Best Brand Monitoring Tools in 2023

In today’s digital age, businesses need to monitor their brand reputation continuously. However, keeping an eye on what people say about your brand can be challenging, especially if you don’t have the right tools.

Luckily, plenty of brand monitoring tools are available to help you keep track of your online presence, protect your brand reputation, and stay ahead of potential issues. In this blog post, we’ll explore the top 10 cost-effective brand monitoring tools, and we’ll highlight the features and pricing plans to help you choose the right tool for your business.

What is Brand Monitoring?

Have you ever wondered what people are saying about your brand online? If so, you’re not alone. Brand monitoring, also known as social listening, is the process of keeping an ear to the digital ground to track conversations about your brand. This involves monitoring social media platforms, blogs, forums, and other online channels to stay informed about what people are saying about your business.

By using powerful tools, businesses can keep a finger on the pulse of their online reputation, track the sentiment around their brand, and quickly identify any negative comments or issues that need to be addressed. With the help of brand monitoring tools, you can have a hands-on approach to your strategy and tweak it in real-time.

What are Brand Monitoring Tools?

Monitoring tools are powerful software applications designed to help businesses keep an eye on their online footprint. With advanced algorithms and web-crawling capabilities, these tools can collect valuable data about your brand from a variety of sources, including social media platforms, blogs, forums, and more.

By tracking brand mentions, keywords, hashtags, and sentiment, monitoring tools allow you to stay informed about what people are saying about your business and take action as needed. Whether you’re looking to protect your reputation or improve your online presence, monitoring tools are essential to any modern business strategy.

Bonus: Top 12 Social Listening Tools to Improve Your Brand’s Online Presence

Top 10 Tools for Brand Monitoring

1. Simplified

Simplified is not your average brand monitoring tool. With its comprehensive suite of features, including an AI writer, design tool, and AI image generator, Simplified stands out as an all-around creative suite. It offers a smooth and streamlined experience for businesses looking to monitor their brand’s online presence.

With the ability to integrate multiple social media accounts, schedule posts, and generate AI copywriting captions, Simplified’s brand monitoring tool makes it easy to engage with customers and manage all your social accounts from one interface.

Integrates with social media networks such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Google
Social Media Management Tool to manage multiple social accounts from one interface
Design posts with premium visual elements, import your own projects and generate AI copywriting captions
Free design, AI writer, and social media management dashboard
Offers Snippets to save and reuse relevant hashtags
Pricing Plan: ‘Free Forever” plan, which allows limited usage, with paid plans starting at $24/month

2. Brandwatch

Brandwatch is a social media monitoring app that provides marketers with access to a wealth of data from various sources. It goes beyond demographics, analyzing positive, negative, and neutral comments, offering a broad perspective on the online conversation surrounding your brand.

With its intuitive interface, Brandwatch allows you to easily identify trends and track sentiment, empowering you to make data-driven decisions.

Provides data beyond demographics for social media analytics and sentiment analysis
Offers access to large amounts of data from several sources
Publish, advertise, and benchmark against your competitors, all in one place
Pricing Plan: Custom pricing available for different use cases and volume

3. Digimind

Digimind offers two powerful tools – Social Listening and Market Intelligence – to help businesses make sense of their online data and transform it into actionable insights. With its Social Listening tool, you can monitor specific terms and topics, analyze mentions, and measure the ROI for owned media.

Digimind’s Market Intelligence tool, on the other hand, offers a range of features that allow you to track your competitors, monitor trends, and gain a deep understanding of your industry.

Measure brand reputation to detect and anticipate crisis
Competitive intelligence tools to help you understand your position
Fine-tune your offerings with advanced consumer insights
Track current trends to stay up-to-date
Pricing Plans: Customizable pricing plans depending on usage needs

Bonus: The 10 Best Social Media Analytics Tools to Help You Track Your Growth

4. AgoraPulse

AgoraPulse is a social media management app that includes social listening features, providing a clean and straightforward interface. You can easily set up relevant brand-listening parameters, allowing you to listen to relevant conversations about your brand.

With the ability to refine your searches using Boolean operators, add location and/or language parameters, and exclude specific words, you can hone in on only what you want to listen to.

Includes social listening features with a clean and straightforward interface
Set up relevant brand-listening parameters, refine Twitter and YouTube searches
Boolean operators to hone in on relevant conversations
Add location and/or language parameters to Twitter searches
Pricing Plan: Standard plan starts at $49/month, with a free trial available

5. YouScan

YouScan is as professional as a social listening tool gets. Each search can be detailed, with ways to include and exclude a variety of factors (like keywords and hashtags) and apply rules to them. One of the most attractive features of YouScan is the ability to collect brand mentions by keywords, logos, and even text and logos on images.

Get relevant data from user-generated content
Flexible filters to fine-tune the information
Focus on unique posts instantly for a bigger impact
Classify data into custom categories for ease of access
Pricing Plan: Customizable pricing plans are available

Bonus: The Ultimate Guide to the Best Social Media Inbox Tools

6. Mentionlytics

Mentionlytics is an Intelligence Monitoring Platform that enables you to track mentions, keywords, and backlinks for both you and your competitors. The platform has the unique ability to monitor review sites and news sites, along with social media channels. It has everything you need for a comprehensive view of your online presence.

Ideal for both big and small businesses
Covers brand mentions across the entire web, including social media
Advanced competitor benchmarking and monitoring options
Find top influencers to take your marketing further
Pricing Plans: Basic plan starts at $49/month, with a 14-day free trial available

7. BuzzSumo

BuzzSumo is the all-in-one content marketing tool that offers everything you need to research and analyze content performance. With data from Facebook, Twitter, Pinterest, and Reddit, BuzzSumo makes it easy to pinpoint industry trends, understand your audience, and monitor your brand.

Its powerful analytics and social media alerts make it simple for businesses to create competitive, traffic-attracting, and engaging content.

Offers content research and performance insights, from social media alerts to content analysis, influencers, and trending stories
Collects multiple articles and social engagements and integrates them into the search app
Helps businesses pinpoint industry trends, understand their audience, and monitor their brand
Pricing Plan: Starts at $119, with a 30-day free trial available

Bonus: 23+ Best Social Media Scheduling Tools (Free & Paid)

8. Hootsuite

Hootsuite is a social media management software that helps companies build their brand and strengthen connections with their audience. With the ability to schedule posts across various social networks, monitor organic and paid social content, and collect actionable audience insights, Hootsuite allows you to make informed business decisions.

Its collaborative features and real-time reporting make it an essential tool for any organization looking to drive engagement and build its online presence.

Assists companies in brand building, stronger audience connections, and attracting results
Schedule posts across various social networks, monitor organic and paid social content altogether, and keep track of customer discussions
Collect actionable real-time audience insights from social media to make informed business decisions
Pricing Plan: Starts at $24/month, with a free trial available

9. Awario

Awario is a social media and web monitoring tool that enables you to track brand mentions, monitor your competition, discover sales opportunities and influencers, and engage with your online audience. With its ability to use your brand name as a keyword and join conversations in real-time, Awario provides valuable insights into how your brand is perceived online.

With all its amazing features, you can proactively use Awario to manage your online reputation. The tool’s advanced filtering and analytics features enable you to refine your searches, identify trends, and measure the impact of your social media and web campaigns.

Monitors every corner of the internet for mentions of your brand
Integrated lead generations and sales tools
Tracks keywords in all languages
Track and tweak your action plan with powerful analytics
Pricing Plan: Starter pack starts at $24, with a free trial available for new users

10. SproutSocial

Sprout Social is a powerful social media management tool that provides businesses with solutions for customer engagement, social media management, and analytics. Its comprehensive features include social listening, brand monitoring, and competitor insights, helping businesses to improve their online presence and provide top-notch customer service.

Schedule, create, and distribute social media content across channels
Personalize and respond to messages proactively
Track the outcomes in real-time and take corrective action
Pricing Plan: Standard plan starting at $249/month, with a 30-day trial available

Bonus: 10 Affordable Digital Marketing Tools You Need When Starting a Business

Conclusion

Monitoring your brand online is essential for any business looking to maintain a positive online reputation and attract new customers. With so many affordable brand monitoring tools available, there’s no excuse for not keeping a close eye on your brand’s online presence. From social media monitoring to reputation management, these tools provide valuable insights into your brand’s online performance.

If you’re still confused about which service to pick, log in to Simplified today! With its powerful monitoring capabilities, user-friendly interface, and affordable pricing, Simplified is the ideal choice for businesses looking to stay on top of their online reputation. Try Simplified today and take the first step towards securing your brand’s success online.