Settings menu, tap on “Account” and then select “Add Accounts” to Link another account. 

linking facebook with instagram

linking facebook with instagram

linking facebook with instagram

Step 3Facebook > Log In: Tap on “Facebook,” and you’ll be prompted to log in to your Facebook account. Enter your credentials.

Step 4:Permissions: Instagram will request permission to access your Facebook account. Allow the necessary permissions to continue.

linking facebook with instagram

Step 5:Sharing to: Choose where you want to share your Instagram posts on Facebook. You can select your timeline, a business page, or a group you manage.

Step 6Start Sharing: Once you’ve selected the destination, Instagram will automatically start sharing your posts to Facebook. You can toggle sharing for each post while creating it.

Step 7Confirmation: You’ll receive a confirmation that your accounts are linked. You can now manage your sharing preferences from Instagram’s Linked Accounts settings.

These simple steps help you figure out how to link Facebook with Instagram.

Related: How to create a business account on Facebook (Step-by-step guide)

How to Change a Facebook Page Linked to Instagram

Updating the Facebook page associated with your Instagram account is a straightforward process. To begin, you’ll need to detach the current Facebook page that’s linked to your Instagram account. Follow these steps:

  1. Log in to your Facebook account and navigate to the ‘Pages’ section using the menu on the left-hand side.
  2. Once you’re on your Facebook Page, access the ‘Settings’ option.
  3. In the left-hand column, locate and click on ‘Instagram.’
  4. Scroll down the page and find the ‘Disconnect Instagram’ section. Here, you’ll see the option to ‘Disconnect’ your Instagram account. Click on it to proceed.
disconnect instagram account

Introducing Simplified – A Powerful Social Media Scheduler

Simplified is a comprehensive tool that helps you streamline content creation, planning, scheduling, and publishing for various social media platforms.

simplified social media scheduler
Source: Simplified

Simplified offers a strong social media scheduler to plan and schedule your content well in advance. It eliminates manual posting, freeing valuable time for other essential tasks.

simplified social media scheduler
Source: Simplified

Managing multiple social media platforms can be overwhelming, but Simplified’s social media scheduler simplifies the process. From Instagram and Facebook to Twitter and LinkedIn, you can coordinate your content strategy across various platforms from a single, intuitive dashboard.

Simplified goes beyond content creation and scheduling by integrating analytics into the platform. Tracking your content’s performance becomes more accessible, with insights readily available. This data-driven approach enables you to refine your strategy, optimize your posting times, and tailor your content to what resonates most with your audience.


Mastering how to link Facebook with Instagram is a smart move to maximize your online presence and social media strategy. This comprehensive guide helps you to seamlessly share your Instagram content on Facebook, reaching a wider audience and boosting your brand’s visibility. 

Remember, your online presence is a valuable asset, and making the most of it can have a notable impact on your brand’s success. So, take the time to link your Instagram and Facebook accounts and utilize tools like Simplified to make your social media journey even more rewarding.

Happy linking and happy sharing!

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Vipin Kanwal
Design, Write, Edit videos, and Publish Content. Built For Teams.

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