TikTok Posting: Best Times to Post on TikTok in 2024

What are the best times to post on TikTok? There’s more than one answer to that question!

Marketers and influencers leveraging the power of TikTok are well aware of the variety of factors that can impact whether a video soars to viral status–or flops before it can reach its intended audience. From sound quality and top-tier video editing to keyword-packed captions and discoverable hashtags, countless content details play a role in how well a TikTik post will perform.

One of the most consequential factors that has nothing to do with the quality of your content itself? The time your TikTok posting goes live. This article will dive into the best time to schedule TikTok posts based on the day of the week and the location of your audience, as well as explain the best way to post at your intended time.

What is the Best Time to Post on TikTok? 

As is the case with many tasks on social media, discovering the best time to post on TikTok often requires some trial and error as you learn about your target audience and their behaviors. In short, you need to figure out where your key audience is located and what time of day they are free to scroll TikTok and discover excellent content like yours. 

Determining the right time to schedule your post on TikTok is not an exact science, but there is plenty of data available to give you a great idea of where to start. Some of the most important factors playing into the best time to post on TikTok are where your audience is located and the day of the week. This article will cover the latest data concerning both of these factors. 

The Best Times to Post on TikTok by Day of the Week

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In many cases, social media content strategy requires daily posting on TikTok. Discovering the best times to post based on the day of the week can help you make the most of your social media efforts and reach your target audience more consistently. 

The following findings are based on two studies: one by SocialPilot, which analyzed 700,000 TikTok posts, and one by Influencer Marketing Hub, which analyzed 100,000 posts. These findings provide an ideal guideline for your post timing as you determine your exact audience and their behaviors. 

Bonus: Create  Viral TikToks With Free Templates From Simplified

Best Time to Post on TikTok on Sunday

The best times for TikTok posting on Sundays include 7am, 8am, 4pm. and 10pm. For most people, a Sunday schedule might include going to church, engaging in exercise like a hike, and socializing at events like brunch. 

These optimal posting times suggest that many TikTok users engage with the app before they go out to church or brunch, when they get home from their activity but before dinner, and before they go to sleep. Businesses and influencers can post at these times on Sundays to boost brand engagement. 

Best Time to Post on TikTok on Monday

On Mondays, TikTok activity revolves around work and school schedules. As the majority of users navigate the first day back at work or school for the week, their app use falls within natural break times. 6am, 10am, and 10pm. are the best times to post on TikTok on Monday. 

This means that many users scroll before work or school, perhaps during their commute. Many high school lunches fall around 10am, so engagement increases at that time as well. Then at 10pm as most people are winding down for the day before bed, there’s another spike in TikTok use. 

Bonus: The Definitive Guide to Get the Right TikTok Video Size

Best Time to Post on TikTok on Tuesday

Tuesdays can be a struggle for students and working individuals in terms of focus and keeping a consistent schedule. Tuesday is one of the best days to post on TikTok, and the best times to post on Tuesdays are 2am, 4am, 3pm, and 9pm. 

Users seem to be staying up late scrolling or struggling to sleep based on the early morning activity. Then, they check TikTok at the end of the school day or during the typical 3pm lull in the workday, and again before bed.

Best Time to Post on TikTok on Wednesday 

The best times to post on TikTok on Wednesdays are 7am, 2pm, and 11pm. Similar to peak activity times on Mondays, the best times to post on Wednesdays suggest that most users scroll the app before or on their way to work and school, during a midday break or lunch hour, and again before bed.

Bonus: How to Change a TikTok Thumbnail: A Step-by-Step Guide for A Stunning Feed

Best Time to Post on TikTok on Thursday 

Thursdays are widely recognized as the top day to post content on TikTok. The peak post times for Thursday TikToks are 9am, 12am, and 7pm. These times coincide with the beginning of the average workday, a lunch break, and an after-work scroll session, perhaps after a happy hour or another social activity, which are more common on Thursdays. 

If you’re using TikTok for business, don’t skip a Thursday post!

Best Time to Post on TikTok on Friday

As the work and school week progresses, many people become more active on TikTok. Perhaps they’ve wrapped up many of the week’s tasks and have more time to be on their phones, or they’re slipping into weekend entertainment mode. 

On Fridays, the best times to post on TikTok are 5am, 11am, 1 pm, and 3 pm. If your content can catch folks before their day begins, surrounding their lunch break, or near the end of the school and work day, you’ll be more likely to catch their attention. Notably, the usual before-bed scrolling time is not as popular on Fridays, since many people – especially Gen Z, a prominent age group on the app – attend social events on weekend evenings. 

Bonus: Everything You Need To Know About The TikTok Character Limit

Best Time to Post on TikTok on Saturday

On Saturdays, most TikTok users get to sleep in and start the day late. The best times to schedule a TikTok on Saturdays are 11am, 7pm, and 8pm. Late morning scrolling and a mid-evening TikTok session before going out seem to be the norm among many users on Saturdays, while the rest of the day is likely filled with outings, rest, or errands.

Best Times to Post on TikTok by Location & Time Zone

In order to make the most of your TikTok marketing efforts, determining the location of your core audience is critical. Once you know where your audience is located and what time zone they are in, you can better tailor your posting efforts to reach them at the right time: when they’re awake and engaged. 

In addition to time zones, lifestyle factors like work schedules and common cultural practices in each location can play a role in when people are most likely to be online. Find out the best time to post on TikTok in various locations. 

Best Time to Post on TikTok in the United States 

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Best Time to Post on TikTok in EST (Eastern)

The best times to post on TikTok for followers on the east coast is from 6am to 7am and from 9pm to 11pm. If you find that your followers are mostly in New York or located throughout the EST time zone, aim to post your content early in the morning or late at night. 

Best Time to Post on TikTok in CST (Central)

If you’ve discovered that the bulk of your audience is based in cities like Chicago or Houston, you need to know the best time to post on TikTok for the Central time zone. Users see the most success posting before 11am or between 5pm and 6pm for audiences in CST. 

Bonus: Top 8 TikTok Caption Generators

Best Time to Post on TikTok in MST (Mountain)

The best time to post on TikTok for your followers in Denver is between 7am and 9am or 8pm to 10pm on weekdays, or between 10am and 1pm on weekends. 

Best Time to Post on TikTok in PST (Pacific)

The best times to post on TikTok in the west coast are 10am, 3pm, 7pm, and 11pm. In California, the top time to post on TikTok for maximum engagement is on Thursday at 7pm. 

Best Time to Post on TikTok in Australia

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In Australia, the best times to post on TikTok follow similar patterns as United States TikTok user peak times. According to Influencer Marketing Hub, the best times to post in Australian Eastern Standard Time are as follows:

• Monday: 6am, 10am, 10pm
• Tuesday: 2am, 4am, 9am
• Wednesday: 7am, 9am, 11am
• Thursday: 9am, 12pm, 7pm
• Friday: 5am, 1pm, 3pm
• Saturday: 11am, 7pm, 8pm
• Sunday: 7am, 9am, 4pm

Best Time to Post on TikTok in the Philippines 

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In the Philippines, the best times to post on TikTok are often in the early morning or midday. To reach an audience in the Philippine Time zone, Submagic suggests posting at the following times:

• Monday: 7:30am, 3:30pm, 7:30pm
• Tuesday: 11:30am, 1:30pm, 6:30pm
• Wednesday: 8:30am, 4:30pm, 5:30pm 
• Thursday: 4:30am, 6:30pm, 9:30pm 
• Friday: 12:30am, 2:30pm, 10:30pm 
• Saturday: 4:30am, 5:30am, 8:30pm
• Sunday: 1:30 am, 4:30pm, 5:30pm 

Best Time to Post on TikTok in the UK

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Early mornings and late nights dominate the list of best times for TikTok posting in the UK. According to Scouty, the best times to post on TikTok for a UK audience are as follows:

• Monday: 6am, 10am, 10pm
• Tuesday: 2am, 4am, 9pm
• Wednesday: 7am, 8am, 11pm
• Thursday: 9am, 12pm, 7pm
• Friday: 5am, 1pm, 3pm
• Saturday: 11am, 7pm, 8pm
• Sunday: 7am, 8am, 4pm

Best Time to Post on TikTok in Canada

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In Canada, the best times to post on TikTok are very similar to the peak times for U.S. audiences. If the bulk of your audience lives in Canada, try posting at the following times:

• Monday: 6am, 10am, 10 pm
• Tuesday: 2am, 4am, 9am
• Wednesday: 7am, 8am, 11am
• Thursday: 9am, 12pm, 7pm
• Friday: 5am, 1pm, 3 pm
• Saturday: 11am, 7pm, 8pm
• Sunday: 7am, 8am, 4pm

Does It Matter When You Post on TikTok?

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TikTok users scroll the For You Page and interact with dozens or even hundreds of videos in every session. It’s difficult to make your content stand out from the rest, and even more difficult if you post at a time when fewer of your target users are on the app. 

Just like it matters what your TikTok bio and TikTok profile picture look like, it matters when you post on TikTok. Posting at an optimal time for your specific audience can make a huge difference in the engagement you see in your posts.

Once your videos begin to earn engagements, TikTok shows them to more people, making it extremely helpful to post at the right time for your audience. 

TikTok Posting at Night

In general, scheduling your TikTok posts for nighttime is a great strategy for reaching a large audience. Scrolling TikTok is part of a nightly routine – for better or worse – for many users. People are tired enough that they may not exercise the self-control needed to shut down the app and go to bed, leading to multiple hours of highly active users at night. 

Worst Times to Post on TikTok

Each specific audience is a bit different, but generally speaking, the worst times to post on TikTok are during work or school hours. While midday breaks and lunchtime scrolling may bring some users to the app in the middle of a weekday, the chances of success are lower with posts scheduled during work hours. 

How to Post on TikTok at the Best Time

Determining the best time to post on TikTok for your specific audience is only half the battle. You also have to follow a consistent schedule to take advantage of that knowledge! Unfortunately, even the most robust social media marketing teams and influencers can’t be online at every single peak time. 

Especially if your audience is located in a different time zone than you, trying to manually post each TikTok video at the right time is next to impossible – and certainly more complicated and time-consuming than it’s worth. 

That’s where social media calendar and scheduler tools come in! Leverage the capabilities of TikTok scheduler tools like Simplified to ensure that your content goes live at the perfect time for your audience. With Simplified, you can drop your content directly into an easy-to-use calendar and schedule your content in advance. 

Connect your TikTok to Simplified’s social media scheduler

You can even use AI-powered tools to draft captions and scripts, design video graphics, or create dynamic cover images. Check out our full guide to see how to schedule TikTok posts with Simplified!

Use the Best TikTok Posting App

Determining the best time to post on TikTok for your specific audience requires a mix of leveraging the research in this article, understanding your core audience, and analyzing the performance of your past posts. Tune in to recognize the timing of your most popular posts and when you see your followers engaging. In time, you will develop your own customized timetable for the perfect TikTok posting times for your brand. 

In order to consistently implement this knowledge, you need a reliable and streamlined social media scheduler in your toolbox. With Simplified, you can design, draft, schedule, and edit all of your social media content in one place. Tools like the AI writer and the streamlined social media inbox manager mean you can leave your days of tab-switching behind and enjoy a powerful and convenient one-stop shop experience.